Spotify
Music, podcasts, and audiobooks for every moment.
13.671.345
Followers
17.131
Following
44.054
Tweets
3.088,6
Avg Engagement
17.408
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Spotify's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2008-11-07
- Verification:Yes
- Location:GAG CITY
Data Summary
- Tweets Analyzed:3.247
- Avg Likes per Tweet:2.385,1
- Avg Retweets per Tweet:703,5
- Followers Analyzed:50.000
Engagement Analysis
Based on 3.247 tweetsSpotify's tweets receive a significant number of likes and retweets, indicating strong audience interaction. The account effectively leverages trending topics and collaborations to boost engagement.
2.385,1
Avg Likes/Tweet
703,5
Avg Retweets/Tweet
7.744.460
Total Likes
2.284.285
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
73
Median Likes
17
Median Retweets
895
75th Percentile
322.081
Top Tweet
0,23
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
31,4%
Original
52,8%
Replies
14,5%
Retweets
1,2%
Quotes
0,0%
Threads
0,3%
With Media
41,8%
With Links
20,9%
With #Tags
79,2%
With @Mentions
49,3%
With Emojis
81
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1,68
Reply/Original Ratio
0,08
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
92,0%
Weekday Posts
8,0%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3.247 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 472 retweets (15% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3.247 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50.000 followersThe audience is primarily music and entertainment enthusiasts who follow Spotify for updates on new content and artist collaborations. They are likely to be active on social media and interested in staying informed about trending music and podcasts.
Poor
Audience Quality
51,3%
Suspicion Index
86,9%
Low-Quality %
0
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
80,5%
Empty Bio
96,5%
<10 Tweets
0,1%
Mass Following (>2K)
0,0%
New (<90 days)
91,0%
Low Ratio (<0.1)
0,0%
New (<180 days)
98,8%
No URL
93,3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
384.694
Total Potential Reach
0
Median Follower Reach
0
75th Percentile Reach
0,1%
>1K followers
0,0%
>10K followers
0,0%
>50K followers
0,0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
1,3%
Creators
642 accounts
2,2%
Consumers
1.097 accounts
96,5%
Dormant
48.261 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
26
Verified Followers
0.03% of total
8.372
Protected Accounts
8.3% of total
0 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @rapaIert6 | 36.623 | - | - |
| @VividSeats | 32.394 | - | - |
| @MariaanaN11 | 25.201 | - | - |
| @AlexHinojo | 25.169 | - | - |
| @RealTuggzy | 20.232 | - | - |
| @SpOOkyThEManiaC | 17.396 | - | - |
| @insideofyoupod | 16.896 | - | - |
| @1nickiminajfan_ | 16.639 | - | - |
| @RelaxxDE | 16.261 | - | - |
| @Nazl345168591 | 15.544 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
18.844
Followers With Bio
81.997
Followers Without Bio
18.69%
% With Bio
81.31%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3.247 analyzed1.245.891
Combined Engagement
1.000.974
Total Likes
244.917
Total Retweets
249.178
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
60%
With @Mentions
60%
With Links
Topical Analysis:
#Taeyang's new single featuring #JIMIN of @BTS_twt is a #VIBE. Get on their level ➡️ https://t.co/vkpz0dOIJv https://t.co/Z5DBPZ0ULb
Want to be the first to know when #SpotifyWrapped is here? ❤️ this tweet and we'll remind you!
#Jungkook of @BTS_twt is a dream come true 🫶 #Dreamers out now on Spotify ✨ https://t.co/FeZZ12EHVH https://t.co/GMt3SJaxds
And before the clock could even strike midnight on October 22nd, Taylor Swift broke the record for most-streamed album in a single day in Spotify history. Congratulations, @taylorswift13 ♥️ https://t.co/FpHfhrkqWL
It's official: Our President RM is meeting President Biden next week 🏛️
Key Insights & Takeaways
The account uses trending topics and collaborations to drive engagement. It highlights record-breaking moments to showcase its platform's impact. It encourages user interaction through polls and reminders for events like Spotify Wrapped.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 13.671.345
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Spotify reveals an exceptionally influential Twitter presence with 13.671.345 followers. The account demonstrates a conversation-first approach, averaging 3.088,6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access