Recording Academy / GRAMMYs
🎶 Watch the 66th GRAMMY Awards LIVE on Feb. 4th on @cbs. View the full nominee list ⬇️ #GRAMMYs
3.707.048
Followers
18.876
Following
58.403
Tweets
1.074,6
Avg Engagement
9.454
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @RecordingAcad's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2008-11-08
- Verification:Yes
- Location:Santa Monica
Data Summary
- Tweets Analyzed:3.247
- Avg Likes per Tweet:729,2
- Avg Retweets per Tweet:345,4
- Followers Analyzed:50.000
Engagement Analysis
Based on 3.247 tweetsThe account has a high level of engagement, with consistent likes and retweets. The content is well-received, indicating a strong connection with its audience.
729,2
Avg Likes/Tweet
345,4
Avg Retweets/Tweet
2.367.795
Total Likes
1.121.516
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
71
Median Likes
12
Median Retweets
302
75th Percentile
139.008
Top Tweet
0,29
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
81,7%
Original
3,4%
Replies
14,1%
Retweets
0,9%
Quotes
0,0%
Threads
0,5%
With Media
80,5%
With Links
82,1%
With #Tags
76,6%
With @Mentions
68,5%
With Emojis
185
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0,04
Reply/Original Ratio
0,06
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
77,1%
Weekday Posts
22,9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3.247 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 457 retweets (14% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3.247 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50.000 followersThe audience is likely music fans, industry professionals, and followers of the Grammy Awards. The content is tailored to those interested in music, awards, and celebrity news.
Average
Audience Quality
30,5%
Suspicion Index
41,4%
Low-Quality %
9
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
49,2%
Empty Bio
44,5%
<10 Tweets
5,7%
Mass Following (>2K)
0,0%
New (<90 days)
62,7%
Low Ratio (<0.1)
0,0%
New (<180 days)
88,9%
No URL
33,5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
36.020.529
Total Potential Reach
9
Median Follower Reach
70
75th Percentile Reach
3,8%
>1K followers
0,5%
>10K followers
0,1%
>50K followers
0,1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
35,8%
Creators
17.908 accounts
19,7%
Consumers
9.862 accounts
44,5%
Dormant
22.230 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
812
Verified Followers
0.8% of total
9.950
Protected Accounts
9.85% of total
3 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @TwitterMusic | 11.601.495 | - | - |
| @chartdata | 1.999.519 | Music Analyst | music charts, awards, industry news |
| @etnow | 1.936.789 | Entertainment | Entertainment, ET, News |
| @tv3_ghana | 1.933.005 | Media | News, Programs, Events |
| @LuluSantos | 1.657.878 | Musician | Music, Art, Creativity |
| @WillieGeist | 877.740 | Host | Family, News, Podcasts |
| @bouska | 841.178 | Fashion Photographer | Fashion, Photography, Activism |
| @soypaulinagoto | 676.667 | Actriz | Actriz, Cantante, Compositora |
| @hsdaily | 603.279 | Fan Account | Harry Styles, Actor, Musician |
| @salesforce | 589.071 | CRM Software | CRM, Innovation, Support |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
52.658
Followers With Bio
48.335
Followers Without Bio
52.14%
% With Bio
47.86%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3.247 analyzed534.414
Combined Engagement
301.444
Total Likes
232.970
Total Retweets
106.883
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
Congratulations 65th #GRAMMYs Best Music Video nominees: @Adele; @BTS_bighit @BTS_twt; @DojaCat; @kendricklamar; @Harry_Styles; and @taylorswift13: https://t.co/teqtZEUywS https://t.co/sf97Mi5ONb
Congratulations 65th #GRAMMYs Best Pop Duo/Group Performance nominees: @Abba; @Camila_Cabello ft. @edsheeran; @Coldplay & @bts_bighit @bts_twt; @PostMalone & @DojaCat; @SamSmith & @kimpetras: https://t.co/zovEzfXor6 https://t.co/S9mQpsRoef
RT @bts_bighit: We got nominated for ‘Best Music Video’ with ‘Yet To Come’ at the 2023 #GRAMMYs! Thank you @RecordingAcad and always apprec…
Congrats Album Of The Year Winner - 'Harry's House’ @harry_styles #GRAMMYs https://t.co/AsY1s4Wohc
Congrats Best Music Video winner - "All Too Well: The Short Film'' @taylorswift13 #GRAMMYs 🎶 WATCH NOW https://t.co/OuKk34l332 https://t.co/rF3rjX55Of
Key Insights & Takeaways
The account focuses heavily on Grammy Awards announcements and related content. It frequently highlights nominees and winners, especially in categories like Best Music Video and Best Pop Duo/Group Performance. The use of hashtags and links to official sources enhances visibility and credibility.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 3.707.048
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @RecordingAcad reveals an exceptionally influential Twitter presence with 3.707.048 followers. The account demonstrates a content-creator strategy, averaging 1.074,6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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