Sony
The official Twitter for Sony. For all support inquiries: @SonySupportUSA.
6.079.458
Followers
2.348
Following
32.665
Tweets
4.305,9
Avg Engagement
10.440
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Sony's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2009-04-22
- Verification:Yes
- Location:New York, NY
Data Summary
- Tweets Analyzed:3.248
- Avg Likes per Tweet:1.193,7
- Avg Retweets per Tweet:3.112,2
- Followers Analyzed:50.000
Engagement Analysis
Based on 3.248 tweetsSony's tweets receive a significant number of likes and retweets on average, indicating strong audience interaction. The account effectively uses hashtags and links to drive engagement and traffic.
1.193,7
Avg Likes/Tweet
3.112,2
Avg Retweets/Tweet
3.877.033
Total Likes
10.108.525
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
37
Median Retweets
794
75th Percentile
1.948.736
Top Tweet
0,71
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
28,1%
Original
26,8%
Replies
44,7%
Retweets
0,3%
Quotes
0,0%
Threads
1,4%
With Media
50,8%
With Links
33,2%
With #Tags
83,7%
With @Mentions
34,6%
With Emojis
105
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0,96
Reply/Original Ratio
0,01
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
93,3%
Weekday Posts
6,7%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3.248 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1.453 retweets (45% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3.248 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50.000 followersThe audience primarily consists of Sony's customers and fans interested in entertainment, technology, and music. They are likely to be active on social media and interested in brand updates.
Below Average
Audience Quality
45,0%
Suspicion Index
71,1%
Low-Quality %
1
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
72,7%
Empty Bio
80,4%
<10 Tweets
1,1%
Mass Following (>2K)
0,0%
New (<90 days)
83,1%
Low Ratio (<0.1)
0,0%
New (<180 days)
94,2%
No URL
69,4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
4.370.734
Total Potential Reach
1
Median Follower Reach
5
75th Percentile Reach
0,5%
>1K followers
0,0%
>10K followers
0,0%
>50K followers
0,0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
7,8%
Creators
3.904 accounts
11,8%
Consumers
5.881 accounts
80,4%
Dormant
40.215 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
257
Verified Followers
0.25% of total
10.921
Protected Accounts
10.82% of total
1 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @wossy | 4.893.948 | TV Presenter | self-indulgent, Instagram, life |
| @united | 1.174.157 | Airline | travel, aviation, customer service |
| @Matt_VanDyke | 505.873 | Founder | veterans, training, supplies |
| @ZDNET | 463.952 | Tech News | Technology, Business, News |
| @Apocalypto_12 | 457.954 | Entertainer | Internet, Entertainer, Podcasting |
| @colethemanyt | 202.032 | YouTuber | YouTube videos, KickStreaming, Twitch |
| @MSJEGOI | 142.830 | Government Official | Social Justice, Empowerment, Ministry |
| @Aarshit_mittal | 117.674 | - | - |
| @tayyabrajaa | 114.315 | Influencer | - |
| @RobAnderson2018 | 113.482 | Freelancer | Furniture repair, Writing, Freelancing |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
29.414
Followers With Bio
71.566
Followers Without Bio
29.13%
% With Bio
70.87%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3.248 analyzed4.460.216
Combined Engagement
0
Total Likes
4.460.216
Total Retweets
892.043
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @chadwickboseman: https://t.co/aZ2JzDf5ai
RT @BTS_twt: This is just... #우리아미상받았네 https://t.co/Kq3uhyACWb
RT @BTS_twt: Watch out for the performance !! #💜 https://t.co/5voaELWEn5
RT @BigHitEnt: #BTS #방탄소년단 Dynamite #BTS_Dynamite https://t.co/WDY81B8vNO
RT @Harry_Styles: Bring back manly men. https://t.co/Y3XqXX4qaY
Key Insights & Takeaways
Sony leverages high-profile collaborations, such as with BTS, to boost engagement and visibility. The account frequently promotes events and awards, highlighting its role in entertainment and media. Sony uses a mix of promotional content and interactive tweets to maintain audience interest.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 6.079.458
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Sony reveals an exceptionally influential Twitter presence with 6.079.458 followers. The account demonstrates a content-creator strategy, averaging 4.305,9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access