MasterChef UK 🍴
The official account for #MasterChefUK, #CelebrityMasterChef, #MasterChefTheProfessionals and #YoungMasterChef 👨🍳👩🍳 Links to @bbciplayer and auditions 👇
338.989
Followers
1.443
Following
16.232
Tweets
181,6
Avg Engagement
1.041
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MasterChefUK's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-08-19
- Verification:No
- Location:UK
Data Summary
- Tweets Analyzed:3.236
- Avg Likes per Tweet:164,3
- Avg Retweets per Tweet:17,3
- Followers Analyzed:50.000
Engagement Analysis
Based on 3.236 tweetsThe account maintains a consistent level of engagement with an average of 4,222 likes and 740 retweets per tweet. The content is well-received, with a notable focus on celebrating past winners and promoting new opportunities.
164,3
Avg Likes/Tweet
17,3
Avg Retweets/Tweet
531.656
Total Likes
55.863
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
75
Median Likes
7
Median Retweets
173
75th Percentile
6.288
Top Tweet
0,54
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
81,9%
Original
3,2%
Replies
13,5%
Retweets
1,5%
Quotes
0,0%
Threads
0,1%
With Media
85,5%
With Links
89,8%
With #Tags
75,8%
With @Mentions
69,5%
With Emojis
149
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0,04
Reply/Original Ratio
0,11
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
93,4%
Weekday Posts
6,6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3.236 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 437 retweets (14% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3.236 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50.000 followersThe primary audience consists of fans of cooking competitions and reality TV, with a particular interest in MasterChef UK and its spin-offs. The audience is likely to be food enthusiasts and aspiring chefs.
Average
Audience Quality
24,7%
Suspicion Index
32,2%
Low-Quality %
30
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
46,1%
Empty Bio
27,4%
<10 Tweets
10,0%
Mass Following (>2K)
0,0%
New (<90 days)
51,0%
Low Ratio (<0.1)
0,0%
New (<180 days)
89,0%
No URL
18,4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
54.606.833
Total Potential Reach
30
Median Follower Reach
148
75th Percentile Reach
5,3%
>1K followers
0,5%
>10K followers
0,1%
>50K followers
0,1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
50,9%
Creators
25.439 accounts
21,7%
Consumers
10.859 accounts
27,4%
Dormant
13.702 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
496
Verified Followers
0.5% of total
12.673
Protected Accounts
12.67% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14.103.377 | Wrestler | Wrestling, Motivation, Self-promotion |
| @jackwhitehall | 6.058.251 | Actor/Comedian | Comedy, Acting, Entertainment |
| @Lord_Sugar | 5.202.832 | Entrepreneur | business, entrepreneurship, technology |
| @BBC | 2.224.655 | Media | News, Education, Entertainment |
| @VickyPattison | 1.809.273 | Reality TV Star | - |
| @xBrooklynBluex | 929.590 | Pornstar | Porn, TV, XFactor |
| @SophieKasaei_ | 826.087 | Influencer | Social media, Brand endorsements, TV |
| @bbcthree | 742.721 | Media | TV, entertainment, humor |
| @luxurytravel | 720.281 | Travel Blogger | luxury travel, editor, blog |
| @itsDannyJones | 687.022 | Musician | Music, Fitness, Family |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
52.931
Followers With Bio
47.069
Followers Without Bio
52.93%
% With Bio
47.07%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3.236 analyzed26.399
Combined Engagement
23.205
Total Likes
3.194
Total Retweets
5.280
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
In memory of Matt Campbell https://t.co/dCRk0NNkoS https://t.co/7BZOHGcQVs
Kenny is MasterChef Champion 2018 🏆 #MasterChefUK https://t.co/0opVtTxdl8
Laurence is the #MasterChefTheProfessionals 2018 Champion! Congratulations! 🎉🎊🏆 #MasterChefUK Think you could be next year's champion? Apply here: https://t.co/1u6OV8gZ01 https://t.co/8ckhqygxdw
The love that went into Santosh's culinary tribute to his mother was plain to see. What a story. ❤ Are you a cooking professional with a passion? Apply now for the next series of #MasterChefUK The Professionals 👉 https://t.co/c6cpW21FV4 https://t.co/oxJ2gYIIL2
Presenting your new #MasterChefUK champion! 🏆 We couldn't be prouder! 😊 https://t.co/vDrMJP4mZa
Key Insights & Takeaways
The account frequently highlights past champions, which helps in building a sense of community and legacy. Promotional content, such as audition links, is a key part of the strategy to attract new participants. Engagement is driven by celebratory and nostalgic tweets, which resonate well with the audience.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 338.989
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MasterChefUK reveals an well-established Twitter presence with 338.989 followers. The account demonstrates a content-creator strategy, averaging 181,6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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