NBC Olympics & Paralympics
The official X home of NBC’s coverage of the Olympics and Paralympics.
1.067.599
Followers
2.876
Following
47.262
Tweets
305,1
Avg Engagement
7.118
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @NBCOlympics's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2008-05-30
- Verification:Yes
- Location:Not specified
Data Summary
- Tweets Analyzed:3.243
- Avg Likes per Tweet:239,4
- Avg Retweets per Tweet:65,7
- Followers Analyzed:50.000
Engagement Analysis
Based on 3.243 tweetsThe account consistently receives a high number of likes and retweets, indicating strong audience interaction. Its tweets often include links to video content, which likely drives further engagement.
239,4
Avg Likes/Tweet
65,7
Avg Retweets/Tweet
776.444
Total Likes
213.055
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
71
Median Likes
20
Median Retweets
241
75th Percentile
87.963
Top Tweet
0,29
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
72,7%
Original
2,7%
Replies
23,7%
Retweets
0,8%
Quotes
0,0%
Threads
0,5%
With Media
85,6%
With Links
57,9%
With #Tags
84,3%
With @Mentions
56,4%
With Emojis
138
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0,04
Reply/Original Ratio
0,03
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
61,9%
Weekday Posts
38,1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3.243 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 770 retweets (24% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3.243 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50.000 followersThe primary audience includes sports enthusiasts, viewers of NBC and Peacock TV, and fans of Olympic and Paralympic athletes. The content appeals to a broad demographic interested in international sports events.
Average
Audience Quality
24,9%
Suspicion Index
29,7%
Low-Quality %
40
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
42,0%
Empty Bio
25,4%
<10 Tweets
13,3%
Mass Following (>2K)
0,0%
New (<90 days)
53,4%
Low Ratio (<0.1)
0,0%
New (<180 days)
87,7%
No URL
17,4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
50.264.274
Total Potential Reach
40
Median Follower Reach
179
75th Percentile Reach
5,5%
>1K followers
0,7%
>10K followers
0,2%
>50K followers
0,1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
55,6%
Creators
27.776 accounts
19,1%
Consumers
9.538 accounts
25,4%
Dormant
12.686 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1.202
Verified Followers
1.19% of total
13.446
Protected Accounts
13.31% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @ParisHilton | 16.833.078 | Entrepreneur | business, updates, media |
| @darrenrovell | 1.987.609 | Sports Reporter | Sports Betting, Memorabilia, NFTs |
| @Cosmopolitan | 1.551.652 | Magazine | cocktails, mixology, recipes |
| @jrpsaki | 1.443.412 | Communications | Mom, Politics, Communication |
| @makaumutua | 1.378.798 | Law Professor | Law, Human Rights, Writing |
| @Mathieu_Era | 1.287.841 | Football Player | Football, Defense, Leadership |
| @Toyota | 931.988 | Automotive | Cars, Travel, Adventure |
| @Teleton | 850.762 | Non-profit | rehabilitation, inclusion, disability |
| @NOH8Campaign | 801.915 | Activism | equality, bullying, discrimination |
| @Bodybuildingcom | 722.319 | Fitness Influencer | Fitness, Nutrition, Motivation |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
60.643
Followers With Bio
40.356
Followers Without Bio
60.04%
% With Bio
39.96%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3.243 analyzed167.746
Combined Engagement
115.757
Total Likes
51.989
Total Retweets
33.549
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
60%
With @Mentions
80%
With Links
Topical Analysis:
Sha’Carri Richardson wins the women's 200m. 📺: @nbc and @peacockTV 💻: https://t.co/DBJg3Xp3aA https://t.co/brV4UtqQBK
RT @USMNT: WE'RE NOT PACKING OUR BAGS. WE'RE NOT GOING HOME. WE'RE MOVING ON!!!!!!!
There are no words. We are witnessing GREATNESS! It's a WORLD RECORD for @GoSydGo. 🥇 #WorldAthleticsChamps | #WCHOregon22 https://t.co/UU4nqNBmeJ
Rebeca Andrade makes HISTORY! 🇧🇷🥇 #WGC2022 https://t.co/ebcY9VN0nM
Brazil's Rebeca Andrade is the WORLD ALL-AROUND CHAMPION! 🇧🇷🥇 #WGC2022 https://t.co/KiXfsXJRU0
Key Insights & Takeaways
The account focuses on high-profile moments and athletes, such as Sha’Carri Richardson and Rebeca Andrade, to drive attention and engagement. It uses hashtags and official branding to reinforce its role as the primary source for Olympic and Paralympic coverage. The inclusion of video links suggests a strategy to provide immediate access to content for its followers.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 1.067.599
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @NBCOlympics reveals an well-established Twitter presence with 1.067.599 followers. The account demonstrates a content-creator strategy, averaging 305,1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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