National Portrait Gallery USA
We tell the story of the U.S. by portraying the people who shape the nation's history, development, and culture. #myNPG | Legal: https://www.si.edu/legal
191.305
Followers
542
Following
9.902
Tweets
39,6
Avg Engagement
2.189
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @smithsoniannpg's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-02-09
- Verification:No
- Location:Washington, DC
Data Summary
- Tweets Analyzed:3.232
- Avg Likes per Tweet:18,7
- Avg Retweets per Tweet:20,9
- Followers Analyzed:50.000
Engagement Analysis
Based on 3.232 tweetsThe account sees moderate engagement with an average of 858 likes and 228 retweets per tweet. The engagement appears to be steady, reflecting a loyal and interested audience.
18,7
Avg Likes/Tweet
20,9
Avg Retweets/Tweet
60.527
Total Likes
67.558
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
5
Median Likes
4
Median Retweets
29
75th Percentile
6.051
Top Tweet
0,21
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
45,9%
Original
23,8%
Replies
26,9%
Retweets
3,3%
Quotes
0,0%
Threads
4,6%
With Media
65,1%
With Links
48,7%
With #Tags
52,7%
With @Mentions
39,4%
With Emojis
192
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0,52
Reply/Original Ratio
0,12
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
84,4%
Weekday Posts
15,6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3.232 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 869 retweets (27% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3.232 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50.000 followersThe primary audience includes history enthusiasts, educators, and general audiences interested in American culture and notable individuals. The content appeals to both casual followers and those seeking educational insights.
Average
Audience Quality
30,1%
Suspicion Index
34,0%
Low-Quality %
13
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
36,4%
Empty Bio
43,3%
<10 Tweets
13,3%
Mass Following (>2K)
0,0%
New (<90 days)
61,0%
Low Ratio (<0.1)
0,0%
New (<180 days)
82,5%
No URL
31,7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
85.592.833
Total Potential Reach
13
Median Follower Reach
124
75th Percentile Reach
7,3%
>1K followers
1,3%
>10K followers
0,3%
>50K followers
0,1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
38,4%
Creators
19.210 accounts
18,3%
Consumers
9.152 accounts
43,3%
Dormant
21.638 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
290
Verified Followers
0.29% of total
6.748
Protected Accounts
6.68% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14.100.232 | Wrestler | Wrestling, Motivation, Self-promotion |
| @AOC | 13.421.525 | Politician | politics, social justice, equality |
| @DesignMuseum | 4.094.653 | Museum | design, contemporary design, visit |
| @ava | 2.626.159 | - | - |
| @TheAtlantic | 2.116.691 | Media | Politics, culture, business |
| @saatchi_gallery | 1.851.239 | Art Gallery | contemporary art, culture, London grads |
| @nytimestravel | 1.194.728 | Journalist | Travel, Exploration, Adventure |
| @KChenoweth | 1.139.780 | Singer | Music, Broadway, Advocacy |
| @NASAhistory | 1.134.562 | History | aerospace, history, passion |
| @AyannaPressley | 1.050.100 | Politician | politics, activism, representation |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
49.935
Followers With Bio
51.061
Followers Without Bio
49.44%
% With Bio
50.56%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3.232 analyzed19.986
Combined Engagement
10.419
Total Likes
9.567
Total Retweets
3.997
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
20%
With Hashtags
60%
With @Mentions
60%
With Links
Topical Analysis:
@Tyler_Mitchell_ We're just so crazy in love with her that we had to do it! ✨ We look forward to adding this new work to our collection. https://t.co/kXsp1G5kxR
RT @MichelleObama: So proud to present the Portrait of a Nation Prize to my good friend, @Lin_Manuel. Love this guy—with his melodies, rhym…
Did you know that Louis Armstrong and Barack Obama share birthdays? Armstrong was a jazz pioneer who helped to transform that musical genre into an international phenomenon and Obama made history as the first African American to be elected president. #HBD https://t.co/9BNX6sefB7
Our mission is to tell the story of America by portraying the people who shape this nation's history, development, and culture. We are happy to work with Tyler to acquire his photograph of Beyoncé Knowles into the Portrait Gallery's collection. https://t.co/4wXp0CReOS
RT @NMAAHC: Today we launch Talking About Race, a new online portal designed to help individuals, families, and communities talk about raci…
Key Insights & Takeaways
The account often highlights notable historical figures and their impact on American culture. It uses commemorative tweets to honor significant events and individuals. The content is educational, blending historical facts with engaging storytelling.
Strengths
- + Established follower base of 191.305
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @smithsoniannpg reveals an growing Twitter presence with 191.305 followers. The account demonstrates a content-creator strategy, averaging 39,6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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