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Adidas announced 26-year-old Mexican singer and rapper Peso Pluma—real name Hassan Emilio Kabande Laija—as its newest brand partner on Friday via Instagram. Known for corridos tumbados and his Grammy-winning album Génesis, Pluma has 43 million monthly Spotify listeners and global hits like 'Ella Baila Sola.' He called it a childhood dream to represent the three stripes for Mexico and his culture, while Adidas praised his authenticity and pride. The deal joins stars like Bad Bunny, with fans eyeing future signature sneakers amid Pluma's L.A. All-Star performance tonight.

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Peso Pluma grinned cheekily in a photo, a gloved hand pretending to shave stripes into his bushy eyebrows. The playful images marked his new partnership with Adidas.

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One week ago, the 22-year-old Spaniard rallied from a set down to defeat Novak Djokovic 2-6, 6-2, 6-3, 7-5 in the Australian Open final, securing his first title there and seventh major overall. He surpassed Rafael Nadal's record as the youngest to complete the career Grand Slam, after dropping just one set prior to the three-hour thriller. Fans celebrated the moment with clips of his collapse and trophy lift, while Djokovic supporters highlighted the Big 3's past dominance amid lively GOAT debates. Alcaraz now eyes the wide-open post-Big 3 era alongside Jannik Sinner.

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Carlos Alcaraz collapsed in exhaustion on Rod Laver Arena after his epic comeback win, then rose to hoist the trophy as the youngest man to claim all four majors.

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Nigerian footballer Victor Boniface posted 'Thank me later' linking to Kendrick Lamar's 'good kid, m.A.A.d city' album. The post prompted widespread reactions praising the recommendation and the album's quality.

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Huffines, a former state senator running to cut government waste, saw his family's 2023 buy of the 10,000-acre New Mexico property—renamed San Rafael Ranch—ignite controversy due to its Epstein ties and recent abuse allegations from victims like Annie Farmer and Virginia Giuffre. Supporters note the public auction sale four years after Epstein's death funded victim settlements, with Huffines planning a Christian retreat and offering full cooperation to authorities. Critics, including GOP leaders, call it poor judgment amid unverified rumors, as early voting runs through February 28 before the March 3 primary.

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As early voting began Monday in Texas's Republican primary for state comptroller, Don Huffines' family purchase of Jeffrey Epstein's former Zorro Ranch drew sharp criticism from all sides.

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Bad Bunny performed a primarily Spanish-language Super Bowl LX halftime show at Levi's Stadium in Santa Clara, featuring themes of unity across the Americas with flags from multiple countries, an inspirational speech on self-belief, dancers dressed as plants, a traditional Puerto Rican wedding on stage, and a closing 'God Bless America.' Lady Gaga joined as a surprise guest for a salsa version of 'Die With a Smile,' while the show drew a record 135.4 million viewers and sparked widespread social media debate.

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Social media users debate Sabrina Carpenter's lyrics evolving to a less mature persona and her playful 'Bugs Bunny burlesque' sexuality in sensual contexts. They compare her style to artists like Madonna, Janet Jackson, Sade, and Nina Simone, discussing whether her music infantilizes sex or expresses youthful experiences. Users criticize suggestions of male partners for her, citing mismatches with her preferences.

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