Ad Age Creativity
Bringing you the world's most inspiring ads, best commercials and creative brand ideas
156 688
Followers
845
Following
21 127
Tweets
16,3
Avg Engagement
4 826
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @creativitymag's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-05-07
- Verification:No
- Location:NYC, London, Los Angeles, USA
Data Summary
- Tweets Analyzed:3 248
- Avg Likes per Tweet:5,1
- Avg Retweets per Tweet:11,2
- Followers Analyzed:50 000
Engagement Analysis
Based on 3 248 tweetsThe account maintains a consistent level of engagement, with a mix of likes and retweets. Its content often sparks conversations and shares, especially around viral moments and brand creativity.
5,1
Avg Likes/Tweet
11,2
Avg Retweets/Tweet
16 505
Total Likes
36 295
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
1
Median Retweets
7
75th Percentile
19 994
Top Tweet
0,1
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
84,9%
Original
2,1%
Replies
12,6%
Retweets
0,4%
Quotes
0,0%
Threads
0,6%
With Media
91,6%
With Links
6,1%
With #Tags
24,4%
With @Mentions
0,6%
With Emojis
118
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0,03
Reply/Original Ratio
0,03
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
92,8%
Weekday Posts
7,2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3 248 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 408 retweets (13% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3 248 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50 000 followersThe audience is likely interested in marketing, advertising, and creative branding. They are probably professionals in the industry or enthusiasts looking for inspiration and trends.
Good
Audience Quality
19,7%
Suspicion Index
22,7%
Low-Quality %
66
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
27,5%
Empty Bio
26,2%
<10 Tweets
12,8%
Mass Following (>2K)
0,0%
New (<90 days)
34,9%
Low Ratio (<0.1)
0,0%
New (<180 days)
64,2%
No URL
17,8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
95 010 159
Total Potential Reach
66
Median Follower Reach
321
75th Percentile Reach
10,1%
>1K followers
1,3%
>10K followers
0,4%
>50K followers
0,2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
54,1%
Creators
27 064 accounts
19,7%
Consumers
9 851 accounts
26,2%
Dormant
13 085 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
684
Verified Followers
0.68% of total
9 639
Protected Accounts
9.54% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @ParisHilton | 16 812 512 | Entrepreneur | business, updates, media |
| @JohnCena | 14 101 247 | Wrestler | Wrestling, Motivation, Self-promotion |
| @TheAcademy | 3 933 347 | Film Industry | Movies, Awards, Hollywood |
| @lopezandres | 3 337 805 | Comedian | Comedy, Writing, Performing |
| @MCHammer | 3 180 175 | Filmmaker | #Dubnation, #RaiderNation, #FilmMaker |
| @ava | 2 625 526 | - | - |
| @THEBEAT999FM | 2 395 998 | Radio Host | Entertainment, News, Sports |
| @ruhutsitompul | 2 368 857 | Politician | Youtube, Instagram, Facebook |
| @iJesseWilliams | 2 309 737 | Producer | Activism, Education, Entertainment |
| @OleItumbi | 2 155 584 | Strategist | Politics, Communication, Farming |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
74 187
Followers With Bio
26 805
Followers Without Bio
73.46%
% With Bio
26.54%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3 248 analyzed27 946
Combined Engagement
0
Total Likes
27 946
Total Retweets
5 589
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @USCPSC: Do not eat soap.
RT @FTX_Official: https://t.co/5zFjbuI7LX
RT @JakeAndHoops: Me when the coinbase commercial came on https://t.co/Oi7VtQcUjX
RT @MrPeanut: At this exact time two years ago, I was dead. Life is crazy.
RT @Schwarzenegger: I had such a blast filming with @salmahayek for @BMWUSA! Now…GET TO THE CHARGER!! @BMW #BMWElectric #ad https://t.co/o2…
Key Insights & Takeaways
The account frequently highlights viral and humorous ad campaigns, which drive engagement. It uses trending topics and hashtags to increase visibility and reach a broader audience. The content often blends creativity with social commentary, making it relatable and shareable.
Strengths
- + Established follower base of 156 688
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @creativitymag reveals an growing Twitter presence with 156 688 followers. The account demonstrates a content-creator strategy, averaging 16,3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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