Twitter/X Trends in Sweden - Real-Time Analytics & Trending Hashtags
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Sweden Twitter/X Trends Analytics & Market Overview
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Explore Twitter/X trends in Sweden. Stay informed about trending hashtags and conversations from Swedish social media users.
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Popular Topics
Popular topics include Swedish football, IKEA, music (ABBA), fika culture, environmental policy, and discussions about Nordic cooperation.
Twitter/X Trends in Sweden
| # | Keyword | Date | Location | Tweet Volume (24hrs) | |
|---|---|---|---|---|---|
| 1 | Nov 02, 2024 18:31 | Sweden | 3 540 000 |
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| 2 | Nov 02, 2024 19:01 | Sweden | 2 660 000 |
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| 3 | Nov 02, 2024 20:31 | Sweden | 1 839 999 |
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Related News: Valencia
Sports
Real Madrid Tops Valencia 2-0 as Güler Draws Mixed Reviewsfévrier 9, 2026 3:11 Après-midi Full SummaryReal Madrid secured a vital 2-0 victory over Valencia with second-half goals from Álvaro Carreras and Kylian Mbappé, staying one point behind La Liga leaders Barcelona despite missing Jude Bellingham and Vinícius Júnior. The 20-year-old Arda Güler earned solid 6.5-7.0 ratings but faced criticism for zero big chances created, no shots on target, and failed crosses amid physical pressure. Still, his season haul of three goals and seven assists ranks him high among midfielders, with supporters crediting recent continuity under interim coach Álvaro Arbeloa for unlocking his No. 10 potential amid title-race tension. Key TakeawayArda Güler started on the right wing at a tough Mestalla, logging 82 minutes in Madrid's grind-it-out win, but his quiet stats sparked fans' divided takes. Context & EntitiesTopics
Soccer
Organizations
Real Madrid
People
Arda Güler
Jude Bellingham
Carlos Carpio
Places
Valencia
Events
Real Madrid's match against Valencia
Sports Teams
Real Madrid
Valencia
Related Posts (7)+ 1 more posts |
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| 4 | Nov 03, 2024 02:31 | Sweden | 411 000 |
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| 5 | Nov 03, 2024 00:31 | Sweden | 315 000 |
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Related News: Arsenal
Sports
Arsenal Top Premier League as United Surge to Fourthfévrier 11, 2026 4:10 Après-midi Full SummaryArsenal lead with 56 points from 25 games, ahead of Manchester City on 50 and Aston Villa on 47, while United sit fourth on 45 points after grinding out results including a 3-2 win over Arsenal in late January. Liverpool, recent champions, sit sixth on 39 points amid a form dip, five points behind United. With 13 games left, Arsenal chase their first title since 2004 as the top-four battle for Champions League spots heats up, with fans highlighting United's perfect league record this year. Key TakeawayArsenal hold a six-point lead with the league's best defense, but Manchester United's unbeaten run in 2026 has fans trading barbs over the top four. Related Posts (8)+ 2 more posts |
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| 6 | Nov 03, 2024 02:31 | Sweden | 178 000 |
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| 7 | Nov 03, 2024 00:31 | Sweden | 124 000 |
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Related News: Liverpool
Sports
Liverpool Fans Relive Klopp's Fierce Clash with City After Recent Lossfévrier 11, 2026 4:49 Matin Full SummaryOn February 8, 2026, Erling Haaland's stoppage-time penalty gave Manchester City a 2-1 comeback win at Anfield, Liverpool's first home loss to them since 2015, dropping Arne Slot's side to sixth with 39 points from 25 games. The nostalgic clip from March 10, 2024—a 1-1 thriller—showcased Klopp's high-pressing game, with Alexis Mac Allister's penalty equalizing Bernardo Silva's opener amid chances from Darwin Núñez, Luis Díaz, and masterful midfield work by Wataru Endo. Fans praised the electric intensity and Díaz's work rate, contrasting it with Slot's more cautious approach that has left Anfield quieter and the title defense struggling, with just one league win in 2026. Key TakeawayA video from last year's intense Anfield draw against Manchester City brought back memories of Liverpool's relentless style under Jürgen Klopp—just days after a painful home defeat to the same team. Context & EntitiesTopics
Premier League
Organizations
Liverpool
Manchester City
People
Wataru Endo
Kevin De Bruyne
Rodri
Jurgen Klopp
Luis Diaz
Darwin Nunez
Cody Gakpo
Places
Anfield
Events
Liverpool vs Manchester City
Sports Teams
Liverpool
Manchester City
Related Posts (6) |
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| 8 | Nov 03, 2024 02:31 | Sweden | 83 000 |
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Related News: Arteta
Sports
Arsenal Crush Sunderland as Xhaka Reunites Warmly with Artetafévrier 8, 2026 5:30 Matin Full SummaryViktor Gyökeres scored a second-half brace after an early opener, handing Arsenal a 3-0 victory over Sunderland and a nine-point lead at the Premier League top—their biggest since the 2003-04 Invincibles. Xhaka, who captained Arsenal for seven years before moves to Bayer Leverkusen and now Sunderland, posted on Instagram about his 'seven beautiful years' at the Emirates, captioning a photo with Arteta. Fans cherished the reunion, with many reminiscing about his leadership in Arsenal's rise and dreaming of a future coaching role together. Key TakeawayAfter Arsenal's convincing 3-0 win, former captain Granit Xhaka shared a heartfelt embrace with Mikel Arteta right on the Emirates pitch, grinning in the tunnel like old times. Context & EntitiesTopics
Premier League
Organizations
Arsenal
People
Mikel Arteta
Granit Xhaka
Events
Premier League match
Sports Teams
Arsenal
Related Posts (8)+ 2 more posts |
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| 9 | Nov 02, 2024 21:31 | Sweden | 75 800 |
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Related News: Newcastle
Sports
Newcastle Fans Nostalgic for Almirón's Magic on His 32nd Birthdayfévrier 10, 2026 4:32 Après-midi Full SummaryThe buzz centers on Almirón's low rocket in Newcastle's 3-0 win over Leicester on December 26, 2022—a highlight from their surprise title push when he danced past defenders off a Bruno Guimarães pass. Fans praise his pressing, movement, and link-up with Trippier and Joelinton, contrasting it with current struggles like the £55 million signing Anthony Elanga's form and Newcastle's 12th-place slump after three straight losses. While some note his inconsistency beyond that 2022/23 purple patch, many long for his grit now that he's back at Atlanta United since January 2025. Key TakeawayMiguel Almirón turns 32 today, and Newcastle supporters are sharing clips of his stunning 2022 screamer against Leicester, missing the energy he brought to St. James' Park. Related Posts (7)+ 1 more posts |
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| 10 | Nov 03, 2024 01:31 | Sweden | 69 000 |
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| 11 | Nov 03, 2024 02:01 | Sweden | 61 400 |
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| 12 | Nov 03, 2024 00:31 | Sweden | 59 000 |
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Related News: Bournemouth
Sports
Bournemouth Flip Deficit to Stun Everton 2-1 with Adli Brothers' Headersfévrier 11, 2026 10:21 Matin Full SummaryBournemouth trailed 1-0 at halftime to Everton at Goodison Park after Iliman Ndiaye's penalty, but Rayan Adli equalized in the 61st minute with a back-post header from Adrien Truffert's cross. Three minutes later, brother Amine Adli headed in James Hill's delivery for a 2-1 lead, which held firm despite Jake O'Brien's quick reply and subsequent red card leaving Everton with 10 men. The win marks Bournemouth's sixth straight unbeaten league run, lifting them to ninth on 37 points, while manager Andoni Iraola praised Rayan's quick adaptation since his £24.7 million January move from Vasco da Gama. Key TakeawayRayan Adli took a foul in the box that gifted Everton a halftime lead, but the 19-year-old bounced back with a towering header just 19 minutes later to spark Bournemouth's comeback. Context & EntitiesTopics
Premier League
Organizations
AFC Bournemouth
People
Rayan
Places
Goodison Park
Events
Premier League match at Everton
Sports Teams
AFC Bournemouth
Everton
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| 13 | Nov 03, 2024 01:31 | Sweden | 55 599 |
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Related News: Brighton
Sports
Manchester United Fans Cool on Brighton Midfielder Carlos Balebafévrier 9, 2026 12:06 Matin Full SummaryThe 22-year-old Cameroonian has started 19 Premier League games for Brighton this season, totaling 1,091 minutes with no goals or assists and an average FotMob rating of 6.56—a drop from last year's promise in ball-carrying and recoveries. His poor showing in Sunday's 0-1 defeat, rated 5.97 by WhoScored, drew sharp online criticism from United supporters, who say his inconsistency rules him out as a marquee signing unless Brighton's £100 million price tag falls sharply. While some fans recall his AFCON form and pressing strengths, others push for alternatives like Elliot Anderson or Adam Wharton amid United's midfield rebuild. Key TakeawayCarlos Baleba had a tough outing in Brighton's loss to Crystal Palace, and Manchester United fans who once eyed him as Casemiro's heir are now having second thoughts. Context & EntitiesTopics
Premier League
Organizations
Manchester United
Brighton & Hove Albion
People
Casemiro
Carlos Baleba
Sports Teams
Manchester United
Brighton & Hove Albion
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| 14 | Nov 02, 2024 23:31 | Sweden | 37 200 |
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Related News: Degen
Entertainment
Ellen DeGeneres Dances into 68th Birthday at New Montecito Mansionfévrier 7, 2026 11:42 Matin Full SummaryThe couple bought the $27.4 million eight-acre estate off-market last fall from producer Brian Grazer, returning to California after a stint in England's Cotswolds following Trump's 2024 election win. DeGeneres, who turns 68 on January 26, shared the upbeat video on social media, but many online called it cringe and accused her of hypocrisy for coming back. Reactions also revived past issues like her show's workplace scandal, while she keeps a lower profile with Netflix specials and property flips. Key TakeawayEllen DeGeneres and Portia de Rossi shimmy in sequined jackets and oversized hats amid palm trees, turning their new Montecito gardens into a birthday dance floor. Context & EntitiesTopics
Celebrity
People
Ellen DeGeneres
Portia de Rossi
Donald Trump
Places
Montecito, California
Events
Ellen DeGeneres 68th birthday
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| 15 | Nov 03, 2024 02:31 | Sweden | 32 000 |
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| 16 | Nov 02, 2024 12:31 | Sweden | 30 000 |
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Related News: Christianity
Other
Rhapsody of Realities Calls Christians to Declare Peace Over Nationsfévrier 7, 2026 1:11 Après-midi Full SummaryThe February 7 edition of Rhapsody of Realities, titled 'Ambassadors of Peace,' draws from Luke 10:5-6 to urge Christians to boldly proclaim peace over their lives, families, leaders, and nations like Nigeria, Ghana, Russia, and the United States. Authored by Oyakhilome of Christ Embassy since 2001, the message shared by @RhapsodyDaily describes peace as a divine force released through spoken words with Heaven's authority. Readers are responding by posting declarations, video readings, and kid-friendly animations under #AmbassadorsOfPeace, fostering unity and hope amid global challenges. Key TakeawayIn a world feeling heavy with troubles, Pastor Chris Oyakhilome's daily devotional reminds believers they hold the power to speak peace into existence. Context & EntitiesTopics
Religion
Organizations
Rhapsody of Realities
People
Chris Oyakhilome
Places
Bulgaria
Nigeria
Ghana
Hungary
Poland
Russia
UK
USA
Related Posts (7)+ 1 more posts |
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| 17 | Nov 02, 2024 19:01 | Sweden | 30 000 |
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| 18 | Nov 03, 2024 02:31 | Sweden | 29 400 |
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Related News: Isak
Entertainment
Proseka Fans Celebrate Kanade Yoisaki's Birthday with Art and Lovefévrier 9, 2026 10:06 Après-midi Full SummaryThe official Project SEKAI account kicked off celebrations on Sunday with a stunning birthday illustration by artist moduku, showing the silvery-haired composer from 25-ji, Nightcord de. in her signature style. Fans filled feeds with fanart of Kanade in cozy outfits or serene waterside scenes, alongside heartfelt messages under #宵崎奏誕生祭2026, while players enjoy in-game events like limited gacha cards and virtual lives. Kanade's story as a health-struggling musician reaching lost souls through late-night songs makes the fan love feel especially touching, with more art expected as February 10 arrives in Japan. Key TakeawayKanade Yoisaki stands delicate yet commanding in a navy coat amid balloons and blue roses, capturing the hearts of Proseka fans on her special day. Context & EntitiesTopics
Anime
Organizations
Project Sekai
People
Yoisaki Kanade
Events
Yoisaki Kanade's birthday
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| 19 | Nov 02, 2024 13:31 | Sweden | 27 000 |
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Related News: The Cure
News
Imam Saleem Calls for Islamic Proselytizing to 'Cure' American Christiansdécembre 15, 2025 7:56 Matin Full SummarySaleem contrasted the U.S. with a more irreligious or Muslim Europe, tying American backing of Israel to shared Christian and Jewish scriptures. He presented Islam as the remedy during his talk at Masjid William Salaam, near Norfolk Naval Station, a site known for community charity efforts. The clip, translated by MEMRI, drew responses from figures like Congressman Chip Roy, who rejected Islamist views as incompatible with Western values, amid broader talks on faith and integration in America's mostly Christian landscape. Key TakeawayIn a December 2024 lecture, Imam Ismael Saleem stood before his Norfolk congregation and named America the last Christian stronghold in the West. He urged da'wah—Islamic outreach—to heal what he saw as a biblical superiority complex among Christians and Jews. Context & EntitiesTopics
News
Religion
Islam
Organizations
Masjid William Salaam
MEMRI TV
People
Immael Ismael Saleem
Places
Masjid William Salaam, Norfolk, Virginia
Events
Norfolk Sermon
Related Posts (7)+ 1 more posts |
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| 20 | Nov 02, 2024 21:31 | Sweden | 21 400 |
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| 21 | Nov 02, 2024 10:01 | Sweden | 17 600 |
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Related News: Gyökeres
Sports
Gyökeres Brace Powers Arsenal Nine Points Clear at Topfévrier 10, 2026 3:03 Matin Full SummaryArsenal crushed Sunderland 3-0 in the Premier League, with Martin Zubimendi's long-range strike opening the scoring before Gyökeres sealed it with a second-half brace. The win put the Gunners nine points ahead of Manchester City, and the Swedish striker now leads the Premier League with six goals across all competitions in 2026. Signed last summer from Sporting CP for a club-record £64 million, he's earning rave reviews for his hold-up play and link-up with Gabriel Martinelli, drawing Thierry Henry comparisons while smashing shirt sales and Fantasy Premier League picks. Key TakeawayViktor Gyökeres stepped off the bench and delivered two clinical finishes, his hands-over-eyes celebration lighting up the Emirates as fans erupted. Context & EntitiesTopics
Premier League
Organizations
Arsenal
Sunderland
People
Viktor Gyökeres
Events
Arsenal vs Sunderland
Sports Teams
Arsenal
Sunderland
Related Posts (7)+ 1 more posts |
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| 22 | Nov 02, 2024 05:31 | Sweden | 17 600 |
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Related News: Mora
Entertainment
Erika Kirk Speaks on Morality at Illinois High School Amid Protests and Online Mockeryfévrier 9, 2026 12:53 Matin Full SummaryAt Genoa-Kingston High School, Kirk joined Education Secretary Linda McMahon for the 'History Rocks!' tour, urging young men to treat women respectfully and girls to embrace modesty, warning that small choices etch eternal marks on the soul. Protesters gathered outside over TPUSA's conservative activism, while online critics ridiculed her anecdotes of Charlie Kirk's 'third eye' and strobe-like lights, echoing claims from podcaster Candace Owens. The event spotlights Kirk's leadership of TPUSA amid grief, a deepening feud with Owens, and debates over patriotism in schools following Charlie's 2025 assassination. Key TakeawayErika Kirk stood before high school students, sharing heartfelt advice on respect and modesty while invoking memories of her late husband Charlie's supernatural signs—like flickering lights that followed him even after his death. Context & EntitiesTopics
Celebrity
People
Erika Kirk
Charlie Kirk
Candace Owens
Megyn Kelly
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| 23 | Nov 02, 2024 22:31 | Sweden | 17 200 |
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| 24 | Nov 02, 2024 23:01 | Sweden | 17 000 |
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| 25 | Nov 03, 2024 01:01 | Sweden | 15 399 |
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| 26 | Nov 02, 2024 20:01 | Sweden | 11 000 |
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| 27 | Nov 02, 2024 16:31 | Sweden | 8 845 |
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| 28 | Nov 02, 2024 13:31 | Sweden | 7 333 |
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| 29 | Nov 02, 2024 12:31 | Sweden | 3 122 |
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| 30 | Nov 02, 2024 11:01 | Sweden | 3 100 |
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| 31 | Nov 03, 2024 00:01 | Sweden | 2 424 |
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| 32 | Nov 03, 2024 02:31 | Sweden | 1 535 |
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| 33 | Nov 02, 2024 21:31 | Sweden | N/A |
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| 34 | Nov 03, 2024 00:31 | Sweden | N/A |
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| 35 | Nov 03, 2024 02:31 | Sweden | N/A |
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| 36 | Nov 03, 2024 02:31 | Sweden | N/A |
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| 37 | Nov 02, 2024 05:31 | Sweden | N/A |
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| 38 | Nov 03, 2024 00:01 | Sweden | N/A |
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| 39 | Nov 02, 2024 19:01 | Sweden | N/A |
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| 40 | Nov 03, 2024 02:31 | Sweden | N/A |
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| 41 | Nov 02, 2024 14:31 | Sweden | N/A |
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| 42 | Nov 03, 2024 02:31 | Sweden | N/A |
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| 43 | Nov 02, 2024 14:31 | Sweden | N/A |
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| 44 | Nov 02, 2024 17:01 | Sweden | N/A |
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| 45 | Nov 02, 2024 20:01 | Sweden | N/A |
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| 46 | Nov 02, 2024 16:01 | Sweden | N/A |
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| 47 | Nov 02, 2024 18:31 | Sweden | N/A |
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| 48 | Nov 02, 2024 06:31 | Sweden | N/A |
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| 49 | Nov 02, 2024 14:01 | Sweden | N/A |
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| 50 | Nov 02, 2024 04:31 | Sweden | N/A |
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| 51 | Nov 02, 2024 18:31 | Sweden | N/A |
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| 52 | Nov 02, 2024 04:01 | Sweden | N/A |
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| 53 | Nov 02, 2024 11:01 | Sweden | N/A |
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| 54 | Nov 02, 2024 12:01 | Sweden | N/A |
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| 55 | Nov 02, 2024 18:31 | Sweden | N/A |
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| 56 | Nov 02, 2024 16:01 | Sweden | N/A |
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| 57 | Nov 02, 2024 19:01 | Sweden | N/A |
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Understanding Sweden Twitter/X Trends
Get deeper insights into what drives social media conversations in Sweden
Why Is This Trending in Sweden?
When you see a topic trending in Sweden, it means there's been a sudden surge in conversations about it. This could be triggered by breaking news, a viral moment, sports events, political developments, or cultural phenomena specific to Sweden.
Our platform shows you the tweet volume and timeline so you can understand when the trend started and gauge its intensity. Click on any trending topic to see the original tweets and discover the full context behind why it's capturing attention in Sweden.
What Do Sweden Trends Mean?
Not all trending topics are self-explanatory. Sweden trends often include local references, cultural context, slang, or inside jokes that may be confusing at first glance. A trending hashtag might reference a TV show, political event, or social movement specific to the region.
Use our trends analysis feature to get AI-powered context about what each trend means, who's involved, and why it matters. This helps you quickly understand unfamiliar references and decide whether a trend is relevant to your interests or business in Sweden.
Who's Behind Sweden's Top Trends?
Sweden's trending topics are driven by various influencers: local celebrities, politicians, news media, content creators, sports figures, and everyday users who spark viral moments. Understanding who initiated or amplified a trend helps you assess its credibility and reach.
When you click on a trending topic, you'll see the key accounts discussing it. Look for verified accounts, high engagement rates, and reputable sources to separate genuine trends from manufactured or bot-driven activity in Sweden.
How to Spot Trending Topics Early in Sweden
Catching trends early in Sweden gives you a competitive advantage. Monitor our trends page throughout the day to see emerging topics before they hit peak popularity. Look for rapidly increasing tweet volumes and check our historical charts to identify acceleration patterns.
Subscribe to daily Sweden trend emails to receive morning alerts about new trending topics. Set up our search filters to track specific keywords or hashtags relevant to your niche, and use date navigation to study when trends typically emerge in Sweden.
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Twitter/X Trends Platform Features
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Historical Data
Access past trends with date navigation, tweet volume metrics, and visual charts to track trends over time.
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Search and filter trending topics by keyword, date range, and location to find exactly what you need.
AI-Powered Insights
Get instant AI analysis for any Sweden trend explaining what it's about, why it's trending, and who's involved. Click "View Insights" to see detailed context.
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FAQ
The trending hashtags in Sweden right now are displayed in the table above. These change constantly based on current events, social movements, sports, and popular conversations happening specifically in Sweden. Check this page regularly to see what topics are capturing attention, or subscribe to our daily email alerts for Sweden trends delivered to your inbox every morning.
To check trending topics specifically for Sweden: 1) Use this page to see real-time Sweden trends with historical data, 2) Search for specific keywords using our search box above, 3) Navigate through different dates to see past Sweden trends, 4) Click on any trend to see tweet volumes and direct links to Twitter/X, 5) Subscribe to our free daily email to receive Sweden trends every morning.
The most popular hashtags in Sweden are shown in the trending table on this page. Scroll through today's Sweden trends to see which hashtags have the highest tweet volumes. Click on any hashtag to see its performance over time with our chart feature. You can also use the date navigator to explore which hashtags were popular on previous days in Sweden.
For Sweden-focused posts, the "3 hashtag rule" suggests 2-3 relevant hashtags for optimal engagement. Use 1-2 trending Sweden hashtags from our list above, plus 1 niche-specific tag relevant to your content. Quality matters more than quantity—choose hashtags that genuinely match your content and target the Sweden audience. Avoid overusing hashtags as it can look spammy and reduce engagement.
To find viral hashtags in Sweden: 1) Check our trending table above for the highest tweet volumes, 2) Subscribe to daily Sweden trend emails to catch viral hashtags early, 3) Monitor our historical charts to see which hashtags are accelerating rapidly, 4) Look for Sweden-specific breaking news, sports events, or cultural moments, 5) Use our search filter to track specific topics relevant to Sweden. Viral hashtags often relate to local events, politics, entertainment, or user-generated challenges specific to Sweden.
Viral hashtags in Sweden typically share these characteristics: 1) Timely - related to Sweden current events, breaking news, or local politics, 2) Emotional - evoke strong feelings relevant to Sweden's culture (humor, pride, outrage), 3) Shareable - encourage participation from the Sweden community, 4) Easy to understand within Sweden's context, 5) Community-driven - organically created by Sweden users. Check our trending table to see examples of what's currently going viral in Sweden.
In Sweden, hashtags that get the most attention include: 1) Sweden-specific breaking news and political events, 2) Local entertainment, TV shows, and celebrity moments, 3) Sweden sports events and team victories, 4) Cultural celebrations and national holidays specific to Sweden, 5) Viral challenges that gain traction in Sweden, 6) Social movements relevant to Sweden. See the tweet volume column in our trends table above to identify which Sweden hashtags are currently getting the most engagement.
To check if a specific hashtag is trending in Sweden: 1) Search for it using the search box on this page, 2) Look for it in our Sweden trending table above, 3) Click the chart icon to see its tweet volume history in Sweden, 4) Compare its performance with other Sweden trends to gauge relative popularity, 5) Monitor it daily to track whether it's gaining or losing momentum in Sweden. High tweet volumes (thousands or more) within hours typically indicate trending status in Sweden.
To reach the Sweden audience: 1) Use 1-2 trending hashtags from our Sweden list above, 2) Include Sweden-specific location or cultural tags, 3) Add niche hashtags relevant to your content and Sweden interests, 4) Limit to 2-3 total hashtags for optimal engagement, 5) Avoid unrelated trending tags just for visibility. Research what successful Sweden-based accounts use. Quality matters more than quantity—choose hashtags that genuinely connect your content with the Sweden community.
To spot Sweden trends early: 1) Check this page multiple times daily to catch emerging Sweden topics, 2) Subscribe to our daily Sweden trends email for morning alerts, 3) Monitor our tweet volume charts for rapidly increasing trends in Sweden, 4) Follow Sweden's key influencers, news outlets, and thought leaders, 5) Use our historical data to identify recurring patterns in Sweden, 6) Set up keyword alerts for topics relevant to Sweden. Early detection gives you a competitive advantage in Sweden's fast-moving social media landscape.
Sweden hashtags that get the most views are listed at the top of our trending table above, sorted by tweet volume. Look for Sweden hashtags with tweet volumes in the thousands (or hundreds of thousands for major events). These typically include Sweden breaking news, major Sweden sports events, viral Sweden entertainment moments, and Sweden-specific political developments. Use our historical charts to track which Sweden hashtags consistently generate high engagement and views over time.