UI Stead Family Children's Hospital

UI Stead Family Children's Hospital

@UIchildrens

Official twitter of University of Iowa Stead Family Children's Hospital, part of @uihealthcare. View our social media policy at https://uihc.org/social-media-policy.

Iowa City, Iowa, USA https://uihc.org/childrens/ Joined 2009-05-21 Date of Analysis: 12月 16, 2025

12,435

Followers

494

Following

5,528

Tweets

83.1

Avg Engagement

151

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @UIchildrens's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-05-21
  • Verification:No
  • Location:Iowa City, Iowa, USA

Data Summary

  • Tweets Analyzed:3,244
  • Avg Likes per Tweet:55.3
  • Avg Retweets per Tweet:27.8
  • Followers Analyzed:12,473

Engagement Analysis

Based on 3,244 tweets

The account consistently receives high engagement, with an average of 2,236 likes and 361 retweets per tweet. This indicates a strong and active community that values the content shared.

55.3

Avg Likes/Tweet

27.8

Avg Retweets/Tweet

179,309

Total Likes

90,218

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

9

Median Likes

3

Median Retweets

49

75th Percentile

15,193

Top Tweet

6.68

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

61.1%

Original

15.5%

Replies

19.1%

Retweets

4.2%

Quotes

0.0%

Threads

1.4%

With Media

84.1%

With Links

52.5%

With #Tags

54.1%

With @Mentions

35.0%

With Emojis

191

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.25

Reply/Original Ratio

0.22

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

78.8%

Weekday Posts

21.2%

Weekend Posts

Top Hashtags

#kidcaptain (201) #covid19 (195) #ftk (104) #gohawks (91) #ournewhospital (81) #hawkeyes (64) #nicu (58) #hawkeyewave (52) #cancer (48) #forthekids (38)

Most Mentioned

@uichildrens (389) @uihealthcare (263) @hawkeyefootball (246) @uiowa (242) @theiowahawkeyes (92) @uiadvancement (59) @carsonking2 (58) @uidm (57) @iowamed (52) @cmnhospitals (24)

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Content Strategy Analysis

Based on 3,244 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,983 (61%)
Replies 504 (16%)
Retweets 620 (19%)
Quote Tweets 137 (4%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 620 retweets (19% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,244 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 12,473 followers

The primary audience includes families, healthcare professionals, and community members interested in children's health. Supporters are often emotionally invested in the hospital's mission and initiatives.

Good

Audience Quality

13.9%

Suspicion Index

19.4%

Low-Quality %

143

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

32.5%

Empty Bio

11.0%

<10 Tweets

12.0%

Mass Following (>2K)

0.0%

New (<90 days)

21.8%

Low Ratio (<0.1)

0.0%

New (<180 days)

72.7%

No URL

6.3%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

37,045,915

Total Potential Reach

143

Median Follower Reach

412

75th Percentile Reach

10.8%

>1K followers

1.5%

>10K followers

0.3%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

71.8%

Creators

8,959 accounts

17.1%

Consumers

2,138 accounts

11.0%

Dormant

1,376 accounts

172

Verified Followers

1.38% of total

8.0%

Professional Bios

founder, dev, analyst, etc.

0.27

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Iowa City, IA (676) Iowa, USA (553) Iowa (319) United States (177) Des Moines, IA (166) Cedar Rapids, IA (128) Chicago, IL (123) Iowa City, Iowa (93) Iowa City (85) North Liberty, IA (62)

172

Verified Followers

1.38% of total

2,050

Protected Accounts

16.44% of total

10 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,106,437 Wrestler Wrestling, Motivation, Self-promotion
@verified 4,201,078 - -
@NelsonMandela 1,565,026 Activist Human rights, equality, justice
@soledadobrien 1,320,637 Journalist working, mom, journalist
@LeBronJames 1,006,910 - -
@ChuckGrassley 847,901 Politician U.S. Senator, Family farmer, New Hartford
@nonprofitorgs 775,135 Nonprofit Advocate Nonprofits, Digital Marketing, Fundraising
@AdnanKavustur 574,202 Political Communications Kurumsal İletişim, Tanıtım, Halkla İlişkiler
@Daminous_Purity 354,425 Minister WWE, NFL, FIFA
@gkittle46 337,268 Football Player Football, Iowa, San Francisco

Top Keywords in Follower Bios

iowa (1,376) university (578) mom (480) life (405) love (385) health (385) hawkeye (361) sports (330) wife (325) hawkeyes (319)

Top Hashtags in Follower Bios

#hawkeyes (44) #gohawks (42) #healthcare (28) #1 (25) #blm (17) #ftk (17) #skol (15) #tweetiatrician (14) #meded (12) #pedsicu (11)

8,424

Followers With Bio

4,049

Followers Without Bio

67.54%

% With Bio

32.46%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,244 analyzed

42,188

Combined Engagement

4,212

Total Likes

37,976

Total Retweets

8,438

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

80%

With @Mentions

100%

With Links

Topical Analysis:

Children's Healthcare Community Support Storytelling Generosity Gratitude Hospital Initiatives

Key Insights & Takeaways

The account uses emotional storytelling to connect with its audience and drive engagement. It highlights individual stories, such as that of Carson King, to inspire and create a sense of community. The focus on generosity and gratitude helps build a loyal and supportive following.

Strengths

  • + Established follower base of 12,435
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @UIchildrens reveals an growing Twitter presence with 12,435 followers. The account demonstrates a content-creator strategy, averaging 83.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: 12月 16, 2025