Iryna Matviyishyn
🇺🇦 journalist on war&human rights, video reporter at @KyivIndependent | contributor @npr, @bbc, @NewEastEurope, etc.| MA @gchumanrights, Europe.
73,712
Followers
1,397
Following
4,611
Tweets
1,126.5
Avg Engagement
1,671
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @IMatviyishyn's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-01-15
- Verification:No
- Location:Ukraine
Data Summary
- Tweets Analyzed:3,242
- Avg Likes per Tweet:283.0
- Avg Retweets per Tweet:843.5
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,242 tweetsIMatviyishyn's tweets receive significant engagement, indicating a highly active and interested audience. The high average likes and retweets suggest that their content resonates strongly with followers and is widely shared.
283.0
Avg Likes/Tweet
843.5
Avg Retweets/Tweet
917,435
Total Likes
2,734,740
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
10
Median Likes
26
Median Retweets
591
75th Percentile
73,087
Top Tweet
15.28
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
17.6%
Original
38.8%
Replies
29.8%
Retweets
13.7%
Quotes
0.0%
Threads
1.8%
With Media
41.2%
With Links
7.6%
With #Tags
58.3%
With @Mentions
11.0%
With Emojis
179
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
2.2
Reply/Original Ratio
0.46
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
70.9%
Weekday Posts
29.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,242 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 967 retweets (30% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,242 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience primarily consists of individuals interested in global news, human rights, and the ongoing conflict in Ukraine. They are likely to be politically aware and socially conscious, with a strong interest in real-time reporting.
Average
Audience Quality
23.1%
Suspicion Index
21.7%
Low-Quality %
119
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
34.5%
Empty Bio
13.4%
<10 Tweets
28.7%
Mass Following (>2K)
0.0%
New (<90 days)
44.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
85.0%
No URL
9.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
112,130,769
Total Potential Reach
119
Median Follower Reach
516
75th Percentile Reach
16.0%
>1K followers
2.2%
>10K followers
0.5%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
73.7%
Creators
36,830 accounts
12.9%
Consumers
6,472 accounts
13.4%
Dormant
6,698 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,004
Verified Followers
1.36% of total
7,711
Protected Accounts
10.44% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,106,646 | Wrestler | Wrestling, Motivation, Self-promotion |
| @StationCDRKelly | 5,276,716 | Astronaut | Space, Endurance, Stars |
| @verified | 4,201,190 | - | - |
| @suthichai | 3,100,610 | Entrepreneur | business, media, entrepreneurship |
| @KyivIndependent | 2,181,629 | Journalist | journalism, Ukraine, patron |
| @chelseaperetti | 1,434,189 | Comedian | Comedy, Acting, Music |
| @KapilMishra_IND | 1,391,399 | Politician | BJP, Hindu, Unity |
| @IAPonomarenko | 1,260,394 | - | - |
| @joncoopertweets | 1,247,649 | Political Strategist | Politics, Fundraising, Campaigns |
| @TheLastWord | 1,081,879 | News Anchor | News, Politics, Current Events |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
49,778
Followers With Bio
24,049
Followers Without Bio
67.43%
% With Bio
32.57%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,242 analyzed275,016
Combined Engagement
151,722
Total Likes
123,294
Total Retweets
55,003
Avg per Tweet
Key Metrics for Viral Tweets
40%
With Media
0%
With Hashtags
60%
With @Mentions
40%
With Links
Topical Analysis:
It’s 2:30 am, and we can’t go to sleep in Ukraine
Russians turned this man’s house into ruins, killing his 12-year-old daughter, wife, her friend, two sons-in-law and a mother-in-law. Only his grandchildren and cat survived. Photo: @gultuysuz, CNN https://t.co/aAyp7r49zY
RT @ksadjadpour: Today in Iran, schoolgirls remove their compulsory hejab and chant “death to the dictator” while stomping on the photos of their rulers https://t.co/ipQPSZhsvC
Ukrainians are posting bitter conversations with their relatives in Russia. Their uncles, cousins, grandparents do not believe putin's bombing our cities targeting civilians. They do not believe their loved ones hiding and crying in bomb shelters.
RT @ZelenskyyUa: I thank my friend Mr. President of 🇹🇷 @RTErdogan and the people of 🇹🇷 for their strong support. The ban on the passage of 🇷🇺 warships to the Black Sea and significant military and humanitarian support for 🇺🇦 are extremely important today. The people of 🇺🇦 will ne
Key Insights & Takeaways
Content focusing on personal tragedies and human rights issues garners the highest engagement. The audience is deeply connected to the conflict in Ukraine and its impact on civilians. Collaborations with major international outlets enhance credibility and reach.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 73,712
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @IMatviyishyn reveals an exceptionally influential Twitter presence with 73,712 followers. The account demonstrates a conversation-first approach, averaging 1,126.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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