Network Rail Scotland
👷♂️👷♀️ Hello. We look after #ScotlandsRailway. Follow your train operator or @nationalrailenq for train service updates.
53,534
Followers
941
Following
50,116
Tweets
11.7
Avg Engagement
319
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @NetworkRailSCOT's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-11-01
- Verification:No
- Location:National Helpline 03457 114141
Data Summary
- Tweets Analyzed:3,247
- Avg Likes per Tweet:6.7
- Avg Retweets per Tweet:5.0
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,247 tweetsThe account maintains moderate engagement with an average of 244 likes and 47 retweets per tweet, indicating a consistent but not highly interactive audience.
6.7
Avg Likes/Tweet
5.0
Avg Retweets/Tweet
21,808
Total Likes
16,297
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
2
Median Retweets
11
75th Percentile
1,012
Top Tweet
0.22
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
39.2%
Original
18.0%
Replies
40.3%
Retweets
2.5%
Quotes
0.0%
Threads
1.3%
With Media
65.5%
With Links
21.4%
With #Tags
65.4%
With @Mentions
37.1%
With Emojis
215
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.46
Reply/Original Ratio
0.06
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
81.8%
Weekday Posts
18.2%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,247 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,310 retweets (40% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,247 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes railway enthusiasts, commuters, and stakeholders interested in Scotland's rail infrastructure and services.
Average
Audience Quality
22.1%
Suspicion Index
30.9%
Low-Quality %
57
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
46.7%
Empty Bio
22.7%
<10 Tweets
12.0%
Mass Following (>2K)
0.0%
New (<90 days)
40.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
84.4%
No URL
15.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
52,901,058
Total Potential Reach
57
Median Follower Reach
244
75th Percentile Reach
8.0%
>1K followers
0.8%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
57.3%
Creators
28,626 accounts
20.1%
Consumers
10,030 accounts
22.7%
Dormant
11,344 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
446
Verified Followers
0.84% of total
8,155
Protected Accounts
15.4% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,106,448 | Wrestler | Wrestling, Motivation, Self-promotion |
| @verified | 4,201,085 | - | - |
| @BeatsByAssassin | 2,267,215 | Multitalented | Actor, Director, Rapper |
| @nationalrailenq | 1,060,927 | Transportation | trains, updates, support |
| @luxurytravel | 719,701 | Travel Blogger | luxury travel, editor, blog |
| @MelissaJoanHart | 632,549 | Actress | Family, Acting, Motherhood |
| @airfarewatchdog | 615,074 | Travel Expert | Travel, Deals, Alerts |
| @HeathrowAirport | 564,492 | Airport | Travel, Aviation, London |
| @scotgov | 443,501 | Government | Politics, Scotland, Updates |
| @Scotlandteam | 428,145 | Rugby | Rugby, Scotland, AsOne |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
28,473
Followers With Bio
24,476
Followers Without Bio
53.77%
% With Bio
46.23%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,247 analyzed2,626
Combined Engagement
768
Total Likes
1,858
Total Retweets
525
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
80%
With Hashtags
80%
With @Mentions
80%
With Links
Topical Analysis:
RT @Scotlandteam: A simply fantastic evening at BT Murrayfield. Thank you, Scotland fans 💙 #AsOne https://t.co/L1qUQifym7
The wonderful West Highland Line. #ScotlandsRailway @ScotRail https://t.co/4HNnkv2FfA
RT @samaritans: If you think someone might need help, it’s easy to overthink what to do. We’re here to say just trust your instincts and start a conversation. It could save a life. #SmallTalkSavesLives https://t.co/4JwFYRuZgm
An early contender for Photo of the Year... #ScotlandsRailway https://t.co/sKHM0yAJal
RT @LNER: We’re so close to the weekend, so why not start a day early? We’re giving 2 First Class return tickets away for an adventure THIS weekend! Tag who you would take and retweet this post for a chance to win! The winner will be announced tomorrow (Friday 3 March) after 09
Key Insights & Takeaways
The account frequently shares visually appealing content such as photos of scenic routes and construction projects, which likely contributes to its engagement. It emphasizes the importance of railway infrastructure and ongoing projects, highlighting the role of Network Rail in Scotland. The use of hashtags like #ScotlandsRailway helps in increasing visibility and community interaction.
Strengths
- + Established follower base of 53,534
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @NetworkRailSCOT reveals an growing Twitter presence with 53,534 followers. The account demonstrates a content-creator strategy, averaging 11.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access