ICRC Nairobi Regional Delegation
International Committee of the Red Cross (@ICRC) regional delegation in Nairobi. Carrying out #humanitarian work in Kenya, Tanzania & Djibouti.
13,485
Followers
1,707
Following
1,578
Tweets
23.7
Avg Engagement
12
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @ICRC_Nairobi's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2019-07-18
- Verification:No
- Location:Nairobi Kenya I Dar I Djibouti
Data Summary
- Tweets Analyzed:1,495
- Avg Likes per Tweet:12.9
- Avg Retweets per Tweet:10.8
- Followers Analyzed:13,451
Engagement Analysis
Based on 1,495 tweetsThe account's tweets receive consistent engagement, with an average of 969 likes and 214 retweets. The use of real-life stories and calls to action appears to drive higher interaction.
12.9
Avg Likes/Tweet
10.8
Avg Retweets/Tweet
19,215
Total Likes
16,197
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
3
Median Retweets
17
75th Percentile
4,537
Top Tweet
1.76
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
26.6%
Original
22.3%
Replies
40.3%
Retweets
10.7%
Quotes
0.0%
Threads
0.6%
With Media
84.8%
With Links
55.5%
With #Tags
67.8%
With @Mentions
13.6%
With Emojis
224
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.84
Reply/Original Ratio
0.27
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
87.1%
Weekday Posts
12.9%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 1,495 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 603 retweets (40% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 1,495 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 13,451 followersThe primary audience includes humanitarian professionals, policymakers, and the general public interested in crisis situations and international law. The content is also aimed at raising awareness about the challenges faced by communities in need.
Good
Audience Quality
19.2%
Suspicion Index
16.4%
Low-Quality %
171
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
26.9%
Empty Bio
11.6%
<10 Tweets
27.8%
Mass Following (>2K)
0.0%
New (<90 days)
31.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
84.2%
No URL
5.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
46,321,464
Total Potential Reach
171
Median Follower Reach
518
75th Percentile Reach
14.1%
>1K followers
1.3%
>10K followers
0.4%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
64.4%
Creators
8,666 accounts
23.9%
Consumers
3,219 accounts
11.6%
Dormant
1,566 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
107
Verified Followers
0.8% of total
1,148
Protected Accounts
8.53% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,106,454 | Wrestler | Wrestling, Motivation, Self-promotion |
| @verified | 4,201,084 | - | - |
| @ICRC | 2,296,439 | Humanitarian | Humanitarian, Conflict, Protection |
| @OleItumbi | 2,140,335 | Strategist | Politics, Communication, Farming |
| @RobertAlai | 1,845,834 | Politician | Tech, Politics, Auditing |
| @KenyaRedCross | 1,360,736 | Humanitarian | Emergency response, Humanitarian aid, Disaster relief |
| @orengo_james | 1,334,639 | Politician | Politics, Law, Leadership |
| @nonprofitorgs | 775,135 | Nonprofit Advocate | Nonprofits, Digital Marketing, Fundraising |
| @lindahoguttu | 764,974 | News Anchor | News, Anchor, Editor |
| @YvonneOkwara | 520,121 | Journalist | Media, Communications, Moderator |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
9,827
Followers With Bio
3,624
Followers Without Bio
73.06%
% With Bio
26.94%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 1,495 analyzed10,383
Combined Engagement
8,636
Total Likes
1,747
Total Retweets
2,077
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
40%
With @Mentions
80%
With Links
Topical Analysis:
Registration Open! Register today for the 25th Edition of the International Humanitarian Law (IHL) course for Humanitarian Professionals and Policy Makers. Link: https://t.co/SRm8Vt1O5Y https://t.co/s372Oke5AO
Following yesterday’s reports of offensive behavior by one of our staff, please find an update below. https://t.co/JvqXXN0URY
“We completely lacked food, and the little we had on the farms was eaten by wild animals.” Fatuma Jilo`s family is one among many in #Kenya suffering the consequences of the #FoodCrisis in the #HornOfAfrica https://t.co/n1YUdHirji
Congratulations to Great Zimbabwe University for winning the 2019 All Africa competition in international humanitarian law that has just concluded at the @unirmct in Arusha! https://t.co/unjfAl8c5w
@OleItumbi @IFRCAfrica @ifrc Thanks @OleItumbi for bringing this to attention. We confirm that this is our staff and vehicle. We do not condone insulting behavior and racism by our staff. We are investigating the matter and will take necessary action. Apologies to those involved.
Key Insights & Takeaways
The account frequently shares personal stories from affected communities to humanize its mission It promotes educational initiatives like the IHL course for humanitarian professionals The account addresses internal issues, such as staff behavior, showing transparency and accountability
Strengths
- + Established follower base of 13,485
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @ICRC_Nairobi reveals an growing Twitter presence with 13,485 followers. The account demonstrates a content-creator strategy, averaging 23.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access