Philips Japan｜フィリップス・ジャパン
フィリップス・ジャパンの公式アカウントです。 「心地いい」をモットーに、日々のモチベーションアップにつながるヘルスケア情報をお届けします。 ＼ヘルスケアで新しい自分に出会おう／
20,960
Followers
1,600
Following
11,017
Tweets
14.6
Avg Engagement
130
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @PhilipsJapan's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-06-23
- Verification:No
- Location:東京都港区
Data Summary
- Tweets Analyzed:3,202
- Avg Likes per Tweet:2.3
- Avg Retweets per Tweet:12.3
- Followers Analyzed:20,777
Engagement Analysis
Based on 3,202 tweetsThe account maintains a steady level of engagement with its followers, often sharing promotional content and interactive campaigns. It encourages user participation through contests and product trials.
2.3
Avg Likes/Tweet
12.3
Avg Retweets/Tweet
7,476
Total Likes
39,402
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
2
75th Percentile
25,621
Top Tweet
0.7
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
40.1%
Original
56.4%
Replies
2.3%
Retweets
1.2%
Quotes
0.0%
Threads
0.0%
With Media
46.3%
With Links
82.8%
With #Tags
63.8%
With @Mentions
81.7%
With Emojis
113
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.41
Reply/Original Ratio
0.55
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
97.0%
Weekday Posts
3.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,202 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 73 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,202 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 20,777 followersThe primary audience is likely health-conscious individuals, particularly those interested in oral care and wellness products. The content also appeals to tech-savvy consumers looking for innovative health solutions.
Average
Audience Quality
25.8%
Suspicion Index
14.6%
Low-Quality %
132
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
27.5%
Empty Bio
2.8%
<10 Tweets
46.9%
Mass Following (>2K)
0.0%
New (<90 days)
53.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
86.9%
No URL
1.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
62,626,654
Total Potential Reach
132
Median Follower Reach
439
75th Percentile Reach
12.7%
>1K followers
2.4%
>10K followers
0.8%
>50K followers
0.4%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
93.7%
Creators
19,476 accounts
3.4%
Consumers
712 accounts
2.8%
Dormant
589 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
29
Verified Followers
0.14% of total
1,471
Protected Accounts
7.08% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,106,454 | Wrestler | Wrestling, Motivation, Self-promotion |
| @verified | 4,201,084 | - | - |
| @YutoNagatomo5 | 1,509,600 | Footballer | Football, Japan, InterMilan |
| @biccameraE | 792,242 | Retailer | shopping, deals, promotions |
| @unnot | 742,219 | Electrical Engineer | Rally, Engineering, Cars |
| @dospara_web | 680,853 | Retailer | Gaming PC, Creator PC, Home & Business PC |
| @RealArea | 678,726 | Unknown | None |
| @KeisukeFujitajp | 587,540 | Life Coach | Encounters, Farewells, Interaction |
| @ken803s | 580,011 | YouTuber | Outdoors, Solo Camping, YouTube |
| @potterpotter | 557,719 | 陶芸家 | ceramics, pottery, art |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
15,077
Followers With Bio
5,700
Followers Without Bio
72.57%
% With Bio
27.43%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,202 analyzed38,427
Combined Engagement
1,889
Total Likes
36,538
Total Retweets
7,685
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
80%
With @Mentions
60%
With Links
Topical Analysis:
RT @Yodobashi_X: ＼使うたびにツヤのある髪へ💡／ 髪の温度を一秒間に30回感知し、温度と風量を自動で調整💨 一人ひとりの髪の個性に適応する「#フィリップス ヘアドライヤー #プレステージ」✨ フォロー&RTで次世代ドライヤーを抽選で1名様にプレゼント🎁 11/26(金)まで❗️ 当選通知はDMで📩 #ヨドバシプレゼント企画
RT @yodobashi_umed: 【使うたびにツヤのある髪へ💕】 髪の温度を一秒間に30回感知し、温度と風量を自動調整😲 髪質に適したヘアケアを実現する #フィリップス「ヘアドライヤー プレステージ」✨ @yodobashi_umedをフォロー＆この投稿をRTで1名様にプレゼント🎁 8/20まで❗️ 当選通知はDMにて📩 #ヨドバシプレゼント企画
＼ソニッケアー 9900 プレステージ発売記念✨／ 抽選で2名様に 9900 プレステージ が当たる🎁 あなたが #ソニッケアー に期待することは何ですか？ 4つの項目から選んでTweet & 当アカウントフォローして下さいね！ https://t.co/FYg2dIPluI #史上最高のソニッケアー 👇詳細はコメント欄をチェック
RT @GAMBA_OFFICIAL: 今日は元日本代表 #松田直樹 さんのご命日。スポーツの現場から心臓突然死をなくすため、普段の生活の中でどこにAEDがあるのか、どうやって使用するのかをぜひ学んでいきましょう。 #命つなぐアクション #スポーツ中の心臓突然死をなくそう #Ｊリーグ #シャレン #Ｊリーグにできること https://t.co/Fmwl8MKSRa
RT @REYSOL_Official: #松田直樹 さんが旅立たれて9年になります。直後の8/6日立台の光景は、今もなお刻まれています。Fマリノスでコンビを組んだ #井原正巳 ヘッドコーチもAEDの更なる普及を願っています。 #命つなぐアクション #スポーツ中の心臓突然死をなくそう #Ｊリーグ #シャレン #reysol #fmarinos https://t.co/4ChblAZyJi
Key Insights & Takeaways
The account frequently promotes new product launches and trials, which helps drive customer interest and engagement. Interactive campaigns, such as contests and polls, are used to increase follower interaction and brand loyalty. The content is tailored to highlight Philips' commitment to health and wellness, reinforcing its brand image as a leader in health technology.
Strengths
- + Established follower base of 20,960
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @PhilipsJapan reveals an growing Twitter presence with 20,960 followers. The account demonstrates a conversation-first approach, averaging 14.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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