UNAMA News

UNAMA News

@UNAMAnews

Official account of the United Nations Assistance Mission in Afghanistan (UNAMA).

Afghanistan http://t.co/JebsV1TUba Joined 2012-05-06 Date of Analysis: 12月 16, 2025

295,341

Followers

49

Following

9,696

Tweets

143.9

Avg Engagement

830

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @UNAMAnews's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2012-05-06
  • Verification:No
  • Location:Afghanistan

Data Summary

  • Tweets Analyzed:3,249
  • Avg Likes per Tweet:21.7
  • Avg Retweets per Tweet:122.2
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,249 tweets

The account's tweets receive a consistent level of engagement, suggesting a dedicated following. The average likes and retweets indicate a moderate level of interaction with the content shared.

21.7

Avg Likes/Tweet

122.2

Avg Retweets/Tweet

70,632

Total Likes

397,012

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

26

Median Retweets

110

75th Percentile

20,451

Top Tweet

0.49

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

17.5%

Original

2.0%

Replies

78.3%

Retweets

2.3%

Quotes

0.0%

Threads

0.4%

With Media

87.7%

With Links

62.7%

With #Tags

89.8%

With @Mentions

16.1%

With Emojis

269

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.11

Reply/Original Ratio

0.03

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

80.3%

Weekday Posts

19.7%

Weekend Posts

Top Hashtags

#afghanistan (1167) #covid19 (91) #stayanddeliver (80) #kabul (66) #afghan (64) #standup4humanrights (56) #afghanistan2020 (51) #taliban (39) #letafghangirlslearn (34) #notatarget (34)

Most Mentioned

@un (360) @antonioguterres (295) @ochaafg (170) @unhcrafg (168) @deborahlyonsun (166) @unicefafg (139) @un_news_centre (117) @wfp (115) @ramizalakbarov (112) @unamanews (106)

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Content Strategy Analysis

Based on 3,249 tweets

Content Type Distribution

Content Breakdown

Original Tweets 568 (17%)
Replies 64 (2%)
Retweets 2,543 (78%)
Quote Tweets 74 (2%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 2,543 retweets (78% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,249 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes individuals and organizations interested in the humanitarian and political situation in Afghanistan. The account likely reaches policymakers, journalists, and aid workers seeking real-time updates.

Below Average

Audience Quality

37.8%

Suspicion Index

56.8%

Low-Quality %

7

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

70.6%

Empty Bio

61.4%

<10 Tweets

3.4%

Mass Following (>2K)

0.0%

New (<90 days)

68.1%

Low Ratio (<0.1)

0.0%

New (<180 days)

97.3%

No URL

43.1%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

33,958,646

Total Potential Reach

7

Median Follower Reach

38

75th Percentile Reach

1.7%

>1K followers

0.2%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

15.4%

Creators

7,684 accounts

23.2%

Consumers

11,601 accounts

61.4%

Dormant

30,715 accounts

67

Verified Followers

0.13% of total

2.6%

Professional Bios

founder, dev, analyst, etc.

0.05

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Afghanistan (3,496) Kabul (179) Kabul Afghanistan (155) Pakistan (126) کابل (119) Kabul, Afghanistan (105) Islamabad, Pakistan (76) United States (73) افغانستان (68) Germany (66)

179

Verified Followers

0.18% of total

6,143

Protected Accounts

6.08% of total

2 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,106,457 Wrestler Wrestling, Motivation, Self-promotion
@HamidMirPAK 8,019,575 Journalist Journalist, banned, bullets
@BBhuttoZardari 5,076,322 Politician Politics, Human Rights, Pakistan
@verified 4,201,084 - -
@UN_Women 2,257,908 Advocacy gender equality, women's empowerment, #GenerationEquality
@Zabehulah_M33 835,923 Spokesperson Islamic Emirate, Spokesman, Mujahid
@MHaneefAtmar 680,964 Foreign Minister Politics, Diplomacy, Afghanistan
@SediqSediqqi 664,825 Spokesperson Politics, Afghanistan, Communication
@IamMzilikazi 535,411 Musician Pan-African music, Album, Rise
@BinaNepram 526,371 Activist Gender justice, Peace, Indigenous peoples

Top Keywords in Follower Bios

afghanistan (1,681) love (1,083) life (801) student (782) afghan (760) human (707) journalist (673) stophazaragenocide (655) rights (641) activist (595)

Top Hashtags in Follower Bios

#stophazaragenocide (642) #afghanistan (66) #humanrights (34) #letafghangirlslearn (27) #hazara (19) #freeafghanistan (18) #stoptajikgenocide (17) #bantaliban (17) #peace (16) #stophazaragenocid (16)

41,922

Followers With Bio

59,077

Followers Without Bio

41.51%

% With Bio

58.49%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,249 analyzed

60,028

Combined Engagement

0

Total Likes

60,028

Total Retweets

12,006

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

60%

With Hashtags

100%

With @Mentions

60%

With Links

Topical Analysis:

Humanitarian Crisis Gender Rights Security Situation Taliban Policies Civilian Casualties
UNAMA News
@UNAMAnews

RT @BBCYaldaHakim: "Mum, they didn't let me enter my school. They're saying girls aren't allowed" Hopes and dreams shattered once again for millions of Afghan girls left in tears and devastated by the continued Taliban ban https://t.co/ysNj79zfjE

2022-03-23
Retweets: 20,451 Likes: 0 Engagement: 20,451
UNAMA News
@UNAMAnews

RT @BBCYaldaHakim: Unbelievable courage- Afghan girls protesting for their right to an education. They continue to show such bravery and resilience. We hear you #LetAfghanGirlsLearn https://t.co/GBLlFbuwpr

2022-03-25
Retweets: 14,711 Likes: 0 Engagement: 14,711
UNAMA News
@UNAMAnews

RT @WHO: 🚨 BREAKING: "For all of these reasons, I have decided that the global #monkeypox outbreak represents a public health emergency of international concern."-@DrTedros https://t.co/qvmYX1ZBAL

2022-07-24
Retweets: 10,484 Likes: 0 Engagement: 10,484
UNAMA News
@UNAMAnews

RT @antonioguterres: I have just warned global leaders at #COP27: We are on a highway to climate hell with our foot on the accelerator. Our planet is fast approaching tipping points that will make climate chaos irreversible. We need urgent #ClimateAction.

2022-11-07
Retweets: 8,130 Likes: 0 Engagement: 8,130
UNAMA News
@UNAMAnews

RT @hrw: BREAKING: The Taliban have banned women from universities. This is a shameful decision that violates the right to education for women and girls in Afghanistan. The Taliban are making it clear every day that they don't respect the fundamental rights of Afghans, especial

2022-12-20
Retweets: 6,252 Likes: 0 Engagement: 6,252

Key Insights & Takeaways

The account frequently highlights tragic events such as bombings and their impact on civilians, especially girls and young women. It addresses critical policy changes by the Taliban, such as the face-covering requirement for women, showing a focus on human rights and gender issues. The content often emphasizes the humanitarian crisis, including rising casualties and the need for international attention and support.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 295,341
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @UNAMAnews reveals an well-established Twitter presence with 295,341 followers. The account demonstrates a content-creator strategy, averaging 143.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: 12月 16, 2025