Matthew Holehouse
British politics correspondent at The Economist
26,839
Followers
2,766
Following
26,119
Tweets
25.1
Avg Engagement
906
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @mattholehouse's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-01-02
- Verification:No
- Location:London
Data Summary
- Tweets Analyzed:3,247
- Avg Likes per Tweet:14.9
- Avg Retweets per Tweet:10.2
- Followers Analyzed:26,824
Engagement Analysis
Based on 3,247 tweetsHis tweets receive moderate to high engagement, indicating a dedicated audience. The focus on political figures and events drives interaction and discussion.
14.9
Avg Likes/Tweet
10.2
Avg Retweets/Tweet
48,349
Total Likes
33,072
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
1
Median Retweets
15
75th Percentile
3,847
Top Tweet
0.93
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
14.8%
Original
54.2%
Replies
14.7%
Retweets
16.3%
Quotes
0.0%
Threads
0.1%
With Media
52.4%
With Links
0.9%
With #Tags
57.1%
With @Mentions
1.5%
With Emojis
162
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
3.68
Reply/Original Ratio
1.11
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
82.4%
Weekday Posts
17.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,247 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 478 retweets (15% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,247 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 26,824 followersHis audience is likely interested in UK politics, current events, and political analysis. The verified status of 7.4% suggests a mix of professional and public figures following his insights.
Average
Audience Quality
20.8%
Suspicion Index
16.5%
Low-Quality %
383
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
25.7%
Empty Bio
10.6%
<10 Tweets
39.1%
Mass Following (>2K)
0.0%
New (<90 days)
27.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
71.7%
No URL
7.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
199,159,643
Total Potential Reach
383
Median Follower Reach
1,637
75th Percentile Reach
33.1%
>1K followers
7.3%
>10K followers
1.8%
>50K followers
0.9%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
80.0%
Creators
21,468 accounts
9.4%
Consumers
2,510 accounts
10.6%
Dormant
2,846 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,982
Verified Followers
7.39% of total
3,113
Protected Accounts
11.61% of total
11 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @TheEconomist | 27,210,173 | News outlet | News, analysis, global |
| @JohnCena | 14,106,666 | Wrestler | Wrestling, Motivation, Self-promotion |
| @hrw | 5,086,237 | Human Rights | Human Rights, Abuses, Advocacy |
| @BBhuttoZardari | 5,076,098 | Politician | Politics, Human Rights, Pakistan |
| @verified | 4,201,200 | - | - |
| @itvnews | 2,614,427 | News broadcaster | News, UK, World |
| @Channel4News | 2,472,741 | Journalist | News, Stories, Inspire |
| @zlj517 | 2,001,917 | Spokesman | Geopolitics, Diplomacy, Communication |
| @cristilobo | 1,583,515 | Jornalista | política, jornalismo, comentarista |
| @bbclaurak | 1,413,414 | Journalist | Politics, News, Journalism |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
19,925
Followers With Bio
6,899
Followers Without Bio
74.28%
% With Bio
25.72%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,247 analyzed9,415
Combined Engagement
7,155
Total Likes
2,260
Total Retweets
1,883
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
20%
With @Mentions
60%
With Links
Topical Analysis:
Resignation statements, abbreviated. Cameron: Oops. May: I'm sorry. Johnson: You bastards. Truss: I was right.
Clear from PMQs that Boris Johnson is very much looking forward to fighting the 2024 election against Jeremy Corbyn on a ticket of delivering Brexit.
Marshall says the Prime Minister instructed the evacuation of the Nowzad pets, despite FCO deciding they were ineligible. Doing so endangered British troops and took up capacity that had been denied to Afghan evacuees nominated by cabinet ministers. https://t.co/LboqAVBli3
NEW: @ipsosmori polling for The Economist shows some Brits support anti-covid restrictions *permanently*, regardless of covid risk. Inc: - 19% for nighttime curfews - 26% for closing casinos and clubs - 35% for travel quarantine - 40% for masks https://t.co/bcYpSbCFNB https://
Indeed the gulf in reactions between free market think tanks and the actual market is genuinely fascinating https://t.co/k6xZxhPYpA
Key Insights & Takeaways
He often highlights political resignations and reactions from leaders like Cameron, May, Johnson, and Truss. His content reflects a critical and analytical perspective on UK politics and public figures. He frequently shares insights on the contrast between political rhetoric and market realities.
Strengths
- + Established follower base of 26,839
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @mattholehouse reveals an growing Twitter presence with 26,839 followers. The account demonstrates a conversation-first approach, averaging 25.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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