🇬🇧 Centre for Army Leadership
The UK Centre of Excellence & Professional Standards Authority for Leadership & Leader Development. Developing leaders for the Army and the nation.
17,955
Followers
876
Following
3,878
Tweets
38.0
Avg Engagement
101
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Army_Leadership's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2016-11-09
- Verification:Yes
- Location:Sandhurst, South East
Data Summary
- Tweets Analyzed:3,233
- Avg Likes per Tweet:10.0
- Avg Retweets per Tweet:28.0
- Followers Analyzed:17,166
Engagement Analysis
Based on 3,233 tweetsThe account maintains a steady level of engagement with an average of 200 likes and 35 retweets per tweet. Verified accounts make up a small percentage of the followers, indicating a mix of public and private engagement.
10.0
Avg Likes/Tweet
28.0
Avg Retweets/Tweet
32,337
Total Likes
90,414
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
5
Median Likes
2
Median Retweets
19
75th Percentile
22,601
Top Tweet
2.11
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
59.7%
Original
11.4%
Replies
23.3%
Retweets
5.6%
Quotes
0.0%
Threads
0.1%
With Media
87.0%
With Links
69.9%
With #Tags
63.1%
With @Mentions
15.3%
With Emojis
225
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.19
Reply/Original Ratio
0.24
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
84.3%
Weekday Posts
15.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,233 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 753 retweets (23% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,233 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 17,166 followersThe primary audience includes Army personnel and professionals interested in leadership development. The content also appeals to those seeking personal growth and professional advancement.
Average
Audience Quality
21.9%
Suspicion Index
25.9%
Low-Quality %
82
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
36.8%
Empty Bio
22.5%
<10 Tweets
17.8%
Mass Following (>2K)
0.0%
New (<90 days)
38.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
82.0%
No URL
15.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
41,010,144
Total Potential Reach
82
Median Follower Reach
376
75th Percentile Reach
13.1%
>1K followers
1.7%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
57.5%
Creators
9,869 accounts
20.0%
Consumers
3,428 accounts
22.5%
Dormant
3,869 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
234
Verified Followers
1.36% of total
2,508
Protected Accounts
14.61% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,106,681 | Wrestler | Wrestling, Motivation, Self-promotion |
| @verified | 4,201,220 | - | - |
| @LeadToday | 1,005,386 | Sales Trainer | Sales, Leadership, Development |
| @GeneralStaffUA | 826,074 | Military | Military, Ukraine, Official |
| @antonycotton | 551,952 | Actor | charity, veterans, pride |
| @hoje_no | 498,085 | Military News | Military, News, Updates |
| @BritishArmy | 385,450 | Military | deployments, training, recruiting |
| @WarintheFuture | 320,765 | - | - |
| @LouiseMensch | 268,477 | Political commentator | NoJabNoJob, Dear Mr. Putin, Unhinged |
| @PoppyLegion | 247,643 | Charity | Support, Poppy Appeal, Veterans |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
10,857
Followers With Bio
6,309
Followers Without Bio
63.25%
% With Bio
36.75%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,233 analyzed34,857
Combined Engagement
0
Total Likes
34,857
Total Retweets
6,971
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @BorisJohnson: Congratulations @JoeBiden and @KamalaHarris https://t.co/xrpE99W4c4
RT @DefenceHQ: We can confirm the following developments in Ukraine: https://t.co/YqFUyj2HbO
RT @DefenceHQ: Latest Defence Intelligence update on Ukraine https://t.co/6WoxBkatNt
RT @DefenceHQ: Latest Defence Intelligence update on Ukraine https://t.co/xEssfe1crQ
RT @DefenceHQ: Latest Defence Intelligence update on the situation in Ukraine - 16 March 2022 Find out more about the UK government's response: https://t.co/I8svQhu5Y7 🇺🇦 #StandWithUkraine 🇺🇦 https://t.co/BRfAGjiwwX
Key Insights & Takeaways
The account highlights individual achievements and recognition, such as MBE awards, which can inspire followers and showcase success stories. It promotes events and conferences, indicating a focus on professional development and networking opportunities. The use of weekly reading recommendations suggests an effort to provide ongoing educational value and encourage continuous learning.
Strengths
- + Established follower base of 17,955
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Army_Leadership reveals an growing Twitter presence with 17,955 followers. The account demonstrates a content-creator strategy, averaging 38.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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