Kerala State Disaster Management Authority

Kerala State Disaster Management Authority

@KeralaSDMA

'Towards a safer state' Official twitter account of KERALA STATE DISASTER MANAGEMENT AUTHORITY.

Kerala, India https://sdma.kerala.gov.in/ Joined 2018-06-26 Date of Analysis: 12月 16, 2025

13,421

Followers

20

Following

6,584

Tweets

2.6

Avg Engagement

60

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @KeralaSDMA's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2018-06-26
  • Verification:No
  • Location:Kerala, India

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:2.1
  • Avg Retweets per Tweet:0.5
  • Followers Analyzed:12,229

Engagement Analysis

Based on 3,250 tweets

The account has a steady engagement rate, with an average of 64 likes and 24 retweets per tweet. Verified accounts make up 0.6% of the followers, indicating a mix of public and official engagement.

2.1

Avg Likes/Tweet

0.5

Avg Retweets/Tweet

6,856

Total Likes

1,538

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

0

Median Retweets

3

75th Percentile

159

Top Tweet

0.19

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

99.9%

Original

0.1%

Replies

0.0%

Retweets

0.0%

Quotes

0.0%

Threads

0.0%

With Media

80.0%

With Links

0.0%

With #Tags

0.0%

With @Mentions

0.0%

With Emojis

186

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.0

Reply/Original Ratio

0

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

71.8%

Weekday Posts

28.2%

Weekend Posts

Most Mentioned

@ndmaindia (1)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 3,248 (100%)
Replies 2 (0%)
Retweets 0 (0%)
Quote Tweets 0 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 12,229 followers

The primary audience includes residents of Kerala, local authorities, and emergency services. The content is tailored to inform and prepare the public for extreme weather conditions and natural disasters.

Average

Audience Quality

28.1%

Suspicion Index

33.7%

Low-Quality %

16

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

42.2%

Empty Bio

37.4%

<10 Tweets

8.8%

Mass Following (>2K)

0.0%

New (<90 days)

60.4%

Low Ratio (<0.1)

0.0%

New (<180 days)

89.1%

No URL

25.2%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

Try Bot Detector

Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

25,288,903

Total Potential Reach

16

Median Follower Reach

89

75th Percentile Reach

5.0%

>1K followers

0.6%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

39.8%

Creators

4,867 accounts

22.8%

Consumers

2,791 accounts

37.4%

Dormant

4,571 accounts

74

Verified Followers

0.61% of total

9.1%

Professional Bios

founder, dev, analyst, etc.

0.06

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Kerala, India (716) India (427) Cochin, India (259) Trivandrum, India (191) Bengaluru, India (162) Kerala (121) Chennai, India (113) Dubai, United Arab Emirates (105) Bangalore (94) Kozhikode, India (70)

74

Verified Followers

0.61% of total

1,424

Protected Accounts

11.64% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,106,729 Wrestler Wrestling, Motivation, Self-promotion
@verified 4,201,301 - -
@CMOKerala 752,467 Government Official Government, Updates, Kerala
@AsianetNewsML 597,306 News Network News, Kerala, India
@NDRFHQ 402,337 Emergency Response Disaster response, Multi-disciplinary, High-tech
@ndmaindia 390,110 Disaster Management Disaster management, India, Government
@tinucherian 377,997 Social Media Manager Social Media, News, Politics
@dhanyarajendran 326,063 Journalist Journalism, Editing, Digital Publishing
@DaniNierenberg 230,013 Food Advocate Food, Sustainability, Agriculture
@MoJSDoWRRDGR 209,462 Government Official Water conservation, Stay Home, Stay Safe

Top Keywords in Follower Bios

indian (323) engineer (286) kerala (273) india (206) life (195) personal (181) proud (180) love (179) lover (176) journalist (153)

Top Hashtags in Follower Bios

#kerala (23) #indian (14) #travel (9) #traveller (9) #football (8) #engineer (8) #music (7) #kbfc (7) #technology (6) #ggmu (6)

7,071

Followers With Bio

5,158

Followers Without Bio

57.82%

% With Bio

42.18%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

563

Combined Engagement

416

Total Likes

147

Total Retweets

113

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

0%

With @Mentions

40%

With Links

Topical Analysis:

Disaster Management Weather Forecasting Public Safety Coastal Warnings Flood Preparedness Emergency Alerts
Kerala State Disast…
@KeralaSDMA

കേന്ദ്ര കാലാവസ്ഥാവകുപ്പിന്റെ അടുത്ത 5 ദിവസത്തേക്കുള്ള പുതുക്കിയ മഴ സാധ്യത പ്രവചനം കേരളത്തിൽ അതിതീവ്രമായ മഴയ്ക്ക് (Extremely Heavy Rainfall) സാധ്യത - വിവിധ ജില്ലകളിൽ ഇന്ന് (16-10-2021) റെഡ് അലേർട്ട് പ്രഖ്യാപിച്ചു. 16-10-2021: പത്തനംതിട്ട, കോട്ടയം, എറണാകുളം, ഇടുക്കി, തൃശൂർ. htt

2021-10-16
Retweets: 50 Likes: 109 Engagement: 159
Kerala State Disast…
@KeralaSDMA

ഒക്ടോബർ 16 മുതൽ 17 വരെ കേരളത്തിൽ ശക്തമായ കാറ്റിന് സാധ്യതയുണ്ടെന്ന് കേന്ദ്ര കാലാവസ്ഥ വകുപ്പ് അറിയിച്ചു.

2021-10-16
Retweets: 30 Likes: 91 Engagement: 121
Kerala State Disast…
@KeralaSDMA

ഉയർന്ന തിരമാല ജാഗ്രത നിർദ്ദേശം കേരള തീരത്ത് (പൊഴിയൂർ മുതൽ കാസർഗോഡ് വരെ) ഒക്ടോബർ 16 രാത്രി 11.30 വരെ 2.5 മുതൽ 3.1 മീറ്റർ വരെ ഉയരത്തിൽ തിരമാലക്കും കടലാക്രമണത്തിനും സാധ്യതയുണ്ടെന്ന് ദേശീയ സമുദ്ര സ്ഥിതി പഠന ഗവേഷണ കേന്ദ്രം (INCOIS) അറിയിച്ചു. പുറപ്പെടുവിച്ച സമയം 16/10/2021,09.00 PM

2021-10-16
Retweets: 25 Likes: 81 Engagement: 106
Kerala State Disast…
@KeralaSDMA

കേന്ദ്ര കാലാവസ്ഥാവകുപ്പിന്റെ അടുത്ത 5 ദിവസത്തേക്കുള്ള പുതുക്കിയ മഴ സാധ്യത പ്രവചനം കേരളത്തിൽ അതിതീവ്രമായ മഴയ്ക്ക് (Extremely Heavy Rainfall) സാധ്യത - വിവിധ ജില്ലകളിൽ ഇന്ന് (16-10-2021) റെഡ് അലേർട്ട് പ്രഖ്യാപിച്ചു. https://t.co/1QUTmsig3O

2021-10-16
Retweets: 25 Likes: 66 Engagement: 91
Kerala State Disast…
@KeralaSDMA

പ്രത്യേക ജാഗ്രത നിർദ്ദേശം തെക്കൻ കേരളത്തിൽ പ്രത്യേകിച്ച് തിരുവനന്തപുരം, കൊല്ലം ജില്ലകളിൽ അതി തീവ്ര മഴ തുടരുന്ന സാഹചര്യത്തിൽ അധികൃതരും പൊതുജനങ്ങളും അതീവ ജാഗ്രത പാലിക്കണം. KSEOC-KSDMA 13-11-2021 (12.00 PM) https://t.co/tkvQWVf9b0

2021-11-13
Retweets: 17 Likes: 69 Engagement: 86

Key Insights & Takeaways

The account frequently shares weather forecasts and disaster alerts, which are critical for public safety in Kerala. Content is focused on extreme weather events such as heavy rainfall and strong winds. The account emphasizes coastal warnings and flood preparedness, especially during monsoon seasons.

Strengths

  • + Established follower base of 13,421
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @KeralaSDMA reveals an growing Twitter presence with 13,421 followers. The account demonstrates a content-creator strategy, averaging 2.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: 12月 16, 2025