DD Podhigai News

DD Podhigai News

@DDNewsChennai

OFFICIAL TWITTER ACCOUNT OF REGIONAL NEWS UNIT OF DD NEWS CHENNAI YouTube : TamilNews Doordarshan

Chepauk, Chennai https://www.youtube.com/c/TamilNewsDoordarshan/about Joined 2013-08-05 Date of Analysis: 12月 16, 2025

20,599

Followers

294

Following

72,377

Tweets

111.5

Avg Engagement

94

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @DDNewsChennai's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2013-08-05
  • Verification:No
  • Location:Chepauk, Chennai

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:4.9
  • Avg Retweets per Tweet:106.6
  • Followers Analyzed:19,654

Engagement Analysis

Based on 3,250 tweets

The account maintains an average of 139 likes and 43 retweets per tweet, showing a moderate level of engagement. The verified status at 0.3% suggests a small portion of the audience are verified accounts.

4.9

Avg Likes/Tweet

106.6

Avg Retweets/Tweet

15,930

Total Likes

346,569

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

2

Median Likes

1

Median Retweets

12

75th Percentile

73,308

Top Tweet

5.41

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

80.9%

Original

1.9%

Replies

16.2%

Retweets

1.0%

Quotes

0.0%

Threads

0.1%

With Media

98.1%

With Links

72.6%

With #Tags

80.6%

With @Mentions

1.9%

With Emojis

215

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.02

Reply/Original Ratio

0.06

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

73.1%

Weekday Posts

26.9%

Weekend Posts

Top Hashtags

#podhigaitamilnews (379) #ப (339) #g20india (135) #narendramodi (108) #g20 (89) #chennai (84) #kashitamilsangamam (84) #pm (61) #ddpodhigainews (59) #vanakkamkashi (59)

Most Mentioned

@ddnewslive (904) @pibchennai (725) @airnews_chennai (427) @narendramodi (421) @youtube (359) @pmoindia (342) @pib_india (329) @airchennai (289) @murugan_mos (219) @pbns_india (201)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,628 (81%)
Replies 61 (2%)
Retweets 527 (16%)
Quote Tweets 34 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 527 retweets (16% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 19,654 followers

The audience is likely interested in regional news, politics, and cultural events in Tamil Nadu. They may also follow national and international affairs, especially those involving prominent personalities.

Average

Audience Quality

31.7%

Suspicion Index

36.2%

Low-Quality %

15

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

45.7%

Empty Bio

39.2%

<10 Tweets

12.2%

Mass Following (>2K)

0.0%

New (<90 days)

70.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

93.7%

No URL

26.8%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

35,260,180

Total Potential Reach

15

Median Follower Reach

82

75th Percentile Reach

4.3%

>1K followers

0.6%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

38.9%

Creators

7,637 accounts

22.0%

Consumers

4,321 accounts

39.2%

Dormant

7,696 accounts

67

Verified Followers

0.34% of total

6.0%

Professional Bios

founder, dev, analyst, etc.

0.04

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Chennai, India (933) Tamil Nadu, India (529) Chennai (426) India (425) chennai (203) Coimbatore, India (155) Bengaluru, India (80) Coimbatore (71) Pondicherry, India (70) Salem, India (64)

67

Verified Followers

0.34% of total

2,164

Protected Accounts

11.01% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,106,635 Wrestler Wrestling, Motivation, Self-promotion
@verified 4,201,226 - -
@DDNewslive 3,665,469 News broadcaster News, Public Broadcaster, India
@PiyushGoyalOffc 1,421,329 Politician Commerce, Industry, Textiles
@DDNewsHindi 1,156,719 News Anchor News, Updates, Updates
@solalexasch 677,713 Musician Music, Travel, Tattoos
@DrTamilisaiGuv 646,389 - -
@annamalai_k 549,579 Politician Father, Husband, Son
@galattadotcom 419,775 Entertainment News Movies, Celebrities, Social happenings
@karthickselvaa 391,497 Managing Editor News, Editor, TV

Top Keywords in Follower Bios

engineer (358) love (354) indian (336) life (296) india (279) news (259) tamil (232) bjp (230) proud (227) social (190)

Top Hashtags in Follower Bios

#தம (41) #த (38) #வ (21) #ப (16) #thala (14) #ந (12) #bjp (11) #india (11) #க (10) #tamilnadu (10)

10,672

Followers With Bio

8,982

Followers Without Bio

54.3%

% With Bio

45.7%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

111,282

Combined Engagement

0

Total Likes

111,282

Total Retweets

22,256

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

100%

With @Mentions

80%

With Links

Topical Analysis:

News Politics Culture Events Collaborations Regional Coverage
DD Podhigai News
@DDNewsChennai

RT @narendramodi: शानदार शताब्दी का ईश्वर चरणों में विराम... मां में मैंने हमेशा उस त्रिमूर्ति की अनुभूति की है, जिसमें एक तपस्वी की यात्रा, निष्काम कर्मयोगी का प्रतीक और मूल्यों के प्रति प्रतिबद्ध जीवन समाहित रहा है। https://t.co/yE5xwRogJi

2022-12-30
Retweets: 73,308 Likes: 0 Engagement: 73,308
DD Podhigai News
@DDNewsChennai

RT @rashtrapatibhvn: President Droupadi Murmu referred to excessive cost of litigation as a major impediment in delivery of justice. She urged the executive, judiciary and legislature to evolve an effective dispute resolution mechanism to mitigate the people’s plight. https://t.c

2022-11-26
Retweets: 13,117 Likes: 0 Engagement: 13,117
DD Podhigai News
@DDNewsChennai

RT @narendramodi: Best wishes on Navy Day to all navy personnel and their families. We in India are proud of our rich maritime history. The Indian Navy has steadfastly protected our nation and has distinguished itself with its humanitarian spirit during challenging times. https:/

2022-12-04
Retweets: 8,953 Likes: 0 Engagement: 8,953
DD Podhigai News
@DDNewsChennai

RT @narendramodi: Prayed at the Nagardevi Maa Bhadrakali Mandir in Ahmedabad. https://t.co/HDcVnA34XV

2022-12-02
Retweets: 8,308 Likes: 0 Engagement: 8,308
DD Podhigai News
@DDNewsChennai

RT @narendramodi: Congratulations Dato' Seri @anwaribrahim on your election as the Prime Minister of Malaysia. I look forward to working closely together to further strengthen India-Malaysia Enhanced Strategic Partnership.

2022-11-24
Retweets: 7,596 Likes: 0 Engagement: 7,596

Key Insights & Takeaways

The account frequently collaborates with high-profile individuals such as politicians and artists, which likely boosts its visibility and credibility. It uses hashtags effectively to promote events and news, increasing reach and engagement. The content often blends news with cultural and political themes, appealing to a diverse audience interested in both local and national issues.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 20,599
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @DDNewsChennai reveals an well-established Twitter presence with 20,599 followers. The account demonstrates a content-creator strategy, averaging 111.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: 12月 16, 2025