United Nations Nigeria

United Nations Nigeria

@UN_Nigeria

https://nigeria.un.org/ Joined 2015-01-09 Date of Analysis: 12月 16, 2025

50,560

Followers

557

Following

8,097

Tweets

39.4

Avg Engagement

119

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @UN_Nigeria's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2015-01-09
  • Verification:No
  • Location:Not specified

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:5.6
  • Avg Retweets per Tweet:33.8
  • Followers Analyzed:44,419

Engagement Analysis

Based on 3,250 tweets

The account maintains moderate engagement with an average of 132 likes and 50 retweets per tweet. It actively interacts with followers and highlights key UN programs in Nigeria.

5.6

Avg Likes/Tweet

33.8

Avg Retweets/Tweet

18,172

Total Likes

109,867

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

3

Median Likes

4

Median Retweets

19

75th Percentile

6,436

Top Tweet

0.78

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

52.2%

Original

18.9%

Replies

26.5%

Retweets

2.5%

Quotes

0.0%

Threads

0.4%

With Media

86.6%

With Links

78.2%

With #Tags

74.7%

With @Mentions

20.9%

With Emojis

268

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.36

Reply/Original Ratio

0.09

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

82.6%

Weekday Posts

17.4%

Weekend Posts

Top Hashtags

#sdgs (263) #covid19 (189) #nigeria (122) #globalgoals (113) #climateaction (105) #climatechange (61) #cop27 (61) #generationequality (38) #actnow (33) #notohate (33)

Most Mentioned

@un (545) @antonioguterres (304) @matzschmale (224) @un_nigeria (172) @unwomenng (134) @aminajmohammed (123) @unicef_nigeria (94) @faonigeria (89) @whonigeria (83) @ochanigeria (78)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,695 (52%)
Replies 614 (19%)
Retweets 860 (26%)
Quote Tweets 81 (2%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 860 retweets (26% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 44,419 followers

The primary audience includes Nigerian youth, policymakers, and development stakeholders interested in UN initiatives. It also targets international audiences interested in Nigeria's progress and challenges.

Average

Audience Quality

23.7%

Suspicion Index

24.9%

Low-Quality %

48

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

33.6%

Empty Bio

26.7%

<10 Tweets

14.8%

Mass Following (>2K)

0.0%

New (<90 days)

48.6%

Low Ratio (<0.1)

0.0%

New (<180 days)

84.1%

No URL

16.2%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

123,428,275

Total Potential Reach

48

Median Follower Reach

235

75th Percentile Reach

8.2%

>1K followers

1.1%

>10K followers

0.4%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

48.3%

Creators

21,453 accounts

25.0%

Consumers

11,122 accounts

26.7%

Dormant

11,844 accounts

309

Verified Followers

0.7% of total

14.1%

Professional Bios

founder, dev, analyst, etc.

0.1

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Nigeria (3,746) Lagos, Nigeria (2,233) Abuja, Nigeria (1,785) Federal Capital Territory, Nig (576) Abuja (529) Kano, Nigeria (454) Kaduna, Nigeria (418) Lagos (381) Maiduguri, Nigeria (317) Port Harcourt, Nigeria (215)

309

Verified Followers

0.7% of total

2,622

Protected Accounts

5.9% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@UN 16,281,266 Diplomat peace, dignity, equality
@JohnCena 14,106,672 Wrestler Wrestling, Motivation, Self-promotion
@channelstv 6,452,714 News broadcaster News, Television, Africa
@cuppymusic 5,762,476 DJ Music, DJing, Philanthropy
@verified 4,201,245 - -
@UNESCO 3,682,353 Organization Education, Sciences, Culture
@ShehuSani 3,053,838 Politician Human Rights, Author, PanAfricanist
@daily_trust 2,696,720 News outlet News, Nigeria, Trustworthy
@elrufai 2,278,803 Politician Politics, Governance, Leadership
@aproko_doctor 2,123,591 Doctor Health, Education, Entertainment

Top Keywords in Follower Bios

god (1,501) nigeria (1,446) development (1,271) love (1,179) advocate (1,147) health (1,143) life (959) social (889) lover (856) business (838)

Top Hashtags in Follower Bios

#sdgs (148) #nigeria (54) #humanitarian (44) #africa (42) #development (38) #education (38) #mufc (33) #climatechange (32) #climateaction (31) #globalgoals (31)

29,492

Followers With Bio

14,927

Followers Without Bio

66.4%

% With Bio

33.6%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

20,289

Combined Engagement

0

Total Likes

20,289

Total Retweets

4,058

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

80%

With Hashtags

100%

With @Mentions

80%

With Links

Topical Analysis:

Youth Development Security International Collaboration Un Initiatives Nigeria Employment Data Collection
United Nations Nige…
@UN_Nigeria

RT @UN: "Let's join hands together so that we can work towards a better tomorrow." -- @BTS_twt shared a message of hope with @MelissaFleming while taking part in this September's #UNGA. #YearInReview https://t.co/vWx2HgcUSH

2021-12-17
Retweets: 6,436 Likes: 0 Engagement: 6,436
United Nations Nige…
@UN_Nigeria

RT @AminaJMohammed: “My job description is simple: to build a world where every girl &amp; boy has the tools &amp; support to make their dreams a reality.” #YouthCSW61 https://t.co/wTRRdxtNM6

2022-03-31
Retweets: 5,107 Likes: 0 Engagement: 5,107
United Nations Nige…
@UN_Nigeria

RT @UN: The UN works for everyone, everywhere by: 🇺🇳 preventing conflict 🇺🇳 vaccinating children 🇺🇳 protecting refugees 🇺🇳 feeding the hungry 🇺🇳 addressing the climate crisis 🇺🇳 empowering women 🇺🇳 responding to #COVID19 &amp; so much more. https://t.co/IUYTNM5eVG #UN75 https:

2021-05-07
Retweets: 3,384 Likes: 0 Engagement: 3,384
United Nations Nige…
@UN_Nigeria

RT @antonioguterres: The @UN was born out of war to end war. Today, that objective was not achieved. But we must never give up. We must give peace another chance.

2022-02-27
Retweets: 3,052 Likes: 0 Engagement: 3,052
United Nations Nige…
@UN_Nigeria

RT @WHO: Today is #WorldCancerDay Here are some ways to ↘️ your #cancer risk: 🚭 Don't use tobacco 🏊‍♂️ Exercise regularly 🍅 Eat healthy foods ☀️ Avoid strong sunlight for prolonged periods 🥃 Drink less alcohol Let's beat cancer! 👉 https://t.co/Ds9hLv6OwC https://t.co/5Px953v

2021-02-04
Retweets: 2,310 Likes: 0 Engagement: 2,310

Key Insights & Takeaways

The account frequently highlights youth engagement and development programs. It emphasizes collaboration with Nigerian institutions and local leaders. It uses hashtags to amplify messages and reach a broader audience.

Strengths

  • + Established follower base of 50,560
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @UN_Nigeria reveals an growing Twitter presence with 50,560 followers. The account demonstrates a content-creator strategy, averaging 39.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: 12月 16, 2025