Brother's Bond Bourbon
Distilled & crafted in the tradition of all great bourbon, hand-selected by Ian Somerhalder & Paul Wesley. Must be 21+ to follow. #TimeToBond
77,318
Followers
49
Following
291
Tweets
1,100.7
Avg Engagement
20
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @brothersbond's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2019-11-28
- Verification:No
- Location:Not specified
Data Summary
- Tweets Analyzed:272
- Avg Likes per Tweet:979.3
- Avg Retweets per Tweet:121.3
- Followers Analyzed:50,000
Engagement Analysis
Based on 272 tweetsThe account maintains a consistent level of engagement with its followers, indicating a loyal and active community. The use of hashtags and links to external content helps drive interaction and visibility.
979.3
Avg Likes/Tweet
121.3
Avg Retweets/Tweet
266,377
Total Likes
33,006
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
615
Median Likes
52
Median Retweets
1,420
75th Percentile
19,408
Top Tweet
14.24
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
72.4%
Original
6.2%
Replies
19.1%
Retweets
2.2%
Quotes
0.0%
Threads
19.9%
With Media
80.9%
With Links
60.7%
With #Tags
42.3%
With @Mentions
4.8%
With Emojis
143
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.09
Reply/Original Ratio
0.12
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
68.8%
Weekday Posts
31.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 272 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 52 retweets (19% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 272 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is primarily interested in bourbon, craftsmanship, and celebrity endorsements. They are likely adults aged 21 and above who appreciate premium spirits and storytelling.
Average
Audience Quality
31.0%
Suspicion Index
40.4%
Low-Quality %
5
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
43.9%
Empty Bio
48.8%
<10 Tweets
3.8%
Mass Following (>2K)
0.0%
New (<90 days)
66.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
92.6%
No URL
36.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
9,374,988
Total Potential Reach
5
Median Follower Reach
37
75th Percentile Reach
2.3%
>1K followers
0.2%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
31.7%
Creators
15,866 accounts
19.4%
Consumers
9,723 accounts
48.8%
Dormant
24,411 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
183
Verified Followers
0.25% of total
9,570
Protected Accounts
12.82% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @iansomerhalder | 7,038,062 | Actor | acting, bourbon, philanthropy |
| @paulwesley | 4,160,696 | Actor | acting, directing, sustainability |
| @solalexasch | 678,145 | Musician | Music, Travel, Tattoos |
| @BravoWWHL | 442,825 | Talk Show Host | TV, Bravo, Entertainment |
| @RealKyper | 394,939 | Hockey Analyst | Hockey, Sports Betting, Author |
| @zammit_marc | 388,078 | Filmmaker | Film, Acting, Producing |
| @RuthieDiaries | 265,939 | Mother | Family, Television, Motherhood |
| @shannonwoodward | 221,680 | Actress | - |
| @Applegate | 106,891 | Agriculture | Regenerative Agriculture, Animals, Impact |
| @TheTLabs | 84,835 | Entrepreneur | NFT, EternalBond, stars |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
42,694
Followers With Bio
31,957
Followers Without Bio
57.19%
% With Bio
42.81%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 272 analyzed48,124
Combined Engagement
38,354
Total Likes
9,770
Total Retweets
9,625
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
80%
With Hashtags
40%
With @Mentions
80%
With Links
Topical Analysis:
Picked up our first batch. #brotherbondbourbon https://t.co/YSQEmNEYjB
Today, we're raising our glasses to celebrate founder's day of our original hand-selected batch. One year ago, we hit the perfect bourbon taste profile, which is now our gold standard that every bottle of Brother’s Bond is held up to. #BrothersBondBourbon Photo by Dean Bradshaw
We're beyond excited to be featured on the cover of Cigar & Spirits and to share our story with them. Read the story and check out the video here: https://t.co/0DgcOJshnM #BrothersBondBourbon https://t.co/msjszkdqMS
RT @iansomerhalder: Yes! We did it! @paulwesley and I on the cover of Cigar and Spirits Magazine https://t.co/ltOOT8MbeE
Catch @iansomerhalder's interview with @kellyclarksontv today! #KellyClarksonShow https://t.co/kAeFuJ9Ruq
Key Insights & Takeaways
The brand emphasizes its hand-selected process and collaboration with celebrities, which adds credibility and appeal. Celebrating milestones like the first batch and founder's day helps build brand loyalty and community connection. The use of media like videos and articles showcases the brand's story and enhances its market presence.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 77,318
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @brothersbond reveals an exceptionally influential Twitter presence with 77,318 followers. The account demonstrates a content-creator strategy, averaging 1,100.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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