AppLovin
AppLovin makes technologies that help businesses of every size connect to their ideal customers.
13,401
Followers
8,769
Following
6,468
Tweets
2.7
Avg Engagement
338
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @AppLovin's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-07-13
- Verification:No
- Location:Palo Alto
Data Summary
- Tweets Analyzed:500
- Avg Likes per Tweet:1.9
- Avg Retweets per Tweet:0.7
- Followers Analyzed:13,345
Engagement Analysis
Based on 500 tweetsThe account has average engagement with around 11 likes and 4 retweets per tweet. The engagement is relatively low, suggesting a more niche or professional audience.
1.9
Avg Likes/Tweet
0.7
Avg Retweets/Tweet
975
Total Likes
364
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
4
75th Percentile
29
Top Tweet
0.2
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
83.2%
Original
4.6%
Replies
8.2%
Retweets
4.0%
Quotes
0.0%
Threads
0.2%
With Media
88.8%
With Links
73.6%
With #Tags
47.4%
With @Mentions
32.4%
With Emojis
212
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.06
Reply/Original Ratio
0.49
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
98.6%
Weekday Posts
1.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 500 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 41 retweets (8% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 500 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 13,345 followersAppLovin's audience likely includes business owners, marketers, and tech professionals interested in digital advertising and monetization. They also engage with investors and industry analysts.
Good
Audience Quality
16.1%
Suspicion Index
14.6%
Low-Quality %
316
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
20.6%
Empty Bio
13.6%
<10 Tweets
25.9%
Mass Following (>2K)
0.0%
New (<90 days)
19.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
47.4%
No URL
8.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
67,578,901
Total Potential Reach
316
Median Follower Reach
1,030
75th Percentile Reach
25.6%
>1K followers
4.3%
>10K followers
1.1%
>50K followers
0.6%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
71.1%
Creators
9,494 accounts
15.2%
Consumers
2,031 accounts
13.6%
Dormant
1,820 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
348
Verified Followers
2.61% of total
814
Protected Accounts
6.1% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @Spotify | 9,239,946 | Music streaming | Music, Podcasts, Live audio |
| @hootsuite | 7,326,275 | Social Media Manager | Social media, news, tips |
| @gameinformer | 2,326,154 | Gaming Magazine | Video games, news, reviews |
| @6BillionPeople | 2,038,037 | - | - |
| @geoffkeighley | 1,489,507 | Gaming Host | Video games, Awards, Events |
| @LollyDaskal | 1,233,943 | Leadership Expert | - |
| @LeBronJames | 1,006,040 | - | - |
| @sonicdrum | 762,277 | News Curator | News, Funny, Mutual Follow |
| @NasdaqExchange | 758,378 | Finance | Technology, Finance, Innovation |
| @solalexasch | 678,146 | Musician | Music, Travel, Tattoos |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
10,591
Followers With Bio
2,754
Followers Without Bio
79.36%
% With Bio
20.64%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 500 analyzed94
Combined Engagement
68
Total Likes
26
Total Retweets
19
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
40%
With @Mentions
100%
With Links
Topical Analysis:
We’ve entered into an agreement to acquire from @Twitter the @mopub business to further enhance our monetization tools. Read more here: https://t.co/mFcaPphTBz #acquisition #mobilemarketing #inappbidding #appdevs #mobileadvertising https://t.co/jGJTvoonBb
Today we're celebrating 10 years of AppLovin! Learn more about our journey from our AppLovin's CEO and Co-Founder, Adam Foroughi. https://t.co/S2qiPHmTYw #mobileapps #AppLovin https://t.co/KGy0ayo6R4
Thank you @jonfortt and @dee_bosa at @CNBCTechCheck for talking with our CEO, Adam Foroughi, about AppLovin's record Q4 and 2021 earnings and AppLovin's first party data advantage amidst the privacy changes in the digital advertising landscape. https://t.co/MpJU9a7Q3z
We’re thrilled to announce that AppLovin closed the acquisition of Twitter’s MoPub business. Learn what this strategic acquisition means for the mobile app ecosystem. #mobiledevelopers #mobiledev https://t.co/RKpgJm6hEz
AppLovin today announced its first #NFT marketplace, Vessel which is currently live in Apple and Google Play app stores and enables mobile game developers to easily integrate non-fungible tokens into games to drive engagement and revenue. #mobilegaming https://t.co/my0GPkmdNW
Key Insights & Takeaways
The account frequently shares major business updates and milestones, indicating a focus on corporate communication. They highlight key partnerships and acquisitions, showing strategic growth efforts. The use of verified accounts and industry influencers suggests an emphasis on credibility and thought leadership.
Strengths
- + Established follower base of 13,401
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @AppLovin reveals an growing Twitter presence with 13,401 followers. The account demonstrates a content-creator strategy, averaging 2.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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