Operation Wealth Creation

Operation Wealth Creation

@OWC_ug

This is the official Account of Operation Wealth Creation. A @GovUganda Presidential Initiative to improve household incomes & overall prosperity for Ugandans.

Kampala, Uganda https://owc.go.ug/ Joined 2017-10-16 Date of Analysis: 12月 16, 2025

15,909

Followers

712

Following

3,534

Tweets

21.3

Avg Engagement

31

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @OWC_ug's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2017-10-16
  • Verification:No
  • Location:Kampala, Uganda

Data Summary

  • Tweets Analyzed:588
  • Avg Likes per Tweet:12.2
  • Avg Retweets per Tweet:9.1
  • Followers Analyzed:14,837

Engagement Analysis

Based on 588 tweets

The account has a steady engagement rate, with tweets averaging 145 likes and 37 retweets. Verified accounts make up 0.9% of the followers, indicating a mix of public and private engagement.

12.2

Avg Likes/Tweet

9.1

Avg Retweets/Tweet

7,154

Total Likes

5,350

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

5

Median Likes

6

Median Retweets

24

75th Percentile

331

Top Tweet

1.34

Engagement per 1K Followers

Normalized influence metric

Long Tail

Engagement Pattern

Mix of hits and regular posts

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

37.1%

Original

24.0%

Replies

36.4%

Retweets

2.6%

Quotes

0.0%

Threads

0.0%

With Media

56.1%

With Links

22.1%

With #Tags

56.3%

With @Mentions

3.4%

With Emojis

203

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.65

Reply/Original Ratio

0.07

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

78.7%

Weekday Posts

21.3%

Weekend Posts

Top Hashtags

#janziawards21 (74) #musevenomics (6) #sheemashow (5) #udfannualconference22 (5) #janziawards (5) #chimpreportsnews (3) #nbsupdates (3) #foodsystemsug (3) #karamoja (2) #owcworks (2)

Most Mentioned

@damalieowori (71) @owc_ug (48) @janziawards (32) @nbstv (24) @ugandainvest (23) @maaif_uganda (21) @govuganda (18) @franktumwebazek (17) @kagutamuseveni (15) @jessica_alupo (11)

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Content Strategy Analysis

Based on 588 tweets

Content Type Distribution

Content Breakdown

Original Tweets 218 (37%)
Replies 141 (24%)
Retweets 214 (36%)
Quote Tweets 15 (3%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 214 retweets (36% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 588 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 14,837 followers

The primary audience includes Ugandans interested in economic development and government initiatives. Followers are likely policymakers, business leaders, and citizens seeking information on national progress.

Good

Audience Quality

18.9%

Suspicion Index

15.8%

Low-Quality %

90

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

21.5%

Empty Bio

20.0%

<10 Tweets

18.2%

Mass Following (>2K)

0.0%

New (<90 days)

35.7%

Low Ratio (<0.1)

0.0%

New (<180 days)

83.5%

No URL

10.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

22,575,861

Total Potential Reach

90

Median Follower Reach

353

75th Percentile Reach

11.1%

>1K followers

1.6%

>10K followers

0.4%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

50.4%

Creators

7,485 accounts

29.5%

Consumers

4,380 accounts

20.0%

Dormant

2,972 accounts

136

Verified Followers

0.92% of total

16.7%

Professional Bios

founder, dev, analyst, etc.

0.15

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Kampala, Uganda (2,836) Uganda (925) Kampala (362) Mbarara, Uganda (150) Kampala Uganda (120) kampala (96) Wakiso, Uganda (92) Jinja, Uganda (72) Gulu, Uganda (57) uganda (54)

136

Verified Followers

0.92% of total

707

Protected Accounts

4.77% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@newvisionwire 1,300,302 News Outlet Breaking News, Current Events, News Analysis
@UlrichJvV 1,148,334 Activist Digital media, Global development, Gardening and sustainability
@DouglasLwangaUg 806,083 Television Host Television, Events, Philanthropy
@AKasingye 722,324 Police Officer Police, Politics, Uganda
@eddykenzoficial 708,901 Musician Music, Uganda, Grammy
@mtnug 655,616 Telecommunications Telecommunications, Connectivity, Innovation
@RedPepperUG 454,367 News Outlet Breaking News, Intelligence, Society
@AmamaMbabazi 451,634 Politician politics, Uganda, updates
@norbertmao 431,397 Politician Politics, Law, Leadership
@EstherBirungi4 315,710 - -

Top Keywords in Follower Bios

uganda (812) god (690) business (457) love (443) life (374) farmer (340) development (338) social (326) passionate (298) entrepreneur (297)

Top Hashtags in Follower Bios

#farmer (13) #uganda (13) #arsenal (11) #africa (11) #agriculture (10) #coffee (9) #ggmu (9) #entrepreneur (9) #a (8) #coyg (7)

11,640

Followers With Bio

3,197

Followers Without Bio

78.45%

% With Bio

21.55%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 588 analyzed

1,254

Combined Engagement

832

Total Likes

422

Total Retweets

251

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

60%

With @Mentions

20%

With Links

Topical Analysis:

Economic Development Government Initiatives Leadership National Progress Policy Reforms
Operation Wealth Cr…
@OWC_ug

Congs to @eddykenzoficial on his @RecordingAcad nomination and representing Ugandas creatives very well. We are making very good progress on the international stage but we now must ensure that we maintain the momentum . @UCC_Official @Mglsd_UG @mofpedU @DamalieOwori @rggoobi ht

2023-02-06
Retweets: 24 Likes: 307 Engagement: 331
Operation Wealth Cr…
@OWC_ug

RT @RailwaysUganda: A train of 18 wagons from Malaba to Kampala carries load equivalent to about 30 trucks on the same stretch. And another…

2023-01-20
Retweets: 259 Likes: 0 Engagement: 259
Operation Wealth Cr…
@OWC_ug

OWC Chief Coordinator Gen Caleb Akandwanaho Salim Saleh (Rtd) shares with fellow mourners about the reforms and ideas that the Late Gen. Lokech had Instituted at his area of service and those he was putting in motion. He added that the country has lost a leader and a servant" htt

2021-08-28
Retweets: 49 Likes: 192 Engagement: 241
Operation Wealth Cr…
@OWC_ug

 Our Chief Coordinator and Senior Presidential Advisor on Defence and Security Gen Caleb Akandwanaho (Rtd) Salim Saleh continues his work in Karamoja aimed at mobilizing the region for wealth creation , Food Security &amp; other Operations. 1/10 https://t.co/F9r25V2X8y

2023-03-25
Retweets: 48 Likes: 180 Engagement: 228
Operation Wealth Cr…
@OWC_ug

On Sunday, we met with Prince David Wasajja of @BugandaOfficial to discuss matters of national Importance among which is was the role of traditional kingdoms realizing the national development aspirations through interventions such as the Parish Development Model. @SarahKagingo

2021-08-24
Retweets: 42 Likes: 153 Engagement: 195

Key Insights & Takeaways

The account frequently highlights achievements and progress in OWC initiatives, showcasing positive developments. It emphasizes the role of key leaders and advisors, such as Gen Caleb Akandwanaho, in driving reforms and strategies. The content often includes tributes and reflections on past leaders, indicating a focus on legacy and continuity.

Strengths

  • + Established follower base of 15,909
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @OWC_ug reveals an growing Twitter presence with 15,909 followers. The account demonstrates a content-creator strategy, averaging 21.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: 12月 16, 2025