Monroe County Health Department

Monroe County Health Department

@MonroeHealth

Official alerts and news from the Monroe County Health Department (Rochester, NY). Join the conversation with Commissioner of Public Health @DrMikeMendoza

Monroe County, NY https://www.monroecounty.gov/health Joined 2009-04-30 Date of Analysis: 12月 16, 2025

13,207

Followers

104

Following

1,754

Tweets

82.8

Avg Engagement

131

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @MonroeHealth's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-04-30
  • Verification:No
  • Location:Monroe County, NY

Data Summary

  • Tweets Analyzed:500
  • Avg Likes per Tweet:6.5
  • Avg Retweets per Tweet:76.3
  • Followers Analyzed:13,045

Engagement Analysis

Based on 500 tweets

The account has an average of 95 likes and 62 retweets per tweet, indicating moderate engagement. The use of hashtags and calls to action helps drive interaction and sharing.

6.5

Avg Likes/Tweet

76.3

Avg Retweets/Tweet

3,260

Total Likes

38,145

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

3

Median Retweets

16

75th Percentile

22,682

Top Tweet

6.27

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

46.0%

Original

15.4%

Replies

37.4%

Retweets

1.2%

Quotes

0.0%

Threads

0.0%

With Media

55.4%

With Links

28.6%

With #Tags

64.4%

With @Mentions

0.8%

With Emojis

171

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.33

Reply/Original Ratio

0.03

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

85.8%

Weekday Posts

14.2%

Weekend Posts

Top Hashtags

#covid19 (31) #roc (20) #backtoschool (11) #callyourpediatrician (7) #halloween2020 (7) #nivw (6) #fluvaccine (4) #mceiawareness (4) #endoverdose (4) #sixfeetsaves (4)

Most Mentioned

@drmikemendoza (106) @monroehealth (54) @countyexecbello (51) @monroecountyoem (14) @cdcgov (13) @monroecounty (9) @commongroundh (8) @ur_med (8) @news_8 (6) @vinnieesposito (6)

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Content Strategy Analysis

Based on 500 tweets

Content Type Distribution

Content Breakdown

Original Tweets 230 (46%)
Replies 77 (15%)
Retweets 187 (37%)
Quote Tweets 6 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 187 retweets (37% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 500 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 13,045 followers

The primary audience includes residents of Monroe County, particularly students and families, as well as public health professionals and local community members. The content is tailored to inform and encourage proactive health behaviors.

Average

Audience Quality

21.8%

Suspicion Index

32.7%

Low-Quality %

36

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

49.0%

Empty Bio

24.9%

<10 Tweets

7.0%

Mass Following (>2K)

0.0%

New (<90 days)

41.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

83.1%

No URL

16.5%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

10,766,885

Total Potential Reach

36

Median Follower Reach

170

75th Percentile Reach

6.6%

>1K followers

0.8%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

53.9%

Creators

7,033 accounts

21.2%

Consumers

2,762 accounts

24.9%

Dormant

3,250 accounts

213

Verified Followers

1.63% of total

8.5%

Professional Bios

founder, dev, analyst, etc.

0.14

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Rochester, NY (1,922) New York, USA (360) Rochester NY (200) United States (160) Greece, NY (148) Rochester, New York (147) Fairport, NY (143) Webster, NY (133) Irondequoit, NY (118) Pittsford, NY (106)

213

Verified Followers

1.63% of total

1,980

Protected Accounts

15.18% of total

9 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@USDAFoodSafety 1,381,013 Food Safety Food safety, education, prevention
@nonprofitorgs 774,721 Nonprofit Advocate Nonprofits, Digital Marketing, Fundraising
@PublicHealth 511,608 Public Health science, action, health
@aliciagrimes71 500,493 Influencer Youtube influencers, Music, Magazine
@RareCat 427,685 Multifaceted Photography, Writing, Art
@HIVGov 346,542 Healthcare -
@HHS_Health 234,599 Healthcare Health, Americans, Lives
@13WHAM 182,674 News Outlet News, Weather, Rochester
@RWJF 169,563 Foundation health, equity, opportunity
@CDCFound 150,616 Non-profit Public Health, Partnerships, Innovation

Top Keywords in Follower Bios

mom (554) rochester (469) ny (398) wife (337) health (310) love (308) lover (265) life (258) husband (256) teacher (239)

Top Hashtags in Follower Bios

#billsmafia (139) #roc (77) #blm (25) #resist (22) #gobills (21) #blacklivesmatter (20) #letsgobuffalo (17) #rochester (13) #sabres (12) #yankees (11)

6,658

Followers With Bio

6,387

Followers Without Bio

51.04%

% With Bio

48.96%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 500 analyzed

30,662

Combined Engagement

0

Total Likes

30,662

Total Retweets

6,132

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

100%

With @Mentions

0%

With Links

Topical Analysis:

Public Health Alerts Covid-19 Updates Community Engagement Health Education Local Government Communication

Key Insights & Takeaways

The account frequently shares real-time updates on public health crises, such as the surge in COVID-19 cases. It leverages local officials like @DrMikeMendoza to build trust and credibility with the audience. The content often includes actionable steps, such as vaccine appointments and safety measures, to encourage community involvement.

Strengths

  • + Established follower base of 13,207
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @MonroeHealth reveals an growing Twitter presence with 13,207 followers. The account demonstrates a content-creator strategy, averaging 82.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: 12月 16, 2025