Chris Wheeler

Chris Wheeler

@ChrisWheelerDM

Football writer for the Daily Mail

UK https://www.dailymail.co.uk/ Joined 2012-03-28 Date of Analysis: 12月 16, 2025

64,073

Followers

99

Following

4,279

Tweets

268.1

Avg Engagement

550

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @ChrisWheelerDM's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2012-03-28
  • Verification:No
  • Location:UK

Data Summary

  • Tweets Analyzed:500
  • Avg Likes per Tweet:242.2
  • Avg Retweets per Tweet:25.8
  • Followers Analyzed:45,239

Engagement Analysis

Based on 500 tweets

His tweets typically receive strong engagement, suggesting a loyal and active audience. The high average likes and retweets indicate his content is widely shared and appreciated.

242.2

Avg Likes/Tweet

25.8

Avg Retweets/Tweet

121,108

Total Likes

12,924

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

107

Median Likes

11

Median Retweets

218

75th Percentile

13,099

Top Tweet

4.18

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

99.2%

Original

0.0%

Replies

0.4%

Retweets

0.4%

Quotes

0.0%

Threads

0.2%

With Media

50.0%

With Links

95.8%

With #Tags

37.0%

With @Mentions

0.6%

With Emojis

168

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.0

Reply/Original Ratio

1.0

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

88.0%

Weekday Posts

12.0%

Weekend Posts

Top Hashtags

#mufc (478) #mcfc (5) #lufc (3) #afc (1)

Most Mentioned

@mailsport (163) @mailplus (18) @samimokbel81_dm (2) @ianherbs (2) @craighope_dm (1) @_danmatthews_ (1) @dpcoverdale (1) @telegraphducker (1) @mailonline (1) @petercarline (1)

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Content Strategy Analysis

Based on 500 tweets

Content Type Distribution

Content Breakdown

Original Tweets 496 (99%)
Replies 0 (0%)
Retweets 2 (0%)
Quote Tweets 2 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 2 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 500 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 45,239 followers

His audience is primarily interested in football news, especially involving high-profile players and clubs like Manchester United. The audience likely includes fans and followers of sports journalism.

Average

Audience Quality

22.8%

Suspicion Index

24.1%

Low-Quality %

65

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

38.0%

Empty Bio

17.1%

<10 Tweets

16.8%

Mass Following (>2K)

0.0%

New (<90 days)

51.3%

Low Ratio (<0.1)

0.0%

New (<180 days)

91.8%

No URL

10.3%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

69,734,798

Total Potential Reach

65

Median Follower Reach

243

75th Percentile Reach

7.5%

>1K followers

1.0%

>10K followers

0.3%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

62.9%

Creators

28,476 accounts

20.0%

Consumers

9,042 accounts

17.1%

Dormant

7,721 accounts

486

Verified Followers

1.07% of total

6.7%

Professional Bios

founder, dev, analyst, etc.

0.1

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Lagos, Nigeria (624) Manchester, England (569) Nigeria (506) London, England (445) United Kingdom (297) Nairobi, Kenya (289) Accra, Ghana (279) London (279) England, United Kingdom (275) Manchester (262)

486

Verified Followers

1.07% of total

4,609

Protected Accounts

10.19% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@FabrizioRomano 14,416,091 Journalist Football, Transfers, News
@UnitedStandMUFC 1,913,203 Fan Channel Manchester United, Global Fanbase, Latest News
@David_Ornstein 1,882,969 Football Correspondent -
@TrendEPL 1,451,658 Sports Journalist English Premier League, Different preferences, Best league
@utdreport 1,379,596 Sports News Football, Manchester United, News
@ManUnitedZone_ 1,367,557 Fan Account Football, Manchester United, Updates
@henrywinter 1,357,455 Sports Journalist Football, Sports, Journalism
@StanCollymore 894,570 Football Analyst Football, Anti-Racism, Mental Health
@LuisOmarTapia 894,222 Sports commentator Soccer, Champions League, Commentator
@UtdDistrict 739,715 Sports Journalist Football, Manchester United, Coverage

Top Keywords in Follower Bios

united (3,966) manchester (2,982) football (2,114) mufc (2,106) love (1,217) life (990) sports (887) utd (765) god (736) lover (626)

Top Hashtags in Follower Bios

#mufc (1,211) #glazersout (482) #ggmu (283) #manchesterunited (71) #manutd (71) #fpl (56) #manchester (40) #lfc (40) #football (38) #utfr (28)

28,052

Followers With Bio

17,187

Followers Without Bio

62.01%

% With Bio

37.99%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 500 analyzed

38,215

Combined Engagement

33,623

Total Likes

4,592

Total Retweets

7,643

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

100%

With Hashtags

20%

With @Mentions

0%

With Links

Topical Analysis:

Football News Manchester United Player Contracts

Key Insights & Takeaways

He frequently reports on breaking football news, especially involving top players and clubs. His tweets often include exclusive stories, which likely drive high engagement. He covers topics such as player contracts, club management, and potential transfers.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 64,073
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @ChrisWheelerDM reveals an well-established Twitter presence with 64,073 followers. The account demonstrates a content-creator strategy, averaging 268.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: 12月 16, 2025