New Frame
A not-for-profit, social justice media publication, dedicated to a pro-poor, pro-working class focus | We chase quality, not clicks.
59,464
Followers
184
Following
12,133
Tweets
6.1
Avg Engagement
137
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @NewFrame_News's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2018-08-16
- Verification:No
- Location:Johannesburg, South Africa
Data Summary
- Tweets Analyzed:595
- Avg Likes per Tweet:3.7
- Avg Retweets per Tweet:2.5
- Followers Analyzed:50,000
Engagement Analysis
Based on 595 tweetsThe account has a steady but not high engagement rate, suggesting a loyal but niche audience. The average likes and retweets per tweet indicate a moderate level of interaction with their content.
3.7
Avg Likes/Tweet
2.5
Avg Retweets/Tweet
2,192
Total Likes
1,466
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
1
Median Retweets
7
75th Percentile
205
Top Tweet
0.1
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
90.8%
Original
0.2%
Replies
9.1%
Retweets
0.0%
Quotes
0.0%
Threads
1.3%
With Media
95.0%
With Links
87.1%
With #Tags
55.6%
With @Mentions
1.7%
With Emojis
223
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.0
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
79.2%
Weekday Posts
20.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 595 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 54 retweets (9% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 595 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is likely politically and socially conscious individuals, with a focus on marginalized communities and labor rights. They are interested in in-depth, quality journalism that addresses systemic inequalities.
Average
Audience Quality
24.0%
Suspicion Index
16.6%
Low-Quality %
170
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
25.2%
Empty Bio
16.6%
<10 Tweets
36.1%
Mass Following (>2K)
0.0%
New (<90 days)
41.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
85.7%
No URL
8.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
71,228,913
Total Potential Reach
170
Median Follower Reach
494
75th Percentile Reach
12.2%
>1K followers
1.0%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
56.3%
Creators
28,163 accounts
27.1%
Consumers
13,547 accounts
16.6%
Dormant
8,290 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
406
Verified Followers
0.68% of total
5,391
Protected Accounts
8.97% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,690 | Wrestler | Wrestling, Motivation, Self-promotion |
| @News24 | 5,377,161 | News outlet | politics, current affairs, breaking news |
| @NelsonMandela | 1,564,656 | Activist | Human rights, equality, justice |
| @City_Press | 1,509,199 | News outlet | News, South Africa, Sunday |
| @TeachForIndia | 1,300,809 | Education | Education, Equity, India |
| @thapagk | 1,246,538 | Politician | Politics, Representation, Nepali Congress |
| @mailandguardian | 1,157,185 | News outlet | News, Analysis, Africa |
| @PabiMoloi | 863,535 | TV Host | TV, Radio, Voice Artist |
| @OtiAdjei | 747,918 | Media Executive | Sports, Digital Media, News |
| @Abramjee | 710,714 | Consultant | Crime Watch, Social Cohesion, Tax Justice |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
45,097
Followers With Bio
15,005
Followers Without Bio
75.03%
% With Bio
24.97%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 595 analyzed386
Combined Engagement
255
Total Likes
131
Total Retweets
77
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
80%
With @Mentions
100%
With Links
Topical Analysis:
EDITORIAL | After close to four years of intense work we must now reimagine how journalism can and should be done in a moment when the coils of social and political crisis squeeze ever more tightly. #NewFrame #NewFrameShutDown #Left #Workers #Justice https://t.co/RCneBGrIGP
The fractious relationship between the two countries has reached a new low with France being ordered to leave immediately. This has many implications for the strife-torn region, writes @vijayprashad. #Mali #Africa https://t.co/aYxyzHOpq8
English singer & #activist @billybragg tells @JCharlesLeonard he is encouraged that American workers at @SBWorkersUnited&@Amazonlabor are organising themselves.“People are remembering that #collectivebargaining is a fundamental right.” #Workersrights https://t.co/aue0iwkJ
The war in #Libya, the North Atlantic Treaty Organization’s first major military operation on the continent, was part of a strategy to coalesce Western power and expansion into #Africa, writes @vijayprashad. #NATO #Africa #war https://t.co/VWQsdmhHrz
Twenty-nine-year-old Ntsika Kota has today been announced as the overall winner of the world’s most global literature prize. A global first, Journalist @CebelihleM interviewed Kota about his story last month. #CommonwealthShortStory #Africa #eSwatini https://t.co/yL2IABBNMO
Key Insights & Takeaways
The account emphasizes quality over clicks, which may indicate a focus on in-depth, impactful journalism. Their content often addresses social justice and labor issues, suggesting a strong alignment with progressive and activist communities. The use of verified activists and labor organizations in tweets highlights their commitment to real-world impact and grassroots movements.
Strengths
- + Established follower base of 59,464
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @NewFrame_News reveals an growing Twitter presence with 59,464 followers. The account demonstrates a content-creator strategy, averaging 6.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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