Arsenal Programme
News & updates from Arsenal's matchday programmes Email: programme@arsenal.co.uk Purchase: https://programme.arsenal.com/ Arsenal Forest scheme: https://www.carbonlink.org/the-arsenal-forest-in-africa
138,695
Followers
177
Following
2,460
Tweets
489.1
Avg Engagement
1,021
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @AFCProgramme's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-07-13
- Verification:No
- Location:Emirates Stadium, London
Data Summary
- Tweets Analyzed:599
- Avg Likes per Tweet:442.0
- Avg Retweets per Tweet:47.1
- Followers Analyzed:50,000
Engagement Analysis
Based on 599 tweetsThe account maintains a consistent level of engagement, with high likes and retweets per tweet. The mix of visual content and emotional tributes helps drive interaction.
442.0
Avg Likes/Tweet
47.1
Avg Retweets/Tweet
264,777
Total Likes
28,196
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
65
Median Likes
9
Median Retweets
716
75th Percentile
5,412
Top Tweet
3.53
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
61.6%
Original
20.7%
Replies
8.7%
Retweets
9.0%
Quotes
0.0%
Threads
0.8%
With Media
78.5%
With Links
20.0%
With #Tags
75.6%
With @Mentions
68.8%
With Emojis
208
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.34
Reply/Original Ratio
1.04
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
84.8%
Weekday Posts
15.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 599 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 52 retweets (9% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 599 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience is Arsenal supporters who are interested in matchday programmes and club history. The content also appeals to fans of the featured teams and players.
Average
Audience Quality
25.1%
Suspicion Index
27.3%
Low-Quality %
33
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
36.4%
Empty Bio
30.1%
<10 Tweets
11.4%
Mass Following (>2K)
0.0%
New (<90 days)
54.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
92.4%
No URL
18.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
26,557,552
Total Potential Reach
33
Median Follower Reach
157
75th Percentile Reach
5.3%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
45.0%
Creators
22,475 accounts
24.9%
Consumers
12,471 accounts
30.1%
Dormant
15,054 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
233
Verified Followers
0.23% of total
9,633
Protected Accounts
9.54% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @M10 | 26,430,561 | Footballer | Football, Gaming, Entrepreneurship |
| @ElNennY | 5,208,664 | Footballer | Football, Arsenal, Egypt |
| @IanWright0 | 2,282,653 | Footballer | Football, Podcasting, Writing |
| @19SCazorla | 2,102,461 | Footballer | Asturias, Football, Spain |
| @HectorBellerin | 2,009,381 | Footballer | Football, Fashion, Sustainability |
| @ObispoPascal | 1,708,486 | Singer | Music, Album, Vinyl |
| @RealMattLucas | 1,259,770 | Actor | Comedy, Acting, Television |
| @joel_campbell12 | 776,119 | Footballer | Football, Costa Rica, Professional Player |
| @TNTSportsCL | 770,149 | Sports broadcaster | fútbol chileno, EN VIVO, Estadio TNT Sports |
| @koscielnylk6 | 722,531 | Footballer | Football, Girondins, Contact Presse |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
58,234
Followers With Bio
42,764
Followers Without Bio
57.66%
% With Bio
42.34%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export full follower list with profile details, bios, locations, and follower counts as CSV.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 599 analyzed22,461
Combined Engagement
20,167
Total Likes
2,294
Total Retweets
4,492
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
60%
With @Mentions
80%
With Links
Topical Analysis:
📸 Sunday's game gave us some brilliant cover options for the Man Utd programme 🇳🇴 And as the cover star, it's only right that we asked the captain to choose his favourite ❓But before we reveal all, tell us which one you prefer https://t.co/HQ52sjNx7d
Our programme for tomorrow's game against @NorwichCityFC remembers Arsenal supporters who died due to coronavirus. Rest In Peace. https://t.co/vuDHCO6gik
🚨The official poster is back🚨 🤩 Double sided. Folds out to a giant pic on one side, other great pics & info on the reverse 🇧🇷 First up, it's @gabrieljesus9 & who wouldn't want this iconic image on their wall?! Buy @ Emirates tomorrow or order here⬇️ https://t.co/Mr11Yy
⏩ The Arsenal Forest is growing fast! 🌴 Planting started in late 2021 - now our trees are over 3m tall 🇰🇪 20,000+ planted, 5,000 bought by fans. Get involved – details in our bio 💚 Tell us your sustainability 'wins' & 25 trees could be yours. Email programme@arsenal.co.uk
✅ And here's the skipper's decision! 🏀 Don't worry, the basketball pic will appear in his exclusive Captain's Notes section! 📕 Remember to pick up a programme at Emirates on Sunday. Or order online before 6pm tomorrow & we'll post to you on Friday https://t.co/sbZ5d02J9L h
Key Insights & Takeaways
The account uses high-quality visuals to attract attention and showcase the programmes. It incorporates emotional and historical elements, such as tributes to coronavirus victims, to connect with fans. The use of relevant hashtags and team mentions increases visibility and engagement.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 138,695
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @AFCProgramme reveals an well-established Twitter presence with 138,695 followers. The account demonstrates a content-creator strategy, averaging 489.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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