Kris Lande

Kris Lande

@krislande

SVP @salesforce for #TrailblazerCommunity @Trailhead @SalesforceDevs & @SalesforceAdmns.

San Francisco, CA https://trailhead.salesforce.com/ Joined 2008-05-15 Date of Analysis: 12月 16, 2025

10,130

Followers

579

Following

7,673

Tweets

278.9

Avg Engagement

152

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @krislande's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2008-05-15
  • Verification:No
  • Location:San Francisco, CA

Data Summary

  • Tweets Analyzed:598
  • Avg Likes per Tweet:6.9
  • Avg Retweets per Tweet:272.1
  • Followers Analyzed:10,118

Engagement Analysis

Based on 598 tweets

Krislande's tweets receive moderate to high engagement, with an average of 164 likes and 21 retweets per post. Their content is well-received, especially when it includes community recognition and event highlights.

6.9

Avg Likes/Tweet

272.1

Avg Retweets/Tweet

4,107

Total Likes

162,691

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

2

Median Retweets

12

75th Percentile

92,591

Top Tweet

27.53

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

10.9%

Original

32.8%

Replies

55.4%

Retweets

1.0%

Quotes

0.0%

Threads

0.8%

With Media

36.8%

With Links

44.0%

With #Tags

95.2%

With @Mentions

33.9%

With Emojis

115

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

3.02

Reply/Original Ratio

0.02

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

83.8%

Weekday Posts

16.2%

Weekend Posts

Top Hashtags

#tdx22 (62) #tdx23 (22) #datafam (19) #data22 (18) #trailblazercommunity (17) #salesforcetour (16) #df22 (16) #salesforce (10) #lifewithgoldie (10) #beatrailblazer (9)

Most Mentioned

@salesforce (102) @trailhead (81) @tableau (28) @salesforcedevs (28) @salesforceadmns (23) @sftonyn (21) @kavindrapatel (21) @swbjoyce (20) @jenwlee (17) @benioff (16)

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Content Strategy Analysis

Based on 598 tweets

Content Type Distribution

Content Breakdown

Original Tweets 65 (11%)
Replies 196 (33%)
Retweets 331 (55%)
Quote Tweets 6 (1%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 331 retweets (55% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 598 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,118 followers

The audience primarily consists of Salesforce professionals, including developers and administrators, as well as Trailblazers interested in community events and updates. They are likely looking for inspiration, event information, and recognition of achievements.

Good

Audience Quality

15.9%

Suspicion Index

12.9%

Low-Quality %

228

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

20.3%

Empty Bio

10.5%

<10 Tweets

25.6%

Mass Following (>2K)

0.0%

New (<90 days)

23.2%

Low Ratio (<0.1)

0.0%

New (<180 days)

58.9%

No URL

5.4%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

34,393,956

Total Potential Reach

228

Median Follower Reach

686

75th Percentile Reach

18.2%

>1K followers

2.2%

>10K followers

0.7%

>50K followers

0.4%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

69.6%

Creators

7,043 accounts

19.9%

Consumers

2,017 accounts

10.5%

Dormant

1,058 accounts

258

Verified Followers

2.55% of total

25.6%

Professional Bios

founder, dev, analyst, etc.

0.26

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

San Francisco, CA (317) India (163) United States (142) Bengaluru, India (129) Hyderabad, India (127) San Francisco (118) Pune, India (96) London, England (81) Chicago, IL (78) Atlanta, GA (77)

258

Verified Followers

2.55% of total

747

Protected Accounts

7.38% of total

9 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@Starbucks 11,064,477 Barista Coffee, Friday, Café
@Zappos 2,319,126 Retailer shoes, clothing, customer service
@iownjd 779,531 Lawyer learn, inspire, engage
@KING5Seattle 712,068 News Outlet News, weather, traffic
@CollChris 673,075 Traveler Travel, Asia, Adventure
@TayeDiggs 648,407 Actor acting, chocolate, hosting
@salesforce 589,121 CRM Software CRM, Innovation, Support
@djkingassassin 474,670 DJ Music, Club, Producer
@ZimEye 416,674 Journalist Zimbabwe, Africa, Journalism
@EvanKirstel 343,670 Tech Influencer Tech, B2B, Social media

Top Keywords in Follower Bios

salesforce (3,100) certified (1,237) x (1,181) marketing (560) developer (551) architect (434) consultant (415) ranger (396) leader (386) business (361)

Top Hashtags in Follower Bios

#salesforce (399) #trailhead (61) #ai (55) #awesomeadmin (55) #trailblazer (54) #marketing (54) #lifewithgoldie (41) #crm (37) #cloud (31) #iot (28)

8,059

Followers With Bio

2,059

Followers Without Bio

79.65%

% With Bio

20.35%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 598 analyzed

155,491

Combined Engagement

0

Total Likes

155,491

Total Retweets

31,098

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

40%

With Hashtags

100%

With @Mentions

100%

With Links

Topical Analysis:

Community Engagement Professional Development Event Promotion

Key Insights & Takeaways

Krislande emphasizes community and recognition, often highlighting Trailblazers' achievements. They frequently promote Salesforce events and initiatives, such as TDX22 and Trailhead. Their content is visually engaging and includes hashtags to increase visibility and interaction.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 10,130
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @krislande reveals an well-established Twitter presence with 10,130 followers. The account demonstrates a conversation-first approach, averaging 278.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: 12月 16, 2025