JOHN NICOLSON M.P.
Member of Parliament for Ochil & South Perthshire. SNP Shadow Culture Secretary. 🏴🇪🇺 Journalist. He / him. Mail to John.Nicolson.mp@parliament.uk
68,038
Followers
647
Following
67,616
Tweets
470.2
Avg Engagement
572
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MrJohnNicolson's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2014-02-04
- Verification:No
- Location:Alloa, Scotland
Data Summary
- Tweets Analyzed:500
- Avg Likes per Tweet:344.8
- Avg Retweets per Tweet:125.4
- Followers Analyzed:50,000
Engagement Analysis
Based on 500 tweetsHis tweets receive a high average number of likes and retweets, suggesting a highly engaged audience. The engagement reflects his influence and relevance in political and media discussions.
344.8
Avg Likes/Tweet
125.4
Avg Retweets/Tweet
172,386
Total Likes
62,704
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
9
Median Likes
1
Median Retweets
216
75th Percentile
13,698
Top Tweet
6.91
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
17.6%
Original
62.4%
Replies
7.6%
Retweets
12.4%
Quotes
0.0%
Threads
0.0%
With Media
28.0%
With Links
9.8%
With #Tags
83.0%
With @Mentions
2.6%
With Emojis
121
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
3.55
Reply/Original Ratio
1.63
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
77.4%
Weekday Posts
22.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 500 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 38 retweets (8% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 500 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersHis followers likely include political supporters, journalists, and individuals interested in media regulation and Scottish politics. The audience is predominantly interested in current affairs and political discourse.
Good
Audience Quality
19.5%
Suspicion Index
19.7%
Low-Quality %
183
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
32.1%
Empty Bio
11.4%
<10 Tweets
27.9%
Mass Following (>2K)
0.0%
New (<90 days)
30.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
85.6%
No URL
7.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
118,445,507
Total Potential Reach
183
Median Follower Reach
758
75th Percentile Reach
20.9%
>1K followers
2.4%
>10K followers
0.6%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
77.1%
Creators
38,560 accounts
11.5%
Consumers
5,728 accounts
11.4%
Dormant
5,712 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,484
Verified Followers
2.37% of total
5,709
Protected Accounts
9.11% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,719 | Wrestler | Wrestling, Motivation, Self-promotion |
| @GaryLineker | 8,929,008 | Football Pundit | BBC Sport, Walkers, @goalhangerfilms |
| @wikileaks | 5,632,516 | Whistleblower | Leaks, PGP, Shop |
| @hrw | 5,086,154 | Human Rights | Human Rights, Abuses, Advocacy |
| @Channel4News | 2,472,056 | Journalist | News, Stories, Inspire |
| @BeatsByAssassin | 2,266,227 | Multitalented | Actor, Director, Rapper |
| @britishmuseum | 2,069,110 | Museum | History, Art, Culture |
| @6BillionPeople | 2,038,025 | - | - |
| @NicolaSturgeon | 1,519,399 | Politician | Books, Politics, Scotland |
| @British_Airways | 1,444,145 | Airline | Travel, Customer Service, Aviation |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
43,202
Followers With Bio
19,432
Followers Without Bio
68.98%
% With Bio
31.02%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 500 analyzed48,935
Combined Engagement
36,703
Total Likes
12,232
Total Retweets
9,787
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
60%
With @Mentions
60%
With Links
Topical Analysis:
Here’s what @ofcom boss Melanie Dawes told me about Tory MPs presenting GBNews: “if it’s a news programme, a politician cannot present.” So handy Esther McV & Phil Davies have confirmed what they’re doing: “Presenting a news programme.” ( @PrivateEyeNews ) Over to you @Ofc
“I thought Ofcom might make clear it would not tolerate Tory MPs interviewing Tory MPs about Tory policies on a news show on a news channel. Instead, I found myself in the rather odd position of having to explain the Ofcom rules to the Ofcom boss.” https://t.co/B6J4WIiCS1
Once again Tory MPs showing their blind greed. This lot - Kwarteng, Hancock and co - virtually dribbling with avarice on camera as they get caught in an age old journalistic sting. Well done @ByDonkeys https://t.co/mMvDaa6LQb
‘Ofcom “increasingly looks as if it’s not up to the task” of policing the UK's right-wing media moguls, SNP MP John Nicolson has said.’ https://t.co/uoC9yC307i
BBC bosses came after @GaryLineker because he stood up for asylum seekers. They told him he couldn’t tweet about ‘politics’. So how come BBC presenter Lord Sugar can tweet any revolting stuff he likes without consequences? Listen to what former BBC boss John Birt has to say.
Key Insights & Takeaways
He frequently critiques media regulation and the role of right-wing media in the UK. His political role as an SNP MP allows him to blend policy discussion with media analysis. He uses his verified account to amplify his voice on issues like media freedom and political accountability.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 68,038
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MrJohnNicolson reveals an well-established Twitter presence with 68,038 followers. The account demonstrates a conversation-first approach, averaging 470.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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