Phoenix Sky Harbor International Airport
America’s Friendliest Airport® 💜🌵✈️ Operated by @CityofPhoenixAZ. For questions email skyharbor@phoenix.gov or call 602-273-3300.
32,749
Followers
2,083
Following
14,615
Tweets
5.6
Avg Engagement
857
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @PHXSkyHarbor's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2008-11-20
- Verification:No
- Location:Phoenix, Arizona
Data Summary
- Tweets Analyzed:500
- Avg Likes per Tweet:4.5
- Avg Retweets per Tweet:1.0
- Followers Analyzed:32,644
Engagement Analysis
Based on 500 tweetsThe account has an average of 67 likes and 9 retweets per tweet, indicating moderate engagement. Verified accounts make up 3.4% of the followers, suggesting a mix of public and private engagement.
4.5
Avg Likes/Tweet
1.0
Avg Retweets/Tweet
2,271
Total Likes
506
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
6
75th Percentile
135
Top Tweet
0.17
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
37.0%
Original
51.8%
Replies
6.6%
Retweets
4.6%
Quotes
0.0%
Threads
1.8%
With Media
56.2%
With Links
26.6%
With #Tags
64.6%
With @Mentions
27.4%
With Emojis
170
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.4
Reply/Original Ratio
0.7
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
88.2%
Weekday Posts
11.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 500 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 33 retweets (7% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 500 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 32,644 followersThe primary audience includes travelers, locals, and businesses connected to the airport. The content is tailored to inform and engage those who frequent or interact with the airport.
Good
Audience Quality
18.9%
Suspicion Index
23.6%
Low-Quality %
92
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
35.3%
Empty Bio
18.3%
<10 Tweets
14.4%
Mass Following (>2K)
0.0%
New (<90 days)
33.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
67.8%
No URL
11.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
85,509,567
Total Potential Reach
92
Median Follower Reach
379
75th Percentile Reach
12.3%
>1K followers
2.1%
>10K followers
0.6%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
63.5%
Creators
20,745 accounts
18.2%
Consumers
5,940 accounts
18.3%
Dormant
5,959 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,120
Verified Followers
3.43% of total
4,590
Protected Accounts
14.06% of total
10 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @CNTraveler | 3,231,294 | Travel Magazine | Travel, Readers' Choice Awards, Guests |
| @SenJohnMcCain | 2,789,324 | Politician | Politics, Service, Memorial |
| @HEELZiggler | 2,709,374 | - | - |
| @BeatsByAssassin | 2,266,227 | Multitalented | Actor, Director, Rapper |
| @6BillionPeople | 2,038,025 | - | - |
| @zlj517 | 1,997,329 | Spokesman | Geopolitics, Diplomacy, Communication |
| @JetBlue | 1,892,158 | Airline | Travel, Customer Service, Safety |
| @Suns | 1,682,144 | Sports Team | Basketball, Sports, Phoenix |
| @Delta | 1,660,987 | Airline | Travel, Customer Service, Aviation |
| @AmericanAir | 1,650,107 | Airline | Customer service, Travel, Aviation |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
21,108
Followers With Bio
11,536
Followers Without Bio
64.66%
% With Bio
35.34%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 500 analyzed501
Combined Engagement
373
Total Likes
128
Total Retweets
100
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
40%
With @Mentions
80%
With Links
Topical Analysis:
Attention breadstick lovers - @Fazolis is now open post-security in Terminal 4. Visit them between Gates B6 & B13 for fresh breadsticks, pasta, pizza, desserts and even breakfast. https://t.co/1CwQSEab2D
What a day😲👏 On Monday, February 13, Phoenix Sky Harbor International Airport had the single busiest day in its history with more than 200,000 visitors passing through. Sky Harbor served more than 44 million passengers in 2022 and averages 120,000 daily. https://t.co/Ro8nbMxN9J h
RT @PhoenixPolice: We are utterly heartbroken to announce the passing of a second officer in a matter of days. On February 8, 2023, Officer…
Flying in to the new year like…✈️⛅️ (fill in the blank). https://t.co/G2z029vVoZ
An elderly passenger was lost and confused after being diverted to PHX. Megan T., a dispatcher with the airport, helped this passenger for several hours and calmed a worried family, and for that she has been recognized by Sky Harbor’s Customer Service On the FLY team. https://t.c
Key Insights & Takeaways
The account frequently shares positive news and community support, which helps build a friendly brand image. It highlights both operational updates and customer service stories, showing a balance between information and storytelling. The use of emojis and casual language makes the content more relatable and engaging for a broader audience.
Strengths
- + Established follower base of 32,749
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @PHXSkyHarbor reveals an growing Twitter presence with 32,749 followers. The account demonstrates a conversation-first approach, averaging 5.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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