Dabur India Ltd
Dabur is a leading FMCG Company in India with a portfolio of products based on Ayurveda and Nature.
18,139
Followers
48
Following
6,536
Tweets
9.7
Avg Engagement
97
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @DaburIndia's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-03-30
- Verification:No
- Location:India
Data Summary
- Tweets Analyzed:500
- Avg Likes per Tweet:6.3
- Avg Retweets per Tweet:3.5
- Followers Analyzed:17,710
Engagement Analysis
Based on 500 tweetsThe account maintains a steady level of engagement with an average of 72 likes and 34 retweets per tweet. It leverages interactive content to boost user interaction and brand awareness.
6.3
Avg Likes/Tweet
3.5
Avg Retweets/Tweet
3,140
Total Likes
1,731
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
5
Median Likes
0
Median Retweets
9
75th Percentile
1,093
Top Tweet
0.54
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
63.2%
Original
33.2%
Replies
3.4%
Retweets
0.2%
Quotes
0.0%
Threads
0.0%
With Media
82.0%
With Links
65.0%
With #Tags
44.8%
With @Mentions
3.6%
With Emojis
222
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.53
Reply/Original Ratio
0.06
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
88.8%
Weekday Posts
11.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 500 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 17 retweets (3% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 500 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 17,710 followersThe audience is primarily interested in health, wellness, and Ayurvedic products. They are likely to be Indian consumers looking for natural and traditional remedies.
Average
Audience Quality
27.0%
Suspicion Index
28.3%
Low-Quality %
25
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
39.9%
Empty Bio
27.3%
<10 Tweets
15.4%
Mass Following (>2K)
0.0%
New (<90 days)
60.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
83.3%
No URL
16.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
15,636,910
Total Potential Reach
25
Median Follower Reach
101
75th Percentile Reach
3.8%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
45.7%
Creators
8,097 accounts
27.0%
Consumers
4,782 accounts
27.3%
Dormant
4,831 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
95
Verified Followers
0.54% of total
1,758
Protected Accounts
9.93% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @hootsuite | 7,326,257 | Social Media Manager | Social media, news, tips |
| @CNBCTV18Live | 1,255,313 | News Channel | News, Updates, Business |
| @itisprashanth | 666,868 | Film Critic | Kollywood, Smile, Reviews |
| @aphroDIJA | 413,545 | Singer | Music, Nigeria, Sierra Leone |
| @recycleindia | 399,469 | Environmental Activist | recycling, waste disposal, clean India |
| @BTVI | 366,322 | - | - |
| @bdnews24 | 223,127 | News Aggregator | Bangladesh, News, Independent |
| @SukhSandhu | 171,821 | Quality Assurance | Poet, Writer, Blogger |
| @StopFundingHate | 126,753 | Activist | Media, Advertisers, Engagement |
| @harshmadhusudan | 103,048 | Author | LongIndia, Dharmatva, Derivatives |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
10,637
Followers With Bio
7,073
Followers Without Bio
60.06%
% With Bio
39.94%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 500 analyzed1,967
Combined Engagement
569
Total Likes
1,398
Total Retweets
393
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
40%
With @Mentions
80%
With Links
Topical Analysis:
RT @akshaykumar: Mat bano dawaai ki dukaan, banao khud ko andar se strong! Roz 2 chammach Dabur Chyawanprash ki, taaki beemariyon se hum k…
It’s time for #DaburTrivia. Guess the number of glasses of Real Juice consumed in India in a day and get a chance to win an amazing gift hamper from Dabur. #dabur #daburtrivia #daburindia #realjuice #celebratelife #scienceofayurveda https://t.co/yKuj5o4bdu
@DaburIndia has expanded its toothpaste portfolio with the launch of Dabur Red Bae Fresh Gel. Dabur also roped in cinema heartthrob Vijay Deverakonda as its new brand ambassador. #dabur #daburindia #baefresh #redpaste #newproductlaunch #newlaunch https://t.co/5kJ7h2Fo2h
Here's a clue for you: This oil is the best body-warming remedy for children, especially in winters. Let's see who gets it right! #Dabur #DaburIndia #DaburLalTail #AyurvedicOil #BabyMassageOil #Guess #GuessTheAsswer #Riddle #Quiz https://t.co/Shq9HRaUqm
Samay aagaya hai beemaariyon se vida lene ka. #DaburChyawanprash #AndarSeStrong https://t.co/ybGbT7fuuu
Key Insights & Takeaways
The account frequently highlights new product launches to keep the audience informed and excited about the brand. Interactive content like trivia and contests helps increase user participation and engagement. Collaborations with popular personalities like Vijay Deverakonda can significantly boost brand visibility and appeal.
Strengths
- + Established follower base of 18,139
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @DaburIndia reveals an growing Twitter presence with 18,139 followers. The account demonstrates a content-creator strategy, averaging 9.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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