European Union Intellectual Property Office

The account maintains a consistent level of engagement with average likes and retweets per tweet. It actively shares informative and relevant content to its followers.

The primary audience includes businesses, entrepreneurs, and individuals interested in intellectual property rights. It also targets policymakers and legal professionals.

The account uses real-life examples, such as the Rolex vs. Casio scenario, to highlight the importance of registered trademarks. It addresses current events, like the invasion of Ukraine, by outlining EUIPO's measures in intellectual property. The account leverages global events, such as World Intellectual Property Day, to raise awareness and educate its audience.