Intuit QuickBooks

QuickBooks maintains a moderate level of engagement with an average of 94 likes and 12 retweets per tweet. The brand often uses hashtags like #NewBizNoProblem to increase visibility and interaction.

QuickBooks targets small business owners and entrepreneurs looking for financial tools and support. Its audience is primarily interested in business growth, cost management, and customer service.

QuickBooks frequently partners with other brands and local organizations to create community-focused campaigns, which helps build brand loyalty and visibility. The brand emphasizes practical advice for small businesses, such as start-up expense guides, which positions it as a helpful resource. QuickBooks uses storytelling and real-world examples, like the Rams partnership, to connect with its audience and showcase its support for small businesses.