Craig Custance
Head of Creative Development at @TheAthletic. Author of "Behind the Bench: Inside the Minds of Hockey's Greatest Coaches." Formerly @ESPN.
82,149
Followers
4,368
Following
64,748
Tweets
63.0
Avg Engagement
2,980
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @CraigCustance's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-01-16
- Verification:No
- Location:Detroit, MI
Data Summary
- Tweets Analyzed:3,239
- Avg Likes per Tweet:3.7
- Avg Retweets per Tweet:59.3
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,239 tweetsHis tweets typically receive moderate engagement, with an average of 313 likes and 28 retweets. The content is well-received, indicating a loyal and active audience.
3.7
Avg Likes/Tweet
59.3
Avg Retweets/Tweet
11,978
Total Likes
192,195
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
5
Median Retweets
24
75th Percentile
11,641
Top Tweet
0.77
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
9.5%
Original
12.3%
Replies
71.0%
Retweets
7.2%
Quotes
0.0%
Threads
0.6%
With Media
80.5%
With Links
8.5%
With #Tags
90.9%
With @Mentions
10.6%
With Emojis
176
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.3
Reply/Original Ratio
0.1
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
93.0%
Weekday Posts
7.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,239 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 2,300 retweets (71% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,239 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersHis audience includes sports enthusiasts, media professionals, and fans of hockey and related topics. The content appeals to those interested in behind-the-scenes sports analysis and cultural commentary.
Average
Audience Quality
22.8%
Suspicion Index
26.9%
Low-Quality %
53
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
40.0%
Empty Bio
19.9%
<10 Tweets
13.3%
Mass Following (>2K)
0.0%
New (<90 days)
50.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
84.4%
No URL
13.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
32,808,766
Total Potential Reach
53
Median Follower Reach
230
75th Percentile Reach
9.6%
>1K followers
2.4%
>10K followers
0.6%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
63.0%
Creators
6,305 accounts
17.1%
Consumers
1,709 accounts
19.9%
Dormant
1,986 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
111
Verified Followers
1.11% of total
1,051
Protected Accounts
10.51% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,984 | Wrestler | Wrestling, Motivation, Self-promotion |
| @RexChapman | 1,253,547 | Commentator | Basketball, Horse racing, Commentary |
| @ReneePaquette | 1,241,693 | Entertainment Host | Fashion, Canada, Supporter |
| @CoachsCornerDC | 865,123 | Hockey Analyst | Hockey, Tell it like it is, Icon |
| @NOH8Campaign | 799,208 | Activism | equality, bullying, discrimination |
| @PredsNHL | 647,621 | Hockey Fan | Hockey, Nashville, Pekka |
| @pgammo | 551,354 | Sportswriter | Baseball, Music, Buddy Guy |
| @BruceFeldmanCFB | 369,347 | Reporter | College Football, Sports Reporting, Writing |
| @JenniferJJacobs | 368,053 | Journalist | Biden admin, Reporting, Iowa |
| @SeattleKraken | 344,420 | Sports Team | Hockey, Seattle, Release |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,998
Followers With Bio
4,002
Followers Without Bio
59.98%
% With Bio
40.02%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,239 analyzed37,085
Combined Engagement
0
Total Likes
37,085
Total Retweets
7,417
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @CBS11JasonAllen: Texts a mother shared with me from her son, during the shooting at a high school today in Mansfield. Captures the moment well https://t.co/sS6HxpMW9J
RT @RobinLehner: Hi. My name is robin lehner and I’m bipolar 1 and have ptsd.I take medicine and I have a psychiatrist that I talk to once a week.I’m in the nhl program and on top of that I’ve fought trough hell to be here. And I’m pretty good at stopping pucks.Not perfect. Bless
RT @KBeachy12: https://t.co/XkWRWaLnBE
RT @DanRyckert: Norm lost Mangrate as a podcast sponsor because of how he did the ad reads, but to this day he's still the only reason I know what the hell a Mangrate is. https://t.co/C4o7DZJ1Dh
RT @AlexCoopersmith: Texas A&M: Tries to shut down the student newspaper Student newspaper: Publishes documents on how a dark money conservative group is trying to control student life at Texas A&M and shut down the student newspaper. https://t.co/esUBDyN37s
Key Insights & Takeaways
He often shares personal anecdotes and observations about sports and media trends. His tweets reflect a blend of professional experience and personal perspective. He engages with his audience by sharing insights and commentary on current events and sports culture.
Strengths
- + Established follower base of 82,149
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @CraigCustance reveals an growing Twitter presence with 82,149 followers. The account demonstrates a conversation-first approach, averaging 63.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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