James Mirtle
Senior managing editor @TheAthleticNHL @TheAthletic • Podcasting @LeafReport • Kamloopsian 🇨🇦
169,468
Followers
7,298
Following
231,573
Tweets
302.8
Avg Engagement
4,318
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @mirtle's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-10-30
- Verification:No
- Location:Toronto
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:45.4
- Avg Retweets per Tweet:257.4
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsHis tweets typically receive a high number of likes and retweets, indicating strong audience interaction. The content often includes commentary on trades, player performances, and team strategies.
45.4
Avg Likes/Tweet
257.4
Avg Retweets/Tweet
147,656
Total Likes
836,273
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
2
Median Retweets
44
75th Percentile
677,326
Top Tweet
1.79
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
14.0%
Original
36.1%
Replies
42.0%
Retweets
7.9%
Quotes
0.0%
Threads
0.1%
With Media
31.3%
With Links
5.1%
With #Tags
79.6%
With @Mentions
7.3%
With Emojis
93
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
2.57
Reply/Original Ratio
0.19
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
73.6%
Weekday Posts
26.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 1,363 retweets (42% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersHis audience primarily consists of hockey fans, especially those interested in NHL analytics and Toronto Maple Leafs coverage. He also attracts followers from across Canada due to his Kamloopsian roots.
Average
Audience Quality
24.5%
Suspicion Index
31.0%
Low-Quality %
32
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
44.6%
Empty Bio
25.2%
<10 Tweets
10.2%
Mass Following (>2K)
0.0%
New (<90 days)
53.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
88.1%
No URL
17.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
79,614,138
Total Potential Reach
32
Median Follower Reach
150
75th Percentile Reach
5.8%
>1K followers
1.1%
>10K followers
0.3%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
55.3%
Creators
27,672 accounts
19.5%
Consumers
9,750 accounts
25.2%
Dormant
12,578 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
442
Verified Followers
0.44% of total
8,776
Protected Accounts
8.69% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,100,497 | Wrestler | Wrestling, Motivation, Self-promotion |
| @GordonRamsay | 7,695,909 | Chef | Cooking, Food, Restaurants |
| @BenStiller | 5,614,232 | Actor | UNHCR, Goodwill Ambassador, Refugees |
| @NateSilver538 | 3,442,149 | Statistician | Sports, Politics, Food |
| @6BillionPeople | 2,033,358 | - | - |
| @zlj517 | 1,984,695 | Spokesman | Geopolitics, Diplomacy, Communication |
| @David_Ornstein | 1,887,164 | Football Correspondent | - |
| @KameronBennett | 1,821,427 | DJ | Music, DJing, Booking |
| @TerribleMaps | 1,807,973 | Cartographer | Maps, Humour, Business |
| @MichelleDBeadle | 1,362,883 | Sports Commentator | Sports, Entertainment, Pop Culture |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
47,323
Followers With Bio
53,673
Followers Without Bio
46.86%
% With Bio
53.14%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed764,138
Combined Engagement
21,943
Total Likes
742,195
Total Retweets
152,828
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
80%
With @Mentions
0%
With Links
Topical Analysis:
RT @RoyalFamily: The Queen died peacefully at Balmoral this afternoon. The King and The Queen Consort will remain at Balmoral this evening…
RT @IJasonAlexander: Ok, I can’t not say it. HAPPY FESTIVUS, a festival for the rest of us. May your feats be stro…
Nazem Kadri: "Everyone that thought I was a liability in the playoffs can kiss my ass." Never change.
RT @AlphonsoDavies: A kid born in a refugee camp wasn’t supposed to make it! But here we are GOING TO THE WORLD CUP. Don’t let no one tell…
RT @AlphonsoDavies: Canada welcomed me and my family & gave us the opportunity for a better life. it enabled me to live my dreams. It’s a g…
Key Insights & Takeaways
Mirtle often highlights controversial player statements and their implications on team dynamics. He provides detailed analysis on trades and their financial impact on teams. He critiques media coverage and how it affects player perception and team narratives.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 169,468
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @mirtle reveals an well-established Twitter presence with 169,468 followers. The account demonstrates a conversation-first approach, averaging 302.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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