United Nations
Official account of the United Nations. For peace, dignity & equality on a healthy planet.
16,479,597
Followers
1,214
Following
94,039
Tweets
406.0
Avg Engagement
45,916
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @UN's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2008-03-16
- Verification:Yes
- Location:New York, NY
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:217.9
- Avg Retweets per Tweet:188.1
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsThe account averages 3,806 likes and 1,299 retweets per tweet, indicating strong public interest and interaction. Its verified status at 0.6% highlights its credibility and authority in global conversations.
217.9
Avg Likes/Tweet
188.1
Avg Retweets/Tweet
707,906
Total Likes
611,070
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
149
Median Likes
90
Median Retweets
486
75th Percentile
16,467
Top Tweet
0.02
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
52.7%
Original
0.0%
Replies
47.2%
Retweets
0.2%
Quotes
0.0%
Threads
0.3%
With Media
53.3%
With Links
54.5%
With #Tags
83.2%
With @Mentions
17.9%
With Emojis
202
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.0
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
84.0%
Weekday Posts
16.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,532 retweets (47% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes global citizens, policymakers, and organizations interested in international development and sustainability. It also reaches younger demographics through collaborations with influencers like BLACKPINK.
Below Average
Audience Quality
37.8%
Suspicion Index
55.1%
Low-Quality %
4
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
60.2%
Empty Bio
63.2%
<10 Tweets
2.3%
Mass Following (>2K)
0.0%
New (<90 days)
74.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
92.8%
No URL
50.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
12,646,346
Total Potential Reach
4
Median Follower Reach
18
75th Percentile Reach
1.8%
>1K followers
0.2%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
17.7%
Creators
8,846 accounts
19.1%
Consumers
9,562 accounts
63.2%
Dormant
31,592 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
569
Verified Followers
0.56% of total
7,455
Protected Accounts
7.38% of total
2 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @jordanbpeterson | 4,099,510 | Psychologist | Education, Psychology, Podcasts |
| @RecordingAcad | 3,711,347 | Music Industry | Music, Advocacy, Inspiration |
| @TimCoronel | 976,094 | Racer | Dakar Rally, Car Wars, Racing |
| @UMonline | 814,557 | News Outlet | News, Malaysia, Updates |
| @MHarrisPerry | 656,868 | Professor | Parenting, Writing, Speaking |
| @DrTamilisaiGuv | 646,933 | - | - |
| @shetty_rishab | 448,271 | Actor | Actor, Director, Producer |
| @yaktay | 262,350 | Journalist | Sociology, Journalism, Writing |
| @DylanOgline | 228,677 | Influencer | Adventure, Equality, Future |
| @KaracasuHande | 200,139 | Journalist | News, Politics, Communication |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
40,778
Followers With Bio
60,204
Followers Without Bio
40.38%
% With Bio
59.62%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed48,160
Combined Engagement
12,723
Total Likes
35,437
Total Retweets
9,632
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @antonioguterres: In this moment of peril, I must underscore my duty as Secretary-General to uphold the @UN Charter. The Charter is cle…
"We must seize this moment and take action to create a world that is more sustainable and leaves no one behind." -- @sdgadvocates @BLACKPINK share #ClimateAction ideas to help protect our planet & improve the lives of people everywhere. https://t.co/TrmoKhXA2Y https://t.co/e
"Let’s take a moment to learn about our planet and what we can do to make it better." -- @SDGAdvocates @BLACKPINK calling on everyone, everywhere, to join them & commit to #ClimateAction. Here's how you can #ActNow: https://t.co/JBHzdVBgpU https://t.co/UHax6ydK2y
RT @antonioguterres: I have just warned global leaders at #COP27: We are on a highway to climate hell with our foot on the accelerator. O…
RT @UN_HRC: 🔴 BREAKING At its 35th special session, the @UN Human Rights Council decided to create a new fact-finding mission to investiga…
Key Insights & Takeaways
The account frequently collaborates with influencers to amplify its message and reach a broader audience. It emphasizes sustainability, peace, and equality, aligning with the United Nations' core missions. The use of hashtags like #UNGA and #Cl helps in tracking and engaging with specific campaigns.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 16,479,597
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @UN reveals an well-established Twitter presence with 16,479,597 followers. The account demonstrates a content-creator strategy, averaging 406.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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