Lonely Planet

On average, tweets receive moderate engagement with likes and retweets, indicating a loyal but not overly active audience. The engagement is likely driven by the informative and visually appealing nature of the content.

The primary audience is travelers of all levels, from casual tourists to adventure seekers. The content appeals to those looking for both inspiration and practical travel advice.

The account emphasizes destination-specific content, such as El Salvador, which highlights unique experiences and attractions. It leverages current travel trends, like high-speed train lines, to provide up-to-date information. The use of hashtags and links to guidebooks suggests a focus on driving traffic to both content and products.