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Adidas announced 26-year-old Mexican singer and rapper Peso Pluma—real name Hassan Emilio Kabande Laija—as its newest brand partner on Friday via Instagram. Known for corridos tumbados and his Grammy-winning album Génesis, Pluma has 43 million monthly Spotify listeners and global hits like 'Ella Baila Sola.' He called it a childhood dream to represent the three stripes for Mexico and his culture, while Adidas praised his authenticity and pride. The deal joins stars like Bad Bunny, with fans eyeing future signature sneakers amid Pluma's L.A. All-Star performance tonight.

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Peso Pluma grinned cheekily in a photo, a gloved hand pretending to shave stripes into his bushy eyebrows. The playful images marked his new partnership with Adidas.

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Free agent guard Malik Beasley, who averaged 16.3 points and hit a franchise-record 319 threes for Detroit last season, joined the Cangrejeros de Santurce in Puerto Rico's BSN league. The team, owned by reggaeton star Bad Bunny, starts its season in March, offering Beasley a stage to stay ready for NBA free agency. His offseason stalled due to an NBA probe into suspicious prop bets on his stats and a related FBI investigation, though his camp says he's not a target or charged, leaving teams cautious.

Key Takeaway

From setting Pistons three-point records to suiting up for Bad Bunny's Crabbers, Malik Beasley's detour to Puerto Rico keeps his game sharp while an NBA gambling investigation lingers.

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Twitter user @barbarismcrit labeled an opinion on Puerto Rican artist Benito as 'too woke,' sparking discussions on whether criticism portraying Benito as a conquistador or privileged due to his whiteness is woke, ignorant, or xenophobic. Commenters debated power dynamics between Puerto Rico and the US, rejecting the notion that Benito's perceived whiteness grants privilege in that context. The conversation highlighted disagreements on applying US-centric worldviews to Latin America and accusations of hypocrisy among critics.

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In a widely viewed video clip, Bukele highlighted El Salvador's dramatic shift from 53 homicides per 100,000 in 2018 to a record-low 1.3 in 2025, crediting his state of emergency and mega-prisons like CECOT that provide medical care and cut gang operations. He accused NGOs of ignoring atrocities against innocents—like a girl who lost her arms to a gang bomb—while focusing on jailed suspects, noting prisoner death rates are even lower than in the general population. Critics from Human Rights Watch and Amnesty International report over 85,000 arbitrary arrests and 470 custody deaths since 2022, as Kast praised the model for Chile.

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President Nayib Bukele didn't hold back when a journalist pressed him on human rights concerns during his meeting with Chile's president-elect José Antonio Kast. He flipped the script, asking why NGOs overlooked victims of gang violence for years.

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The attack happened Monday night, February 9, 2026, at Vitafuerte Fitness Center in Cartago, Costa Rica, where 34-year-old Jeffrey Giovanny Araya Achio, known as 'Saya,' died from shots to his head, neck, and back. Investigators link it to gang turf wars over drugs in the La Unión area; Araya had a criminal record including robbery and weapons charges and had just left prison. The video spread online with false claims it was from Las Vegas, but locals and facts confirmed the Costa Rican origin amid rising regional violence.

Key Takeaway

A helmeted gunman walked into a busy gym, calmly approached Jeffrey Araya on the leg press, and fired 16 shots as shocked workout partners froze.

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Giuffre died by suicide on April 25, 2025, at age 41, amid personal struggles including losing custody of her children and a bus accident; her family confirmed the cause, though her father's doubts and a 2019 post denying suicidal thoughts have fueled theories of foul play. Journalist Michael Tracey recently called her claims unreliable, citing court reprimands and similarities to fiction, while supporters highlight her settlements with Prince Andrew and Ghislaine Maxwell's conviction. Her legacy lives on in 'Virginia's Law,' a new bill to scrap statutes of limitations on civil sex abuse claims, introduced February 10, 2026, and backed by her family and Senate Majority Leader Chuck Schumer.

Key Takeaway

Virginia Giuffre, a key Epstein accuser, took her own life on her Western Australia farm last year, leaving behind a family statement mourning her as a lifelong victim of abuse.

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Iliman Ndiaye's first-half penalty gave Everton the lead, but quick second-half goals from Rayan Aït-Nouri and Amine Adli turned the match, worsened by a red card to Jake O’Brien. Fans highlight visible gaps despite official crowds over 50,000 and a claimed 20,000-plus season ticket waiting list, blaming midweek timings, transport woes, and high prices for the morgue-like atmosphere. Manager David Moyes points to poor scoring and sloppy defense, while some defend the £800 million venue as key to the club's future, noting Goodison Park's own poor record last season.

Key Takeaway

Empty blue seats dotted the gleaming Hill Dickinson Stadium as Everton fell 2-1 to Bournemouth, extending their home winless streak to six games.

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Bad Bunny performed a primarily Spanish-language Super Bowl LX halftime show at Levi's Stadium in Santa Clara, featuring themes of unity across the Americas with flags from multiple countries, an inspirational speech on self-belief, dancers dressed as plants, a traditional Puerto Rican wedding on stage, and a closing 'God Bless America.' Lady Gaga joined as a surprise guest for a salsa version of 'Die With a Smile,' while the show drew a record 135.4 million viewers and sparked widespread social media debate.

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The pop star, fresh off her 2025 album Man's Best Friend, launched apparel, accessories, and home goods on her official store February 13, with nods to tracks like 'House Tour.' Standouts include the $45 House Tour Door Mat quoting 'Do you want the house tour? Take your shoes off!' which sold out fast, and items like the $30 Dreams Come True Lace Panty Coin Purse and $25 When Did You Get Hot? Heart Shot Glasses. Fans love the flirty, unserious vibe—one joked about swapping dying flowers for this swag—most pieces are pre-orders shipping February 27 with free U.S. shipping over $50.

Key Takeaway

Sabrina Carpenter timed her latest merch drop perfectly for February 14, turning cheeky song lyrics into door mats, tees, and shot glasses that fans can't get enough of.

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