Architectural Record
In the December 2023 Issue: The Las Vegas Sphere, Arts + Culture, RECORD Products of the Year + more
593.934
Followers
7.712
Following
14.713
Tweets
10,1
Avg Engagement
5.655
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @ArchRecord's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-01-28
- Verification:No
- Location:New York City
Data Summary
- Tweets Analyzed:3.249
- Avg Likes per Tweet:8,1
- Avg Retweets per Tweet:2,0
- Followers Analyzed:50.000
Engagement Analysis
Based on 3.249 tweetsAverage engagement per tweet is around 121 likes and 56 retweets, indicating a moderately engaged audience. The content is well-received and shared within the niche community.
8,1
Avg Likes/Tweet
2,0
Avg Retweets/Tweet
26.263
Total Likes
6.581
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
6
Median Likes
1
Median Retweets
12
75th Percentile
478
Top Tweet
0,02
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
96,9%
Original
2,2%
Replies
0,8%
Retweets
0,1%
Quotes
0,0%
Threads
43,5%
With Media
99,0%
With Links
20,9%
With #Tags
53,8%
With @Mentions
1,7%
With Emojis
210
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0,02
Reply/Original Ratio
0,08
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
97,4%
Weekday Posts
2,6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3.249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 26 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3.249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50.000 followersThe audience includes architecture professionals, design enthusiasts, and culture lovers. They are likely interested in sustainability, urban design, and contemporary architecture.
Average
Audience Quality
26,6%
Suspicion Index
30,8%
Low-Quality %
17
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
35,7%
Empty Bio
36,9%
<10 Tweets
9,7%
Mass Following (>2K)
0,0%
New (<90 days)
55,9%
Low Ratio (<0.1)
0,0%
New (<180 days)
78,8%
No URL
25,9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
25.030.311
Total Potential Reach
17
Median Follower Reach
98
75th Percentile Reach
4,0%
>1K followers
0,5%
>10K followers
0,1%
>50K followers
0,1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
39,9%
Creators
19.929 accounts
23,2%
Consumers
11.625 accounts
36,9%
Dormant
18.446 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
410
Verified Followers
0.41% of total
11.151
Protected Accounts
11.04% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @6BillionPeople | 2.036.712 | - | - |
| @RobertAlai | 1.853.910 | Politician | Tech, Politics, Auditing |
| @rogerhamilton | 928.961 | Entrepreneur | education, entrepreneurship, futurism |
| @ZachBoychuk | 829.869 | Hockey Player | Hockey, Meme/NFT Trading, Ethereum |
| @WipeHomophobia | 697.173 | - | - |
| @TeenagerBook | 685.461 | Inspirational Quotes | Inspirational quotes, Motivational quotes, Business growth |
| @DaveVescio | 539.290 | Actor | Movies, Art, Transformation |
| @djkingassassin | 474.436 | DJ | Music, Club, Producer |
| @rubensmenin | 469.116 | Entrepreneur | Real estate, banking, construction |
| @montebourg | 437.784 | Politician | Entrepreneurship, Politics, Presidential Election |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
59.549
Followers With Bio
41.449
Followers Without Bio
58.96%
% With Bio
41.04%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3.249 analyzed1.168
Combined Engagement
793
Total Likes
375
Total Retweets
234
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
0%
With Hashtags
60%
With @Mentions
100%
With Links
Topical Analysis:
Winners of the 2021 @PritzkerPrize Anne Lacaton and Jean-Philippe Vassal are lauded for their "radical delicacy," and balancing a respectful and straightforward approach to the built environment. https://t.co/d0fHFqgSCv https://t.co/tDqRxIZBX9
An architect, author, teacher, and one of the most distinctive voices for social justice and sustainability in the design of the urban environment, Michael Sorkin has died at the age of 71 in New York after contracting coronavirus. https://t.co/oNLRK8FlmE https://t.co/hvzv4HzE6t
Inside Zaha Hadid Architects' new curving glass Leeza SOHO tower in Beijing is a swirling, soaring atrium that fosters transparency and connectivity. https://t.co/yOfGi2u698 Photo © Hufton + Crow https://t.co/iVR4E4EtdM
.@MariamKamara, founder of @AtelierMasomi, has unveiled her design for a cultural center in Niamey, Niger. She developed the project with @DAdjaye’s guidance through the @ROLEX Mentor and Protégé Arts Initiative. https://t.co/QTIokIBZd0 https://t.co/tSERmVTWY4
.@PritzkerPrize: Yvonne Farrell and Shelley McNamara of Grafton Architects Win 2020 Award https://t.co/q9GsYa7iIF https://t.co/jg8n2r8FvC
Key Insights & Takeaways
The account frequently highlights award-winning architects and their projects, emphasizing innovation and sustainability. It shares in-depth content about notable buildings and cultural landmarks, providing educational value. The use of verified accounts and industry-related topics suggests a focus on credibility and professional relevance.
Strengths
- + Established follower base of 593.934
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @ArchRecord reveals an growing Twitter presence with 593.934 followers. The account demonstrates a content-creator strategy, averaging 10,1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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