Big Machine Label Group
Coming to you from the BMLG offices in Nashville, TN to share our love of #CountryMusic & keep you updated with the latest from all of our artists.
83.914
Followers
28.708
Following
19.993
Tweets
64,5
Avg Engagement
718
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @BigMachine's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-01-12
- Verification:No
- Location:Nashville, TN
Data Summary
- Tweets Analyzed:3.196
- Avg Likes per Tweet:10,2
- Avg Retweets per Tweet:54,4
- Followers Analyzed:10.000
Engagement Analysis
Based on 3.196 tweetsThe account has an average of 552 likes and 110 retweets per tweet, indicating moderate engagement. The verified status is low at 1.6%, suggesting a mix of real and possibly bot accounts.
10,2
Avg Likes/Tweet
54,4
Avg Retweets/Tweet
32.496
Total Likes
173.713
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
5
Median Retweets
33
75th Percentile
56.696
Top Tweet
0,77
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
40,0%
Original
1,7%
Replies
50,6%
Retweets
7,7%
Quotes
0,0%
Threads
0,3%
With Media
97,7%
With Links
49,5%
With #Tags
91,0%
With @Mentions
51,8%
With Emojis
167
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0,04
Reply/Original Ratio
0,15
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
89,1%
Weekday Posts
10,9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3.196 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1.617 retweets (51% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3.196 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10.000 followersThe primary audience is country music fans and followers of Big Machine Label Group artists. The audience is likely interested in music news, artist updates, and limited edition releases.
Good
Audience Quality
18,9%
Suspicion Index
17,2%
Low-Quality %
89
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
25,3%
Empty Bio
15,5%
<10 Tweets
20,0%
Mass Following (>2K)
0,0%
New (<90 days)
36,5%
Low Ratio (<0.1)
0,0%
New (<180 days)
72,0%
No URL
9,1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
26.527.865
Total Potential Reach
89
Median Follower Reach
363
75th Percentile Reach
11,2%
>1K followers
1,9%
>10K followers
0,6%
>50K followers
0,4%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
64,0%
Creators
6.400 accounts
20,5%
Consumers
2.053 accounts
15,5%
Dormant
1.547 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
161
Verified Followers
1.61% of total
1.140
Protected Accounts
11.4% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @scooterbraun | 3.584.702 | Music Manager | Music, Philanthropy, Entertainment |
| @ladya | 2.254.436 | Musicians | Music, Country, Band |
| @amazonmusic | 1.974.622 | Music Streaming | Music, Podcasts, Livestreams |
| @JDaIey | 1.245.785 | Owner | Esports, Gaming, Sponsorship |
| @ZachBoychuk | 827.725 | Hockey Player | Hockey, Meme/NFT Trading, Ethereum |
| @solalexasch | 681.412 | Musician | Music, Travel, Tattoos |
| @paul_steele | 645.229 | Travel Blogger | Travel, hiking, photography |
| @saraevansmusic | 489.971 | Singer | Music, Family, Faith |
| @Motorsport | 426.283 | Motorsport News | Racing, Content, Prime |
| @TheChrisWoodard | 408.503 | Video Editor | Gamer, NHL fan, Horror movie lover |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7.473
Followers With Bio
2.527
Followers Without Bio
74.73%
% With Bio
25.27%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3.196 analyzed98.709
Combined Engagement
0
Total Likes
98.709
Total Retweets
19.742
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @taylorswift13: I said in an interview 13 years ago "I'm just hoping that I have a second album that does as well as the first & someday get to be a headliner, & always be the same person that I started out as.” Scrolling through your posts has me feeling all the feeli
RT @ThomasRhett: Excited to share that I will now be paying for 3 weddings😂 I feel so blessed to say that our third child is on the way and it’s a girl!! I love you so much @laur_akins. WG and AJ, y’all are gonna be the best big sisters! Bring on the crazy https://t.co/f1Im0RAySO
RT @Bell_LetsTalk: Did you hear?! We’ve surpassed 25 million texts, calls, tweets using #BellLetsTalk, views of our official Bell Let’s Talk day video on social media, and uses of our Bell Let’s Talk Facebook frame and Snapchat filter. Thank you to everyone for your outstanding e
RT @justinbieber: Had some fun the other night in the studio with @FLAGALine . Made a #countryremix of #yummy. Dropping it at midnight tonight. 🤠 https://t.co/zrorTn5kYh
RT @katyperry: 10.18.22 @ThomasRhett https://t.co/GPAQ1NjRRH
Key Insights & Takeaways
The account frequently shares label statements and announcements, which may indicate a strategic focus on brand visibility. Limited edition vinyl releases are a key part of the content, suggesting an effort to attract collectors and dedicated fans. High follower count with moderate engagement suggests a large reach but not necessarily high interaction rates.
Strengths
- + Established follower base of 83.914
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @BigMachine reveals an growing Twitter presence with 83.914 followers. The account demonstrates a content-creator strategy, averaging 64,5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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