Office for National Statistics (ONS)
The UK's largest independent producer of official statistics and the recognised national statistical institute of the UK. Contact info https://www.ons.gov.uk/aboutus/contactus/generalandstatisticalenquiries
354.556
Followers
996
Following
35.696
Tweets
26,1
Avg Engagement
2.626
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @ONS's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2010-11-24
- Verification:Yes
- Location:UK
Data Summary
- Tweets Analyzed:3.250
- Avg Likes per Tweet:15,3
- Avg Retweets per Tweet:10,8
- Followers Analyzed:50.000
Engagement Analysis
Based on 3.250 tweetsOn average, @ONS tweets receive around 576 likes and 416 retweets, indicating moderate to high engagement. Their top tweets often focus on health and demographic data, which resonate well with followers.
15,3
Avg Likes/Tweet
10,8
Avg Retweets/Tweet
49.616
Total Likes
35.258
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
5
Median Likes
3
Median Retweets
21
75th Percentile
2.246
Top Tweet
0,07
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
22,2%
Original
72,9%
Replies
4,2%
Retweets
0,7%
Quotes
0,0%
Threads
0,0%
With Media
74,1%
With Links
26,9%
With #Tags
17,6%
With @Mentions
42,3%
With Emojis
216
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
3,29
Reply/Original Ratio
0,18
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
99,8%
Weekday Posts
0,2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3.250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 135 retweets (4% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3.250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50.000 followersThe primary audience includes policymakers, researchers, and the general public interested in official statistics. They also engage with media and journalists seeking data for reporting.
Average
Audience Quality
20,8%
Suspicion Index
23,9%
Low-Quality %
92
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
35,9%
Empty Bio
17,9%
<10 Tweets
17,4%
Mass Following (>2K)
0,0%
New (<90 days)
39,7%
Low Ratio (<0.1)
0,0%
New (<180 days)
82,2%
No URL
12,0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
72.432.843
Total Potential Reach
92
Median Follower Reach
383
75th Percentile Reach
12,5%
>1K followers
1,5%
>10K followers
0,3%
>50K followers
0,1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
65,5%
Creators
32.748 accounts
16,6%
Consumers
8.314 accounts
17,9%
Dormant
8.938 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1.836
Verified Followers
1.82% of total
13.930
Protected Accounts
13.79% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14.103.627 | Wrestler | Wrestling, Motivation, Self-promotion |
| @rimamaktabi | 2.797.969 | Journalist | News, WEF, Journalism |
| @ThisisDavina | 2.708.480 | TV Presenter | Fitness, Wellness, TV |
| @stats_feed | 1.466.631 | Statistician | Statistics, Lies, Data |
| @SinghLions | 1.334.726 | Restaurateur | Food, Travel, Influencer |
| @SadiqKhan | 1.153.535 | Politician | Politics, Environment, London |
| @Declaracion | 905.440 | - | - |
| @realrossnoble | 812.170 | Comedian | comedy, international, man |
| @DHSCgovuk | 695.860 | Government Agency | Health, Social Care, Independence |
| @eyemagazine | 648.695 | Editor | Design, Typography, Magazine |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
65.030
Followers With Bio
35.967
Followers Without Bio
64.39%
% With Bio
35.61%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3.250 analyzed7.380
Combined Engagement
4.294
Total Likes
3.086
Total Retweets
1.476
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
0%
With @Mentions
80%
With Links
Topical Analysis:
14,530 deaths were registered in England and Wales in the week ending 23 December 2022 (Week 51). This was 20.7% above the five-year average (2,493 excess deaths). ➡️ https://t.co/Ol9GQBf9zW https://t.co/vaYwcXpB3A
11,584 deaths were registered in England and Wales in the week ending 31 Mar 2023 (Week 13), 20.9% above the five-year average (2,004 excess deaths). ▪️10,856 in England (21.5% above, 1,922 excess deaths) ▪️708 in Wales (13.4% above, 83 excess deaths) ➡️ https://t.co/zc2ICRWSCf
Groceries that have increased in price in the last year include: 🌶 vegetable oil by 65% 🍝 pasta by 60% ☕️ tea by 46% 🍟 chips by 39% 🍞 bread by 38% 🍪 biscuits by 34% In the last five months: 🌶 vegetable oil by 46% 🍟 chips by 24% 🍞 bread by 22% https://t.co/ySo3Cahwl9
We’ve released new #Census2021 data on religion in England and Wales. 46.2% said they were “Christian” – less than half of the population for the first time. This was a decrease from 59.3% in 2011, but still the most common response. ➡️ https://t.co/Nv6VDkSO9i https://t.co/H
London remained the most ethnically diverse region of England. 36.8% of people identified as “White: English, Welsh, Scottish, Northern Irish or British” in 2021 – down from 44.9% in 2011.
Key Insights & Takeaways
Their content often highlights public health trends, such as excess deaths during specific periods. They share detailed census data, providing insights into population demographics and religious trends. They maintain a professional tone, focusing on factual reporting and official statistics.
Strengths
- + Established follower base of 354.556
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @ONS reveals an growing Twitter presence with 354.556 followers. The account demonstrates a conversation-first approach, averaging 26,1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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