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Adidas announced 26-year-old Mexican singer and rapper Peso Pluma—real name Hassan Emilio Kabande Laija—as its newest brand partner on Friday via Instagram. Known for corridos tumbados and his Grammy-winning album Génesis, Pluma has 43 million monthly Spotify listeners and global hits like 'Ella Baila Sola.' He called it a childhood dream to represent the three stripes for Mexico and his culture, while Adidas praised his authenticity and pride. The deal joins stars like Bad Bunny, with fans eyeing future signature sneakers amid Pluma's L.A. All-Star performance tonight.

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Peso Pluma grinned cheekily in a photo, a gloved hand pretending to shave stripes into his bushy eyebrows. The playful images marked his new partnership with Adidas.

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Released on February 10, 2023, via Warp Records, the 15-track album mixes ambient pop, R&B, breakbeats, and 2-step garage to explore queer Black womanhood, love, isolation, community, and transcendence. Executive produced by Kelela and Asmara with contributions from Yo van Lenz, LSDXOXO, and BAMBII, it earned Pitchfork's Best New Music nod with an 8.4 score and 86/100 on Metacritic, building a devoted following despite modest chart peaks. On its anniversary, fans call it their all-time favorite, share Erykah Badu queuing it up, and testify how it changed their lives—while tracks like 'Contact' and 'Bruises' still draw first-time listeners.

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Three years after Kelela dropped her introspective gem Raven, fans are sharing moody collages and life-changing stories to honor its watery depths.

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Free agent guard Malik Beasley, who averaged 16.3 points and hit a franchise-record 319 threes for Detroit last season, joined the Cangrejeros de Santurce in Puerto Rico's BSN league. The team, owned by reggaeton star Bad Bunny, starts its season in March, offering Beasley a stage to stay ready for NBA free agency. His offseason stalled due to an NBA probe into suspicious prop bets on his stats and a related FBI investigation, though his camp says he's not a target or charged, leaving teams cautious.

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From setting Pistons three-point records to suiting up for Bad Bunny's Crabbers, Malik Beasley's detour to Puerto Rico keeps his game sharp while an NBA gambling investigation lingers.

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Twitter user @barbarismcrit labeled an opinion on Puerto Rican artist Benito as 'too woke,' sparking discussions on whether criticism portraying Benito as a conquistador or privileged due to his whiteness is woke, ignorant, or xenophobic. Commenters debated power dynamics between Puerto Rico and the US, rejecting the notion that Benito's perceived whiteness grants privilege in that context. The conversation highlighted disagreements on applying US-centric worldviews to Latin America and accusations of hypocrisy among critics.

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At the Grammys on February 1, 2026, Eilish won Song of the Year for 'Wildflower' and criticized U.S. immigration policies, prompting Pavlou to launch a crowdfunding campaign for a flight to her $3-4 million Malibu property on Tongva ancestral land. His initial GoFundMe, seeking AUD $4,000 for travel, raised nearly $3,000 before removal, so he switched to GiveSendGo and invited Tongva members to join, quipping about presenting a title deed. Pavlou frames it as satire on borders and property rights, with plans to pitch a tent in her driveway if needed, while reactions divide between seeing it as clever activism or harassment.

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Billie Eilish used her Grammy moment to declare 'no one is illegal on stolen land'—now Australian activist Drew Pavlou is testing that idea by planning to camp out at her beach house.

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Immunefi, the top bug bounty platform safeguarding $180 billion across 650 protocols, confirmed the payout on Wednesday, praising ily2's flawless record of three validated submissions. This marks one of the largest single web3 bounties in recent years, boosting ily2 to No. 8 on the leaderboard with $3.03 million total earnings. Details of the bug and project stay confidential to aid fixes, but the win highlights how ethical hackers protect billions from exploits like the $625 million Ronin incident.

Key Takeaway

A security researcher named ily2 just pocketed $3 million for spotting a devastating flaw in a smart contract, preventing what could have been a massive hack.

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Bad Bunny performed a primarily Spanish-language Super Bowl LX halftime show at Levi's Stadium in Santa Clara, featuring themes of unity across the Americas with flags from multiple countries, an inspirational speech on self-belief, dancers dressed as plants, a traditional Puerto Rican wedding on stage, and a closing 'God Bless America.' Lady Gaga joined as a surprise guest for a salsa version of 'Die With a Smile,' while the show drew a record 135.4 million viewers and sparked widespread social media debate.

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The country-rap star won Best Contemporary Country Album for Beautifully Broken and Best Country Duo/Group Performance for 'Amen' with Shaboozey at the February 1 Grammys. Old photos from Noem praising his music and heart resurfaced after her appointment as Homeland Security Secretary, fueling online anger tied to ICE shootings in Minneapolis. Jelly Roll called himself a 'dumb redneck' disconnected from news to focus on sobriety, insisting he's not political, while supporters note the photos predate her cabinet role and highlight his redemption story from addiction and prison.

Key Takeaway

Jelly Roll hugged it out with then-Governor Kristi Noem on a South Dakota tarmac in 2024, a friendly welcome before his Sturgis concert. Now, those images have fans calling for boycotts amid her role in recent ICE controversies.

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J. Cole dropped his surprise double-disc album *The Fall-Off* on February 6, a 24-track, 101-minute project praised for storytelling but criticized for length. Bad Bunny headlined the Super Bowl LX halftime show on February 8 at Levi's Stadium, celebrating Latino culture with guests like Lady Gaga and Ricky Martin amid widespread praise and some conservative backlash. Kendrick fans face accusations of calling Cole's work 'mid' or 'boring' due to 2024 beefs with him and Drake, though many deny hating Bad Bunny and point to other critics; the clash underscores hip-hop's deep fan loyalties.

Key Takeaway

A bold claim called Kendrick Lamar's fans the worst in music history for allegedly dismissing J. Cole's new album and Bad Bunny's Super Bowl show. Tensions from last year's rap beefs are fueling the fire.

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Released January 26, 2024, amid rising tensions, 'HISS' debuted with 29.2 million streams, marking Megan's first solo No. 1 and the first female rap debut at the top since Lauryn Hill in 1998. Nicki Minaj responded same-day with 'Big Foot,' which peaked at No. 23 amid backlash. On the anniversary, fans noted no solo female rapper has topped the Hot 100 since, with Hotties celebrating Megan's lasting impact and Barbz crediting the feud for bigger rap moments.

Key Takeaway

Two years ago, Megan Thee Stallion unleashed 'HISS' at No. 1 on the Hot 100, firing lyrics fans quickly linked to Nicki Minaj's Roman persona.

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The surreal 'Yonkers' video premiered on February 10, 2011, directed by Tyler under his Wolf Haley alias as the lead single for his album Goblin. It captured Odd Future's chaotic energy, racking up over 150 million views and helping the album debut at No. 5 on the Billboard 200. On the 15th anniversary, people shared memories of its raw visuals, Tyler's evolution to Grammy wins for Igor and Chromakopia, and early controversies over edgy lyrics that linger in discussions today.

Key Takeaway

Fans still cringe and laugh remembering Tyler eating a live cockroach on camera, then staging his own dramatic end in that stark black-and-white room.

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The pop star, fresh off her 2025 album Man's Best Friend, launched apparel, accessories, and home goods on her official store February 13, with nods to tracks like 'House Tour.' Standouts include the $45 House Tour Door Mat quoting 'Do you want the house tour? Take your shoes off!' which sold out fast, and items like the $30 Dreams Come True Lace Panty Coin Purse and $25 When Did You Get Hot? Heart Shot Glasses. Fans love the flirty, unserious vibe—one joked about swapping dying flowers for this swag—most pieces are pre-orders shipping February 27 with free U.S. shipping over $50.

Key Takeaway

Sabrina Carpenter timed her latest merch drop perfectly for February 14, turning cheeky song lyrics into door mats, tees, and shot glasses that fans can't get enough of.

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