Warner Bros. Discovery

Warner Bros. Discovery

@wbd

The official account of Warner Bros. Discovery, a premier, global entertainment company offering the most dynamic media & streaming experience in the world.

https://www.wbd.com/ Joined 2009-02-26 Date of Analysis: Ara 16, 2025

164.006

Followers

3.630

Following

17.966

Tweets

94,3

Avg Engagement

1.249

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @wbd's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-02-26
  • Verification:Yes
  • Location:Not specified

Data Summary

  • Tweets Analyzed:3.237
  • Avg Likes per Tweet:51,5
  • Avg Retweets per Tweet:42,8
  • Followers Analyzed:50.000

Engagement Analysis

Based on 3.237 tweets

The account maintains a high average engagement rate with likes and retweets, indicating strong audience interaction. Its tweets often include links to official content and announcements.

51,5

Avg Likes/Tweet

42,8

Avg Retweets/Tweet

166.676

Total Likes

138.666

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

3

Median Likes

3

Median Retweets

35

75th Percentile

21.926

Top Tweet

0,58

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

54,3%

Original

2,7%

Replies

34,4%

Retweets

8,5%

Quotes

0,0%

Threads

0,4%

With Media

70,8%

With Links

50,7%

With #Tags

85,7%

With @Mentions

21,2%

With Emojis

190

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0,05

Reply/Original Ratio

0,25

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

94,9%

Weekday Posts

5,1%

Weekend Posts

Top Hashtags

#projectcat (59) #sharkweek (55) #discoveryrise (55) #discoveryplus (54) #turnupfighthunger (46) #discoveryimpact (42) #tca19 (35) #90dayfiance (34) #streamwhatyoulove (32) #tca20 (25)

Most Mentioned

@discovery (415) @discoveryplus (414) @foodnetwork (322) @hgtv (309) @tlc (172) @discoveryinctv (137) @owntv (105) @travelchannel (99) @animalplanet (95) @discoveryid (81)

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Content Strategy Analysis

Based on 3.237 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1.759 (54%)
Replies 87 (3%)
Retweets 1.115 (34%)
Quote Tweets 276 (9%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1.115 retweets (34% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3.237 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50.000 followers

The primary audience includes fans of entertainment content, media consumers, and industry professionals. It also targets potential investors and partners interested in the company's growth.

Average

Audience Quality

24,2%

Suspicion Index

24,9%

Low-Quality %

45

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

35,1%

Empty Bio

21,3%

<10 Tweets

16,6%

Mass Following (>2K)

0,0%

New (<90 days)

55,2%

Low Ratio (<0.1)

0,0%

New (<180 days)

81,6%

No URL

14,7%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

134.116.810

Total Potential Reach

45

Median Follower Reach

197

75th Percentile Reach

6,7%

>1K followers

1,2%

>10K followers

0,4%

>50K followers

0,2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

62,4%

Creators

31.213 accounts

16,3%

Consumers

8.144 accounts

21,3%

Dormant

10.643 accounts

598

Verified Followers

1,2% of total

8,5%

Professional Bios

founder, dev, analyst, etc.

0,08

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Los Angeles, CA (371) United States (358) India (229) London, England (166) New York, NY (158) Atlanta, GA (153) Brasil (136) California, USA (134) México (133) São Paulo, Brasil (120)

919

Verified Followers

0.91% of total

12.650

Protected Accounts

12.53% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14.101.019 Wrestler Wrestling, Motivation, Self-promotion
@funnyordie 12.874.541 Comedy Comedy, Entertainment, Humor
@rioferdy5 11.602.532 Footballer Football, Media, Commercial
@GameOfThrones 8.132.811 TV Show fantasy, TV series, prequel
@FoodNetwork 6.041.385 Culinary TV cooking, baking, streaming
@IAmJericho 3.598.309 Wrestler Wrestling, Music, Comedy
@GuyFieri 3.529.111 Chef Food, Flavor, Cooking
@HBO 3.311.494 Entertainment TV shows, movies, streaming
@jaketapper 3.162.516 Journalist News, Politics, Journalism
@travelchannel 3.145.677 Travel TV Travel, Adventure, Exploration

Top Keywords in Follower Bios

love (3.917) life (2.401) lover (1.641) music (1.592) dc (1.310) tv (1.235) world (1.228) movies (1.150) sports (1.000) live (971)

Top Hashtags in Follower Bios

#restorethesnyderverse (715) #releasetheayercut (239) #zacksnydersjusticeleague (122) #makethebatfleckmovie (100) #dc (93) #blacklivesmatter (81) #1 (74) #blm (62) #travel (58) #marvel (56)

62.540

Followers With Bio

38.456

Followers Without Bio

61.92%

% With Bio

38.08%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3.237 analyzed

64.300

Combined Engagement

16.716

Total Likes

47.584

Total Retweets

12.860

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

60%

With @Mentions

40%

With Links

Topical Analysis:

Company Announcements Entertainment News Streaming Content Promotion Leadership Changes Media Partnerships

Key Insights & Takeaways

The account frequently shares major announcements about company mergers and leadership changes. It promotes streaming content and highlights new releases to drive viewer interest. Engagement is consistent, suggesting a loyal and active audience interested in entertainment news.

Strengths

  • + Established follower base of 164.006
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @wbd reveals an growing Twitter presence with 164.006 followers. The account demonstrates a content-creator strategy, averaging 94,3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Ara 16, 2025