UW–Madison

On average, tweets receive 1,917 likes and 255 retweets, indicating moderate to high engagement. The content often includes visuals and hashtags, which likely contribute to increased interaction.

The primary audience includes students, alumni, faculty, and sports fans, particularly those connected to the Badgers sports teams. The content appeals to both local and national followers interested in university life and athletics.

The account frequently highlights athletic achievements and team celebrations, which drive engagement. It shares significant campus news, such as the passing of a notable figure, which resonates emotionally with followers. The use of hashtags like #OnWisconsin and collaborations with sports teams like @BadgerVB help reinforce brand identity and community connection.