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The account maintains moderate to high engagement with an average of 310 likes and 55 retweets per tweet. Verified accounts make up 0.8% of its followers, indicating a mix of public figures and general users.

The primary audience is residents of Charleston and the Lowcountry who seek local news and updates. The account also attracts followers interested in politics and community events in the region.

The account frequently shares news about local politics and legal cases, indicating a focus on current events. It highlights community figures and events, suggesting a strong connection to local culture and identity. The use of links in tweets points to additional content or sources, which may be used for deeper engagement or traffic.