hairychesters - Tweet Data Analysis
Tweets Analysis - Keyword: @hairychesters
نُشر في 9 مارس، 2023
نظرة عامة
Tweets covering
9 days
Latest tweet was on
2023-02-20
Earliest tweet was on
2023-02-10
Total number of tweets analysed
50
Average age of authors' accounts
12 years
الملخص
Michael Farmer gave a presentation about Madison Avenue Manslaughter at an IPA conference, discussing the problems within the industry and offering insight into how the industry can grow. Michael also measured agency growth by Revenue-per-Head and found that agencies outside of London have the worst of all worlds with a high cost base and low revenue. The book provided insight into the creative agency revenue structure and is an excellent book that should be read by many.
نمذجة الموضوعات
- Discussions on Madison Avenue Manslaughter by Michael Farmer
- Industry growth, cost cutting, and investing trends
- The importance of brand strategy
- London agencies and revenue per head
- Review of creative agency revenue structure
التحليل العاطفي
The tweets in this thread express a range of emotions, from optimism to frustration to surprise. Many of the tweets discuss Michael Farmer's book, Madison Avenue Manslaughter, which provides an insightful perspective on the creative agency revenue structure. There is a sense of hope that the industry can grow, and that clients will be incentivised towards value creation rather than cost-saving. The discussion also highlights the fact that revenue per head is higher in London, but cost bases remain high, leading to a negative outlook for the industry. Finally, there is a sense of gratitude for the discussion, with one user buying the book based on the conversation.
تحليل الاتجاهات
- Michael Farmer and Madison Avenue Slaughter
- Demand for agency services
- Reframing of how agencies price their services to win business
- Learned lessons from Michael's book
- Reflection on London vs outside London agency performace
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أنواع التغريدات
Number of Retweets
2
4% من الإجمالي
Number of Original tweets
2
4% من الإجمالي
Number of tweets that were Quotes
0
0% من الإجمالي
Number of tweets that were Replies
46
92% من الإجمالي
Number of tweets that contain Hashtags
2
4% من الإجمالي
Number of tweets that contain Mentions
50
100% من الإجمالي
الأجهزة المستخدمة للتغريد
أهم 5 أجهزة
| Source | Count |
|---|---|
| Twitter Web App | 24 |
| Twitter for iPhone | 22 |
| Twitter for Android | 2 |
| Twitter for iPad | 1 |
| Buffer | 1 |
توزيع الأجهزة
أهم 10 حسابات حسب المتابعين
| Username | Name | Bio | Followers count |
|---|---|---|---|
| TheDrum | The Drum | The Drum covers modern marketing, agency business, creativity & the future of media. Marketing’s changing. Don’t miss a beat. | 231252 |
| blairenns | Blair Enns | This isn’t the Blair Enns you’re looking for | 13711 |
| adliterate | richard huntington - Upriser | High octane brand strategist. Strategy is clarity. Author of Feral Thinking. strategy at Saatchi & Saatchi. details on Upriser at https://t.co/vntPLXa28i | 13183 |
| Will_Humphrey | Will Humphrey - Mastodon link in my profile | Proposal Strategist in Consultancy. Ex Advertising/Comms person. APG tutor. Stoke fan/music lover/punner/husband/father. My views don't represent my employer's. | 11989 |
| Andy_Wheatley | Andy Wheatley | Independent Brand Strategist. Brands, politics, sustainability, life & child loss. Happier than that sounds. Half Singaporean. PA to HE Field Marshal JPC. | 3308 |
| AtomicAdMan | Doug Garnett | Business & Marketing. Complexity Science in Business. New Products. Adjunct at @pdxbschool. https://t.co/7u35LDMTb5. Cohost @mktg_podcast with @ShahinKhan. | 2846 |
| Giles_Edwards | Giles Edwards | Founder of …Gasp! @Gasp_4 + @ISOLATEDTalks® Host of Call to Action® #CTAPod https://t.co/vm3bVDtHX2 🏴 COYS | 2735 |
| itsandrewjude | Andrew Jude | Lululemon Husband. Health, Family, Work. In ❤ w/ @mollyrose____. J&J EMEA Media Lead. Tech, media, ents & fitness fanatic. Grateful for all blessings | 2120 |
| keerti_007 | Keerti | A decent human being without fear of heaven, hell or afterlife | RT ≠ endorsement | Views ≠ employer’shttps://t.co/LdDKSbl96q | 1870 |
| cornwalljess | Jessica Morgan | Cornwall native running @carnsightcomms * Powerful, practical PR, content, social for SMEs and agencies * [email protected] * Bath, 50% Welsh, missing sea 🌊 | 1552 |
أهم 10 حسابات حسب المتابَعين
| Username | Name | Bio | Followers count |
|---|---|---|---|
| Will_Humphrey | Will Humphrey - Mastodon link in my profile | Proposal Strategist in Consultancy. Ex Advertising/Comms person. APG tutor. Stoke fan/music lover/punner/husband/father. My views don't represent my employer's. | 6534 |
| cornwalljess | Jessica Morgan | Cornwall native running @carnsightcomms * Powerful, practical PR, content, social for SMEs and agencies * [email protected] * Bath, 50% Welsh, missing sea 🌊 | 4322 |
| TheDrum | The Drum | The Drum covers modern marketing, agency business, creativity & the future of media. Marketing’s changing. Don’t miss a beat. | 2873 |
| conroy_julia | Julia Conroy | PR and communications consultant working with creative and media agencies. Former International PR & Marketing Director at @Digitas_UK. Former VP at @BloomUK. | 2720 |
| Andy_Wheatley | Andy Wheatley | Independent Brand Strategist. Brands, politics, sustainability, life & child loss. Happier than that sounds. Half Singaporean. PA to HE Field Marshal JPC. | 2176 |
| MissingGreece | Sherry Russell 🌻🇺🇦🌻 | I acknowledge that I live, work and play in the traditional territories of the Blackfoot Confederacy | 1560 |
| adliterate | richard huntington - Upriser | High octane brand strategist. Strategy is clarity. Author of Feral Thinking. strategy at Saatchi & Saatchi. details on Upriser at https://t.co/vntPLXa28i | 1410 |
| TomLewis_CPI | Tom Lewis | Commercial Performance Improvement. And occasional wine tasting. Ex-adland; now Private Equity. | 947 |
| MediaCatMag | MediaCat Magazine | An online publication exploring marketing and media change. We look at brands, marketing, media, culture and people. | 891 |
| htbagorilla | David Meikle | Author of 'How to Buy a Gorilla' - fixer of advertising problems to do with people, work and money, and Founder of The HTBAG Co. https://t.co/I6Ye1021bg POL | 771 |
المستخدمون الأكثر نشاطاً
| Username | Bio | Number of tweets |
|---|---|---|
| TomLewis_CPI | Commercial Performance Improvement. And occasional wine tasting. Ex-adland; now Private Equity. | 12 |
| Giles_Edwards | Founder of …Gasp! @Gasp_4 + @ISOLATEDTalks® Host of Call to Action® #CTAPod https://t.co/vm3bVDtHX2 🏴 COYS | 6 |
| keerti_007 | A decent human being without fear of heaven, hell or afterlife | RT ≠ endorsement | Views ≠ employer’shttps://t.co/LdDKSbl96q | 6 |
| itsandrewjude | Lululemon Husband. Health, Family, Work. In ❤ w/ @mollyrose____. J&J EMEA Media Lead. Tech, media, ents & fitness fanatic. Grateful for all blessings | 6 |
| BernardJansen | Marketing consultant to entrepreneurial companies in Africa. | 4 |
| Andy_Wheatley | Independent Brand Strategist. Brands, politics, sustainability, life & child loss. Happier than that sounds. Half Singaporean. PA to HE Field Marshal JPC. | 3 |
| htbagorilla | Author of 'How to Buy a Gorilla' - fixer of advertising problems to do with people, work and money, and Founder of The HTBAG Co. https://t.co/I6Ye1021bg POL | 2 |
| blairenns | This isn’t the Blair Enns you’re looking for | 1 |
| cornwalljess | Cornwall native running @carnsightcomms * Powerful, practical PR, content, social for SMEs and agencies * [email protected] * Bath, 50% Welsh, missing sea 🌊 | 1 |
| conroy_julia | PR and communications consultant working with creative and media agencies. Former International PR & Marketing Director at @Digitas_UK. Former VP at @BloomUK. | 1 |
التغريدات اليومية
أهم 10 تغريدات حسب إعادة التغريد
| ID | Text | Retweet count |
|---|---|---|
| 1625424651236040704 | John Lewis never knowingly under-advertised, but it’ll take more than ads to save it. @hairychesters from Harbour spoke to @TheDrum https://t.co/pBcKjiUuKM | 1 |
| 1627604043919986688 | @blairenns @Giles_Edwards @keerti_007 @BernardJansen @itsandrewjude @Slightly_Random @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @sarahspoon @Andy_Wheatley @dereklwalker @AtomicAdMan @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @andymturner @leegrunnell @StratScorpion @herdmeister … | 0 |
| 1627355430073561088 | @keerti_007 @blairenns @Giles_Edwards @TomLewis_CPI @BernardJansen @itsandrewjude @Slightly_Random @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @sarahspoon @Andy_Wheatley @dereklwalker @AtomicAdMan @bruceclarkprof @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @andymturner @leegrunnell @StratScorpion @herdmeister … | 0 |
| 1626049909978693632 | @TomLewis_CPI @Slightly_Random @blairenns @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @keerti_007 @sarahspoon @Andy_Wheatley @dereklwalker @AtomicAdMan @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @andymturner @leegrunnell @StratScorpion @BernardJansen @herdmeister … | 0 |
| 1626045910215020544 | @adliterate @TomLewis_CPI @blairenns @power_lp @Slightly_Random @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @keerti_007 @sarahspoon @Andy_Wheatley @The_IPA I’m more surprised most Ad people don’t bother to learn a thing … | 0 |
| 1626045707403595778 | @TomLewis_CPI @blairenns @power_lp @Slightly_Random @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @keerti_007 @sarahspoon @Andy_Wheatley I recognise everything | 0 |
| 1624447167992680449 | Hope will save us all, hopefully https://t.co/FlWdwD2841 What does #hope over fear mean for marketing? @hairychesters investigates #brands #advertising | 0 |
| 1624445492384960513 | @TomLewis_CPI @blairenns @power_lp @Slightly_Random @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @sarahspoon @Andy_Wheatley Sorry late to this thread. Will give it a listen and get back here. | 0 |
| 1624426281650597888 | @TomLewis_CPI @andymturner @AtomicAdMan @Slightly_Random @blairenns @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @keerti_007 @sarahspoon @Andy_Wheatley @dereklwalker @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @leegrunnell @StratScorpion @herdmeister @RachAldighieri … | 0 |
| 1624425717856448513 | @BernardJansen @andymturner @AtomicAdMan @Slightly_Random @blairenns @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @keerti_007 @sarahspoon @Andy_Wheatley @dereklwalker @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @leegrunnell @StratScorpion @herdmeister @RachAldighieri … | 0 |
أهم 10 تغريدات حسب الإعجابات
| ID | Text | Like count |
|---|---|---|
| 1626861029954125824 | @BernardJansen @itsandrewjude @Slightly_Random @blairenns @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @keerti_007 @sarahspoon @Andy_Wheatley @dereklwalker @AtomicAdMan @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @andymturner @leegrunnell @StratScorpion @herdmeister … | 7 |
| 1624043387220377606 | @andymturner @AtomicAdMan @TomLewis_CPI @Slightly_Random @blairenns @power_lp @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @keerti_007 @sarahspoon @Andy_Wheatley @dereklwalker @GrumpyAgencyGuy @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @leegrunnell @StratScorpion @BernardJansen @herdmeister … | 6 |
| 1626049909978693632 | @TomLewis_CPI @Slightly_Random @blairenns @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @keerti_007 @sarahspoon @Andy_Wheatley @dereklwalker @AtomicAdMan @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @andymturner @leegrunnell @StratScorpion @BernardJansen @herdmeister … | 6 |
| 1626116920477995008 | @itsandrewjude @AtomicAdMan @Slightly_Random @blairenns @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @keerti_007 @sarahspoon @Andy_Wheatley @dereklwalker @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @andymturner @leegrunnell @StratScorpion @BernardJansen @herdmeister … | 5 |
| 1626861610898800641 | @BernardJansen @itsandrewjude @Slightly_Random @blairenns @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @keerti_007 @sarahspoon @Andy_Wheatley @dereklwalker @AtomicAdMan @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @andymturner @leegrunnell @StratScorpion @herdmeister … | 4 |
| 1626923957931704322 | @TomLewis_CPI @BernardJansen @itsandrewjude @Slightly_Random @blairenns @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @sarahspoon @Andy_Wheatley @dereklwalker @AtomicAdMan @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @andymturner @leegrunnell @StratScorpion @herdmeister … | 4 |
| 1627236678216605697 | @keerti_007 @BernardJansen @itsandrewjude @Slightly_Random @blairenns @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @sarahspoon @Andy_Wheatley @dereklwalker @AtomicAdMan @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @andymturner @leegrunnell @StratScorpion @herdmeister … | 4 |
| 1626568094800834560 | @TomLewis_CPI @blairenns @power_lp @Slightly_Random @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @sarahspoon @Andy_Wheatley Very smart discussion among very smart people, what's not to like here? My favourite part … | 4 |
| 1626566740493697024 | @itsandrewjude @AtomicAdMan @TomLewis_CPI @Slightly_Random @blairenns @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @sarahspoon @Andy_Wheatley @dereklwalker @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @andymturner @leegrunnell @StratScorpion @BernardJansen @herdmeister … | 4 |
| 1626114342327394307 | @AtomicAdMan @TomLewis_CPI @Slightly_Random @blairenns @power_lp @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @keerti_007 @sarahspoon @Andy_Wheatley @dereklwalker @bruceclarkprof @Runsforcoffee1 @clairestrickett @samfhw91 @saraktate @adliterate @RichardHussey1 @andymturner @leegrunnell @StratScorpion @BernardJansen @herdmeister … | 4 |
أهم اللغات المستخدمة
أهم 10 هاشتاقات
| Hashtag | Count |
|---|---|
| #twittertennis | 1 |
| #hope | 1 |
| #brands | 1 |
| #advertising | 1 |
أهم 10 إشارات
| Mention | Count |
|---|---|
| @hairychesters | 50 |
| @slightly_random | 46 |
| @power_lp | 46 |
| @robonn | 46 |
| @samuelbrealey | 46 |
| @kincsobiro | 46 |
| @sarahspoon | 46 |
| @blairenns | 45 |
| @will_humphrey | 45 |
| @cornwalljess | 45 |
سحابة كلمات التغريدات
تحليل الرموز التعبيرية
متوسط الرموز التعبيرية لكل تغريدة:
2
الرموز التعبيرية المستخدمة
| Emoji | Count | Emoji Text |
|---|---|---|
| 😘 | 1 | face_blowing_a_kiss |
مجموعات الرموز التعبيرية
| Emoji Group | Count |
|---|---|
| Smileys & Emotion | 1 |
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