News 5 WCYB

The primary audience is residents of Northeast Tennessee and Southwest Virginia who rely on local news and weather updates. The account likely caters to a mix of daily commuters, local businesses, and community members.

The account may benefit from more interactive content to boost engagement. Regular updates on weather and local news are likely key to maintaining its audience. A low engagement rate suggests the need for a stronger call-to-action or more visually appealing posts.