UT Knoxville Alumni

The primary audience is University of Tennessee alumni, with a focus on current and past students who are proud of their association with the Volunteers. The account also targets potential donors and community members interested in university activities.

The account is verified, which may help with credibility and trust among alumni. It uses branded hashtags like #VFL and #UTKalumni to foster community and brand recognition. The lack of engagement metrics suggests a need for more interactive content or outreach strategies.