The_IPA - Tweet Data Analysis
Tweets Analysis - Keyword: @The_IPA
نُشر في 8 مارس، 2023
نظرة عامة
Tweets covering
9 days
Latest tweet was on
2023-02-21
Earliest tweet was on
2023-02-12
Total number of tweets analysed
39
Average age of authors' accounts
9 years
الملخص
The IPA has celebrated 35 years as one of the longest-running members in the UK. Additionally, the All In Summit will return in May 2023, and It will reveal the results of the 2nd All In Census.The Pitch Positive Pledge, a joint initiative by the IPA and ISBA, is gaining momentum in the industry. Furthermore, the IPA has executive summaries on owned channels and evidence-based reports on various topics such as the Voice Treaty of Waitangi. IPA has Effectiveness Awards and Advertising Works books to provide learning. Lastly, Russell Pedrick said Connected audio was turning on buyers.
نمذجة الموضوعات
- The IPA – the organization’s 35th anniversary, the IPA's Pitch Positive Pledge, and the IPA's Effectiveness Accreditation Scheme
- Advertising and creative agencies – All In Summit, their involvement in the All In Census, and their work in advertising
- Finance and investing – banking's role in severing ties with fossil fuel companies, learning about finance and investing for advertising, and Kraft Heinz's pause on price hikes
- Sustainable marketing and media - ISBA's Pitch Positive Pledge, owned media, and MSix & Partners' rise of rebellious consumers
- New Zealand's Voice in the Treaty of Waitangi - the IPA report into NZ's Voice and its implications in Australia, with respect to the upcoming election rhetoric.
التحليل العاطفي
The tweets above express a range of emotions, including pride, delight, surprise, pressure, enthusiasm, and excitement. The pride is expressed in the first tweet, which celebrates 35 years of a creative agency's success, while the delight and enthusiasm is expressed in the second tweet which announces the return of the All In Summit. The surprise is seen in the third tweet, which questions why more Ad people don't bother to learn about finance or investing. The pressure is expressed in the fourth tweet, which calls for big banks to sever ties with fossil fuel companies. The excitement is seen in the remaining tweets, which celebrate award-winning advertisements, the launch of the IPA Effectiveness Accreditation Scheme, and the release of an executive summary on owned channels.
تحليل الاتجاهات
- 30th anniversary celebration IA
- The return of the All-In Summit in 2023
- Educating more Ad people about finance
- Pressure on Ad industry & accountancy firms
- Responding to rebellious consumers in 2023
- The All-In Census report
- Improvement of Pitching behavior
- Owned channels Media Mix
- Sustainable Marketing, Media & Creative Course
- IPA CPD Gold Judging Panel Announcement
- NatWest CMO Chair of IPA Effectiveness Scheme
- Pernod Ricard marcommns
- McDonald's UK prices raise
- Tanqueray gin's brand campaign
- Kraft Heinz Co price hike pause
- Connected audio turning on buyers
- NZ's Voice Treaty of Waitangi report
- IPA Effectiveness Awards book
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أنواع التغريدات
Number of Retweets
12
30% من الإجمالي
Number of Original tweets
21
53% من الإجمالي
Number of tweets that were Quotes
4
10% من الإجمالي
Number of tweets that were Replies
4
10% من الإجمالي
Number of tweets that contain Hashtags
23
58% من الإجمالي
Number of tweets that contain Mentions
39
100% من الإجمالي
الأجهزة المستخدمة للتغريد
أهم 5 أجهزة
| Source | Count |
|---|---|
| Twitter Web App | 19 |
| TweetDeck | 5 |
| Buffer | 4 |
| HubSpot | 3 |
| Twitter for iPhone | 3 |
توزيع الأجهزة
أهم 10 حسابات حسب المتابعين
| Username | Name | Bio | Followers count |
|---|---|---|---|
| MarketingWeekEd | Marketing Week | Cutting through the nonsense: Marketing Week provides essential news, analysis and insight for marketers.https://t.co/q2ZzNPHJ5q | 247570 |
| TBWALONDON | TBWA\London | The Disruption® Company. Cannes Grand Prix winner. Driving disruptive business growth for our Clients. | 39114 |
| Media_Trust | Media Trust | Media Trust works in partnership with the media and creative industry to give charities, under-represented communities and young people a stronger voice. | 34321 |
| VCCP | VCCP | VCCP is the challenger agency for challenger brands. We transform the fortunes of our clients by challenging and disrupting the categories they operate in. | 25186 |
| cisl_cambridge | Cambridge Institute for Sustainability Leadership | The Cambridge Institute for Sustainability Leadership (CISL) develops leadership and solutions for a sustainable economy. | 20609 |
| TheLeith | Leith | Bold Ideas That Make A Difference | 14409 |
| ad_association | Ad Association | Here to promote the roles and rights of responsible advertising. Do say hello. RTs represent interest not endorsement, by the way. | 12471 |
| ISBAsays | ISBA | ISBA represents UK advertisers. We influence necessary change, speaking with one voice to all stakeholders including agencies, regulators & platform owners. | 7016 |
| valerio_13 | Valerio Marchesiello | Foggia (Italia). Consumer trends, Ad, Planning, Comms // Madrid, History, Djing, proud blood donor // Senior Strategic Planner. | 2346 |
| ethicalmarket | EthicalMarketingNews | If you have any articles about Ethical Marketing success stories you wish to showcase please contact us on: [email protected] pls RT us. | 2237 |
أهم 10 حسابات حسب المتابَعين
| Username | Name | Bio | Followers count |
|---|---|---|---|
| Media_Trust | Media Trust | Media Trust works in partnership with the media and creative industry to give charities, under-represented communities and young people a stronger voice. | 5594 |
| cisl_cambridge | Cambridge Institute for Sustainability Leadership | The Cambridge Institute for Sustainability Leadership (CISL) develops leadership and solutions for a sustainable economy. | 4329 |
| TheLeith | Leith | Bold Ideas That Make A Difference | 3878 |
| bailiffbabe | Oriel Hutchinson | Social justice campaigner, property manager. | 2031 |
| VCCP | VCCP | VCCP is the challenger agency for challenger brands. We transform the fortunes of our clients by challenging and disrupting the categories they operate in. | 1926 |
| JonathanMWise | Jonathan Wise | Co-Founder of @PurposeDisrupt and @comms_lab. Helping the advertising industry with its climate transition. Lead author of Advertised Emissions report. | 1906 |
| ethicalmarket | EthicalMarketingNews | If you have any articles about Ethical Marketing success stories you wish to showcase please contact us on: [email protected] pls RT us. | 1727 |
| valerio_13 | Valerio Marchesiello | Foggia (Italia). Consumer trends, Ad, Planning, Comms // Madrid, History, Djing, proud blood donor // Senior Strategic Planner. | 1711 |
| ElectricGlueUK | Electric Glue | Independent media agency creating unique partnerships with the power & scale to bring ideas to life. We are a BCorp certified agency. | 1602 |
| ad_association | Ad Association | Here to promote the roles and rights of responsible advertising. Do say hello. RTs represent interest not endorsement, by the way. | 1433 |
المستخدمون الأكثر نشاطاً
| Username | Bio | Number of tweets |
|---|---|---|
| ElectricGlueUK | Independent media agency creating unique partnerships with the power & scale to bring ideas to life. We are a BCorp certified agency. | 4 |
| ad_association | Here to promote the roles and rights of responsible advertising. Do say hello. RTs represent interest not endorsement, by the way. | 4 |
| VCCP | VCCP is the challenger agency for challenger brands. We transform the fortunes of our clients by challenging and disrupting the categories they operate in. | 2 |
| mediashotz | FOLLOW US for all the latest on the ads, brands, campaigns and creative content from around the UK & beyond. | 2 |
| ethicalmarket | If you have any articles about Ethical Marketing success stories you wish to showcase please contact us on: [email protected] pls RT us. | 2 |
| JonathanMWise | Co-Founder of @PurposeDisrupt and @comms_lab. Helping the advertising industry with its climate transition. Lead author of Advertised Emissions report. | 2 |
| MESHExperience | MESH helps brands to unlock growth potential by understanding how people experience brands. CEO @FionaMESH, tweets by the team. | 2 |
| digitalfuel_io | We are a specialist iGaming marketing agency with offices in Norwich and Gibraltar.No fluff. Just experience, data and results for your business. | 2 |
| MediaMadeSilver | Full-stack #ContentWriter & #Copywriter - Translation: I write content that engages & creates action for #SEO marketing #DigitalMarketing #Freelance | 2 |
| AnnaLungley | Social Impact and Chief Sustainability Officer @dentsuintl. Senior Associate @cisl_cambridge. Life-long vegetarian and working mum. | 1 |
التغريدات اليومية
أهم 10 تغريدات حسب إعادة التغريد
| ID | Text | Retweet count |
|---|---|---|
| 1627657910472830979 | Brilliant to read about our International CEO Julian Douglas and his @The_IPA initiative, Pitch Positive Pledge, in @gideonspanier’s piece in today’s @thetimes. Read more on Dougie's thoughts on why pitching … | 2 |
| 1625516526701883393 | ⏰ Mark your calendars, there is just one month left to go until the All In Census repeats! #AdvertisingAllInThe All In Census was the UK Advertising’s first and biggest industry-wide … | 1 |
| 1626574760611315714 | Great to be a tutor again on @cisl_cambridge 'Sustainable Marketing, Media and Creative' course. Content shares, w/ radical honesty, how we have helped make our environmental situation worse & offers … | 1 |
| 1626566541847236608 | More pressure on the ad industry and accountancy firms. If big banks can sever ties with fossil fuel companies, why can't they? #climateleadership @ellen__ormesher @klundster @The_IPA https://t.co/sdjpqxVAXZ | 1 |
| 1628094450240000000 | Integrate #OwnedChannels into your planning process for success – Download @The_IPA exec summary on Owned Channels – #MediaMix #PaidOwnedEarned #OwnedMedia https://t.co/aap3Efwh4s | 0 |
| 1626153603894325248 | NatWest #CMO named as Chair of @The_IPA Effectiveness Accreditation Scheme...@NWG_Multi #appointmenthttps://t.co/4R9ZMJG8mQ | 0 |
| 1624879522536472581 | Award winning #advertisement! Want to see what the 2022 Gold-winning case studies looked like from the IPA Effectiveness Awards? Then this is the book to read! Check it out: https://t.co/fKfaGsqQmn … | 0 |
| 1625069931904499715 | CHEERS TO 35 YEARS @The_IPA🍻Proudly showing our age - the first agency in Scotland and the 13th longest running member in the UK to reach this milestone. Thanks to the … | 0 |
| 1625088401165672449 | Russell Pedrick says latest @The_IPA figures show connected audio is turning on buyers https://t.co/21iS0KOVr5 | 0 |
| 1625150045967228929 | Here’s how to make #OwnedMedia work as hard as #PaidMedia – Download @The_IPA exec summary on Owned Channels – #MediaMix #PaidOwnedEarned #OwnedChannels https://t.co/TqBPPga9bR | 0 |
أهم 10 تغريدات حسب الإعجابات
| ID | Text | Like count |
|---|---|---|
| 1625069931904499715 | CHEERS TO 35 YEARS @The_IPA🍻Proudly showing our age - the first agency in Scotland and the 13th longest running member in the UK to reach this milestone. Thanks to the … | 16 |
| 1626578461614637056 | It's back!We're delighted to announce the return of the All In Summit. on May 11, 2023, in London & online. We'll reveal the results of the 2nd All In Census … | 4 |
| 1626045910215020544 | @adliterate @TomLewis_CPI @blairenns @power_lp @Slightly_Random @Will_Humphrey @htbagorilla @cornwalljess @robonn @hairychesters @SamuelBrealey @tomok_313toTYO @KincsoBiro @Giles_Edwards @keerti_007 @sarahspoon @Andy_Wheatley @The_IPA I’m more surprised most Ad people don’t bother to learn a thing … | 4 |
| 1626566541847236608 | More pressure on the ad industry and accountancy firms. If big banks can sever ties with fossil fuel companies, why can't they? #climateleadership @ellen__ormesher @klundster @The_IPA https://t.co/sdjpqxVAXZ | 4 |
| 1626685589306200069 | ⛑️ We were thrilled to see @Campaignmag's recent QOTW reference the Pitch Positive Pledge, @The_IPA and @ISBAsays' joint initiative, as industry leaders delved into how the pledge is gaining momentum … | 3 |
| 1627657910472830979 | Brilliant to read about our International CEO Julian Douglas and his @The_IPA initiative, Pitch Positive Pledge, in @gideonspanier’s piece in today’s @thetimes. Read more on Dougie's thoughts on why pitching … | 3 |
| 1626242033009541122 | How can brands respond to rebellious consumers in 2023?In the below @The_IPA article, mSix&Partners Executive Director, Strategy & Planning Rachael Lake summarises potential challenges for brands from the rise of … | 2 |
| 1625516526701883393 | ⏰ Mark your calendars, there is just one month left to go until the All In Census repeats! #AdvertisingAllInThe All In Census was the UK Advertising’s first and biggest industry-wide … | 2 |
| 1627647213982846978 | Great to see a mention of the ISBA and @The_IPA #PitchPositivePledge in Gideon's column in the Times. If you are interested in finding out more about improving pitching behaviour https://t.co/wcdyRoVqWV … | 2 |
| 1625150045967228929 | Here’s how to make #OwnedMedia work as hard as #PaidMedia – Download @The_IPA exec summary on Owned Channels – #MediaMix #PaidOwnedEarned #OwnedChannels https://t.co/TqBPPga9bR | 1 |
أهم اللغات المستخدمة
أهم 10 هاشتاقات
| Hashtag | Count |
|---|---|
| #voteno | 11 |
| #ownedchannels | 3 |
| #mediamix | 3 |
| #paidownedearned | 3 |
| #ownedmedia | 3 |
| #pitchpositivepledge | 2 |
| #advertisingunlocked | 2 |
| #climateleadership | 2 |
| #cmo | 2 |
| #appointmenthttps | 2 |
أهم 10 إشارات
| Mention | Count |
|---|---|
| @the_ipa | 37 |
| @isbasays | 6 |
| @ad_association | 5 |
| @campaignmag | 3 |
| @vccp | 2 |
| @gideonspanier | 2 |
| @thetimes | 2 |
| @treaty_waitangi | 2 |
| @albomp | 2 |
| @lindaburneymp | 2 |
سحابة كلمات التغريدات
تحليل الرموز التعبيرية
متوسط الرموز التعبيرية لكل تغريدة:
130
الرموز التعبيرية المستخدمة
| Emoji | Count | Emoji Text |
|---|---|---|
| 🇦🇺 | 47 | Australia |
| ⏰ | 2 | alarm_clock |
| ⛑️ | 1 | rescue_worker’s_helmet |
| 🍻 | 1 | clinking_beer_mugs |
مجموعات الرموز التعبيرية
| Emoji Group | Count |
|---|---|
| Flags | 47 |
| Travel & Places | 2 |
| Objects | 1 |
| Food & Drink | 1 |
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