UT Austin

The account shows moderate to high engagement with an average of 1,718 likes and 313 retweets per tweet. Verified accounts make up 0.6% of its followers, indicating a mix of public and institutional interest.

The primary audience includes current students, alumni, faculty, and prospective applicants. It also attracts general public interest due to its campus-centric content.

The account uses storytelling to humanize the university, such as sharing the story of Domino the cat. It leverages milestones like graduation and campus traditions to connect with its audience. It maintains a consistent brand voice with the use of hashtags and emojis to enhance engagement.